The document discusses strategies for using social media effectively. It addresses how to represent yourself on different social media channels, maintaining an online presence, and exploiting opportunities. General tips are provided such as having an authentic personal brand and story, knowing your audience, and engaging with influencers. The importance of online security and privacy is also covered. Real-world social media success stories are shared as examples. Attendees are prompted to introduce themselves, find a relevant social media story, and ask any questions.

1. Social Media Savvy
With @Dr_Black
+
Pascal Wheeler

2. Sue
my story
how I represent myself on social media
different channels, which is good for what?
success stories
setting up profiles
what to write about?
who am I?
what do people want to hear?
maintaining a presence
exploiting opportunities
what next?

3. Pascal
General security + the world today
Online security
Privacy
Social networks and online privacy
Passwords
viruses, malware etc
phishing
keeping kids safe
virus protection
Facebook and other social media settings
Being SMART online

4. Introduce yourself to your neighbour:
who are you?
what do you want from today?
Be ready to introduce your neighbour to the group

10. Who are you?
What is your story?
What is your brand?

15. Be authentic
what does that mean for you?

18. have a strategy:
who is your audience?
what message do you want to get
across?

22. who are the key influencers you
want to engage?

25. Social media stories
Find an interesting social media
story that resonates for you.
Read up on it then get ready to
tell the class about it
#twicket
#tweetbike

33. build networks
join preexisting networks
meet up IRL too

36. be engaging/entertaining
what might that look like for you?

41. combine channels
which channels are best for what
you want to achieve?

43. When opportunity strikes, go
for it!
What might those
opportunities be for you?

44. Questions?

45.  Thank you 

46. Social media stories:
Gillian McKeith has no PhD
http://www.zenbuffy.com/2010/07/gillian-mckeith-has-no-phd/
Paul Clarke’s #tweetbike:
http://paulclarke.com/honestlyreal/2009/06/the-tweetbike/
http://news.bbc.co.uk/1/hi/talking_point/8093595.stm
http://www.socialmedium.co.uk/blog/riding-out-the-tubestrike-on-the-tweetbike/
#twicket
http://johnpopham.wordpress.com/2011/05/01/the-story-of-twicket/
Trafigura/Carter Ruck
http://www.theguardian.com/media/2009/oct/13/trafigura-tweets-freedowm-of-speech

47. Who are you?
What is your story?
What is your brand?
have a strategy:
who is your audience?
what message do you want to get across?
who are the key influencers?
Be authentic
what does that mean for you?
be engaging/entertaining
what might that look like for you?
pay forward
combine channels
which channels are best for what you want to achieve
build networks
join preexisting networks
meet up IRL too