The document discusses how telecommunications companies (telcos) can leverage WebRTC to enhance and monetize their services without requiring additional standardization in IMS. It highlights the potential to create custom unified communication solutions that combine traditional telco assets with innovative WebRTC features, allowing for improved user reach and service offerings. Furthermore, it emphasizes that WebRTC should not be viewed as competition to existing telco services, but rather as a tool to extend telco capabilities and create new business models.

1. How telcos may use and
monetize WebRTC
IMS World Forum 2014 , WebRTC Workshop, 28/April

2. q WebRTC is not a service itself
q WebRTC is not an e2e solution
q WebRTC is not an anti-telco thing
q To use WebRTC with IMS is not needed any
kind of IMS additional standardization
Demolishing
some
WebRTC
myths

3. ü Making ubiquitous, browse accessible legacy telco
services as Voice and powering Unified
Communications combining Voice, RCS messaging/
video and WebRTC.
ü Enable a myriad of new services “solving problems”
users and business have. Combine “reachability &
privace”. Telcos are in the best position to do that.
Where
WebRTC
applies
to
telco?

4. ü Forget about new standards and wasting
time activities.
ü Use WebRTC as the UX of virtual
communication clients.
HOW
TO
DO
FAST?

5. internet
WebRTC
TELCO
Gateway
WebRTC
signalling
&
media
Voice Core
OR
IMS
SoESwitch
SBC
UNI
IMS Core or SoftSwitches supporting SIP
access DO NOT need any modification
telco
WebRTC-­‐Telco
Gateway
architecture
Telco
signalling
&
Media

6. Feasible
as
Cloud
based
architecture
The WebRTC-Telco GW
can be deployed
outside the telco
premise, in a public or
private cloud as the
access to the network
core is UNI based

7. 1st
case,
making
telco
assets
ubiquitous
q A PSTN line can be perceived as more
valuable if ubiquitous access is provided and
not only restricted to a connected “wire”.
q Companies can combine telco assets and
own assets (directories, file systems etc) to
create customized business Unified
Communications.

8. WebPhone.
IniQal
User
Inteface.
Videodemo: https://www.youtube.com/watch?v=q0vClE774aE
UI/UX as it is web
based could be fully
redesigned easily

9. RCS
Full
(messaging,
voice,
video)
Web
Client
Videodemo: https://www.youtube.com/watch?v=V-DvXcngHnk
UI/UX as it is web
based could be fully
redesigned easily
Combined with RCS Thin
Client Server product it is
possible to build a RCS
web client with all the
features, voice+RCS

10. Totally
customizable
UX.
Also
for
mobile
and
tablets

11. RCS
vs
WebRTC
WebRTC is not a rival service of RCS nor
telco communications, instead it is a great
tool for telcos to extend their end-point
portfolio, and leverage a more ubiquitous
reach of their enablers.

12. WebRTC-­‐Telco
GW
internal
architecture
The platform includes the
web-server to serve the
“WebPhone” but it could
be served from other
server as in the case of
future WebRTC cases
using the SDK.

13. The
key,
the
SDK,
the
new
generaQon
SDP

14. SDK
to
enable
a
myriad
of
new
use
cases
SDK

15. Telco
services
deployed
in
days
Javascript SDK as
tool to create
easily telco
services as:
• prepaid call-me
services.
• creating casual
access to telco
comms
• interworking with
OTTs, etc

16. SDK
use
cases:
WebRTC
Service
Market
Portal to buy
prepaid VAS using
WebRTC as call-
me services hiding
your real number,
international calls
or authorizing SN
friends to call you
without knowing
your number.
https://www.youtube.com/watch?v=oYGTKU-6vIk

17. Using
3rd
party
OTT
stuff
to
create
telco
services
Telco-WebRTC
allows to use OTT
stuff as Facebook
authorization to
create new types
of services “with a
telco leg” as one
of the call parties
is telco
https://www.youtube.com/watch?v=iBMHegipREc

18. Combining Voice
API & WebRTC SDK
classifieds sites can
create prepay
clic2calls to avoid
exposing phone
numbers and
“being googled”.
Reachability
+
Privace
in
Classifieds

19. The
business?
A market of WebRTC services based on
telco capabilities, causal services to
engage the users and extending the
reach of telco driven comms.
Self-service web based market of
premium services based on WebRTC.
Innovation connecting telco and non-
telco identities.

20. www.solaiemes.com
www.webrtcfortelcos.com
http://blog.solaiemes.com
http://www.youtube.com/solaiemes