We’ll approach WebRTC from a business application perspective. In this session we will explore what it is about the emergent technology called WebRTC - an application programming interface (API) enables browser based, real-time, peer- to- peer voice and video communications with data sharing without plug-ins - has the Information and Communications technology industry in a bit of a quandary. Why Apple, Cisco, Google, Microsoft, Oracle and others have yet to come to agreement on a common approach as to how they’ll harness its power. We’ll get to the bottom line - on how the technology is being utilized in applications today, what the pitfalls are and how this API integrated with JavaScript & HTML5 – will likely usher in a host of next generation communication solutions for enterprises and consumers.