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WebRTC: Business models and implications for mobile


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An updated view on WebRTC. Analysis of the underlying business models. Recommentations for carriers and API providers.

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WebRTC: Business models and implications for mobile

  1. 1. Hier bitte vollflächig Titelbild einfügen ODER Diesen Text und Begrenzungslinie unten mit einem weissen Kasten überdecken. Titel: Zweite Zeile Orange+ fett formatieren! © mm1 Consulting & Management, Stuttgart/Aichwald Bild immer bis zu den Kanten führen mm1 Consulting & Management WebRTC: Telecommunication for the 21st century March 2014
  2. 2. mm1: The Consultancy for Connected Business Executive Summary A WebRTC: Overview  WebRTC provides a high-quality media engine for voice as well as video  It is built into browsers and can be embedded into apps  Pure HTML5, e.g. can be coded using simple JavaScript  High security due to encryption of all media packets  Signaling and backend are not part of WebRTC B Business Models  Crowded B2C market, due to very low entry barriers  No convincing B2C business models have emerged yet  APIs provide the interconnection between B2C and B2B  Signaling, (SIP) gateways and backend infrastructure are necessary: „Sell shovels in a gold rush!“ C Mobile  Mobile WebRTC delivers what joyn/RCS-e promised: Rich communication without „walled garden“ – from (almost) any device  Using SDKs and APIs WebRTC can be integrated into Android and iOS apps  Backend APIs (such as Twilio, Voxeo) facilitate development of end-to-end mobile services  Secure and encrypted communication: „NSA-proof“ 2
  3. 3. mm1: The Consultancy for Connected Business 3 WebRTC: Overview
  4. 4. mm1: The Consultancy for Connected Business WebRTC: the next (r)evolution in telecommunication! 4 Independence from network Time  Circuit-switched  Electric gear  Dedicated lines  SIP, IP-based  Somewhat interoperable  IMS core (for carriers)  Complex systems  Pure IP  Peer-to-peer (P2P)  Need client software  „Walled garden“  Pure HTML5  No plugin needed  No client software  Fully interoperable PSTN VoIP WebRTC P2P VoIP
  5. 5. mm1: The Consultancy for Connected Business WebRTC integrates a high quality and interoperable voice and media engine directly into the browser 5 WebRTC (integrated into browser)  Powerful media engine No “walled garden” (interoperability doesn‘t rely on specific client software) No client software needed (just browser with WebRTC engine) Open ecosystem
  6. 6. mm1: The Consultancy for Connected Business Open source, open standard and simplicity all contribute to WebRTC’s wide-spread acceptance Wide-spread acceptance Simple code Open source Open standard  No telco know-how needed  Just JavaScript, very easy to learn and adopt  Encourages use and lowers entry barriers  What‘s better than a free lunch?  Reliability  Interoperability 6
  7. 7. mm1: The Consultancy for Connected Business WebRTC integrates telecommunication and web 7 WebRTC: Telephony as a part of HTML5 Voice and video are becoming a part of normal HTML webpages Strong backing Simple & openPowerful product
  8. 8. mm1: The Consultancy for Connected Business WebRTC neither specifies nor provides backend infrastructure 8 Who are you? Where are you? Are you reachable/online? If not, what then? How do we connect? ? or Name resolution Presence Switching / signaling  
  9. 9. mm1: The Consultancy for Connected Business The beef is in the integration of WebRTC B2C frontends with scalable, stable and secure backend infrastructure 9 B2C B2B User WebRTC-based B2C service API Gateway Carrier network  Many new ventures operating no backend of their own  No telco know-how  Interface between web developers & telecommunication infrastructure  Telco know-how  Connects media streams  Gateway to the telco world  Infrastructure  Billing  Capability  Phone numbers APIs connect B2C with B2B
  10. 10. mm1: The Consultancy for Connected Business 10 Business Models
  11. 11. mm1: The Consultancy for Connected Business B2B business models appear more promising than pure B2C 11 Red Ocean: lots of little sharks Blue Ocean: where the Big Boys play Twilio frisB C-Button
  12. 12. mm1: The Consultancy for Connected Business Due to low entry barriers the B2C market is crowding fast 12 P2P VoIP WebRTC PSTN Entry barrier: complexity Time VoIP
  13. 13. mm1: The Consultancy for Connected Business Even well-known WebRTC B2C startups have few – if any – revenue streams and no obvious monetization strategy 13 Real time web meetings with conferencing Visual interface for free-of-charge telephone conferencing Click-to-dial Use Twitter for session establishment (signaling) of WebRTC calls Description Business model ? ? ? ?
  14. 14. mm1: The Consultancy for Connected Business 14 Mobile
  15. 15. mm1: The Consultancy for Connected Business 15 „Enablers“ for mobile WebRTC:  APIs  SDKs  Backend systems Status quo Benefits of WebRTC @mobile Requirements for success Android: complete integration with Chrome on Android iOS: SDKs allow integration of WebRTC media engine into apps User experience just as good as Skype, FaceTime, Viber etc. Low entry barriers of developers and ventures Easy integration into apps and with backend systems WebRTC on mobile devices will be a quantum leap for customer reach and market penetration
  16. 16. mm1: The Consultancy for Connected Business 16 APIs and SDKs bring WebRTC to the mobile device APIs can be used to provide complex backend functionality for B2C services „Simplicity is the key to success“ – APIs and SDKs provide this key for WebRTC  Especially for iOS, SDKs provide an important link between app and media engine  Using APIs WebRTC can be used in „thin clients“ (HTML5) as well as „fat clients“ (app)  Actual transmission of media streams requires powerful and scalable network infrastructure  Signaling, address resolution as well as billing are complex B2B services, which B2C providers shouldn‘t have to implement themselves APIs/SDKs Backend systems
  17. 17. mm1: The Consultancy for Connected Business Mobile WebRTC can seriously disrupt the world of mobile communication! 17 mm1 prognoses: Replace RCS-e/joyn on Android smartphones Break up existing ecosystems (Skype, Apple, Microso ft) APIs are of growing importance to ICT and telco businesses Secure mobile communication: neither signaling nor media can be eavesdropped on!   
  18. 18. mm1: The Consultancy for Connected Business Contact Laurenz Kirchner Partner + 49 (151) 27605675 18 mm1 Consulting & Management Partnerschaftsgesellschaft Local court Stuttgart, PR 720033 Königstr. 10c, 70173 Stuttgart, Germany Phone: +49 711 363095-0 | Fax: +49 711 363095-9 Dr. Harry Behrens Senior Consultant + 49 (171) 2279940