WEB 2.0 Change your world or the world will change you
WEB 2.0 ????? <ul><li>Web 2.0 simply defines the evolution of the world wide web  </li></ul><ul><li>The term &quot;Web 2.0...
Why Web 2.0?   A McKinsey Global Survey <ul><li>Executives say they are using Web 2.0 technologies to communicate with cus...
Web 1.0 vs. Web 2.0 <ul><li>Web 1.0 was about reading, Web 2.0 is about writing </li></ul><ul><li>Web 1.0 was about compan...
WEB 2.0 USED IN   <ul><li>1. Social networking sites </li></ul><ul><li>Characterized by YouTube, Facebook, and MySpace, th...
<ul><li>4. Intelligent press releases </li></ul><ul><li>These &quot;direct-to-consumer&quot; press releases about products...
Tim and other web analysts, a good Web 2.0 site should :  <ul><li>provide services, not just a packaged software, and ensu...
Criticism <ul><li>The criticism exists that &quot;Web 2.0&quot; does not represent a new version of the World Wide Web at ...
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Web 2.0

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Web 2.0

  1. 1. WEB 2.0 Change your world or the world will change you
  2. 2. WEB 2.0 ????? <ul><li>Web 2.0 simply defines the evolution of the world wide web </li></ul><ul><li>The term &quot;Web 2.0&quot; was coined by Darcy DiNucci in 1999 </li></ul><ul><li>an &quot;Architecture of participation&quot; that encourages users to add value to the application as they use it </li></ul><ul><li>Web 2.0 &quot; is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web </li></ul>
  3. 3. Why Web 2.0? A McKinsey Global Survey <ul><li>Executives say they are using Web 2.0 technologies to communicate with customers and business partners and to encourage collaboration inside the company . </li></ul><ul><li>Seventy percent say they are using some combination of these technologies for communicating with their customers. For example, about one-fifth of them say they are using blogs to improve customer service or solicit customer feedback </li></ul>
  4. 4. Web 1.0 vs. Web 2.0 <ul><li>Web 1.0 was about reading, Web 2.0 is about writing </li></ul><ul><li>Web 1.0 was about companies, Web 2.0 is about communities </li></ul><ul><li>Web 1.0 was about client-server, Web 2.0 is about peer to peer </li></ul><ul><li>Web 1.0 was about HTML, Web 2.0 is about XML </li></ul><ul><li>Web 1.0 was about home pages, Web 2.0 is about blogs </li></ul><ul><li>Web 1.0 was about lectures, Web 2.0 is about conversation </li></ul><ul><li>Web 1.0 was about advertising, Web 2.0 is about word of mouth </li></ul><ul><li>Web 1.0 was about services sold over the web, Web 2.0 is about web services </li></ul>
  5. 5. WEB 2.0 USED IN <ul><li>1. Social networking sites </li></ul><ul><li>Characterized by YouTube, Facebook, and MySpace, these sites allow people to upload content such as videos or personal profiles (Microsoft provides the digital advertising technology for Facebook, the second-largest networking site.) </li></ul><ul><li>2. Blogs </li></ul><ul><li>Online journals of commentary and chat, blogs are everywhere on the Web. The corporate world is now using them to subtly market their products or develop a brand image. </li></ul><ul><li>3. Podcasts </li></ul><ul><li>are audio programs that can be downloaded and played anytime on an MP3 </li></ul>
  6. 6. <ul><li>4. Intelligent press releases </li></ul><ul><li>These &quot;direct-to-consumer&quot; press releases about products or company services can be written with search-friendly terms and then placed with online news sites that index or &quot;aggregate&quot; them and send headlines to subscribers. </li></ul><ul><li>5. Targeted advertising </li></ul><ul><li>Search-engine advertising — where companies pay to have their Web site displayed on search-engine results — has been big for several years. But now companies can target their ads within the context of what people are reading online. </li></ul>
  7. 7. Tim and other web analysts, a good Web 2.0 site should : <ul><li>provide services, not just a packaged software, and ensure cost-effective scalability, </li></ul><ul><li>be based on unique and hard-to-recreate data sources that get richer as more people use them, </li></ul><ul><li>trust users as co-developers, </li></ul><ul><li>harness collective intelligence, </li></ul><ul><li>leverage the long tail through customer self-service, </li></ul><ul><li>be potentially deployable on any device, </li></ul><ul><li>provide users with lightweight user interfaces, development models, and business models. </li></ul>
  8. 8. Criticism <ul><li>The criticism exists that &quot;Web 2.0&quot; does not represent a new version of the World Wide Web at all, Amazon.com , for instance, has allowed users to write reviews and consumer guides since its launch in </li></ul><ul><li>criticism has included the term “a second bubble” (referring to the Dot-com bubble of circa 1995–2001), suggesting that too many Web 2.0 companies attempt to develop the same product with a lack of business models. </li></ul><ul><li>Critics have cited the language used to describe the hype cycle of Web 2.0 as an example of Techno-utopianist rhetoric. </li></ul><ul><li>Critics such as Andrew Keen argue that Web 2.0 has created a cult of digital narcissism and amateurism </li></ul>

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