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Mumsnet techmums social media share
The document discusses strategies for using social media effectively. It addresses how to represent yourself on different social media channels, maintaining an online presence, and exploiting opportunities. General tips are provided such as having an authentic personal brand and story, knowing your audience, and engaging with influencers. The importance of online security and privacy is also covered. Real-world social media success stories are shared as examples. Attendees are prompted to introduce themselves, find a relevant social media story, and ask any questions.
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- 1. Social Media Savvy With@Dr_Black + Pascal Wheeler
- 2. Sue my story how Irepresent myself on social media different channels, which is good for what? success stories setting up profiles what to write about? who am I? what do people want to hear? maintaining a presence exploiting opportunities what next?
- 3. Pascal General security +the world today Online security Privacy Social networks and online privacy Passwords viruses, malware etc phishing keeping kids safe virus protection Facebook and other social media settings Being SMART online
- 4. Introduce yourself toyour neighbour: who are you? what do you want from today? Be ready to introduce your neighbour to the group
- 10. Who are you? Whatis your story? What is your brand?
- 15. Be authentic what doesthat mean for you?
- 18. have a strategy: whois your audience? what message do you want to get across?
- 22. who are thekey influencers you want to engage?
- 25. Social media stories Findan interesting social media story that resonates for you. Read up on it then get ready to tell the class about it #twicket #tweetbike
- 33. build networks join preexistingnetworks meet up IRL too
- 36. be engaging/entertaining what mightthat look like for you?
- 41. combine channels which channelsare best for what you want to achieve?
- 43. When opportunity strikes,go for it! What might those opportunities be for you?
- 44.
- 45.
- 46. Social media stories: GillianMcKeith has no PhD http://www.zenbuffy.com/2010/07/gillian-mckeith-has-no-phd/ Paul Clarke’s #tweetbike: http://paulclarke.com/honestlyreal/2009/06/the-tweetbike/ http://news.bbc.co.uk/1/hi/talking_point/8093595.stm http://www.socialmedium.co.uk/blog/riding-out-the-tubestrike-on-the-tweetbike/ #twicket http://johnpopham.wordpress.com/2011/05/01/the-story-of-twicket/ Trafigura/Carter Ruck http://www.theguardian.com/media/2009/oct/13/trafigura-tweets-freedowm-of-speech
- 47. Who are you? Whatis your story? What is your brand? have a strategy: who is your audience? what message do you want to get across? who are the key influencers? Be authentic what does that mean for you? be engaging/entertaining what might that look like for you? pay forward combine channels which channels are best for what you want to achieve build networks join preexisting networks meet up IRL too