ZOMM is a small Bluetooth device that attaches to keys and prevents the loss of mobile phones. It allows the phone to function as a speakerphone, provides call notifications, and can dial emergency services with one button. ZOMM has received over 250 million media impressions and an award at CES 2010. With its success to date and the large market of Bluetooth phones, ZOMM aims to become a global household name by preventing the billions of lost phones each year.
Why you should get serious about the mobile webTijs Vrolix
This document discusses reasons why now is the perfect time to get serious about the mobile web. It notes that while mobile technology has come a long way, the industry is still in its early stages. It highlights trends like the growing popularity of smartphones, increasing numbers of young mobile users, and the importance of social networking and location-based services on mobile. The document argues that the mobile web's future lies in pull-based advertising and marketing that provides value to users rather than interruptive push notifications. Overall it presents mobile as a major emerging opportunity for marketers and advertisers.
10 reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
The document discusses why now is the perfect time to get serious about the mobile web. Key points include:
1) Smartphones are becoming the new standard, led by the iPhone, with touchscreens dominating.
2) Early mobile web users are young, affluent, and urban professionals using it mostly for social networking and information.
3) Billions of new users will enter the mobile market in the next few years, surpassing desktop users by 2013.
4) Social networking drives mobile web usage, with 70% using it for Facebook and mobile Facebook users growing dramatically.
The keynote address discusses major trends in the telecommunications market, including:
1) Mobile phone usage has reached unprecedented levels, with over 5 billion subscriptions globally and people on average using their phones over 150 times per day.
2) The mobile phone has replaced photographs as the item people would risk their life to retrieve from a burning building due to the personal information stored on phones.
3) Mobile is emerging as a mass media and is increasing converging with other industries, representing an enormous economic opportunity worth over $5 trillion by 2020.
The document summarizes several innovative marketing campaigns and technologies:
1. Tempo is the world's first pregnancy test for men, allowing partners to share in the emotional moment of discovering a pregnancy.
2. Toyota's "Eco Billboards" in Los Angeles and San Francisco use a titanium dioxide coating to purify the surrounding air as they display advertisements, demonstrating their air-cleaning message.
3. IBM Watson was introduced as a museum guide in Brazil, interacting with visitors through a mobile app and chat tool to provide information about artwork and make museums more accessible.
Technology is changing how we recruit and candidates' expectations. Candidates have been influenced by movies, gaming and social media to expect rich multimedia experiences online. Recruiters need to use technology like job boards, websites and online communities to engage these sophisticated candidates and gain a competitive edge. The future is here - recruiters must offer the engaging online experiences candidates now expect.
The document provides a summary of the history of Silicon Valley and the factors that contributed to its emergence as a major hub of innovation. It discusses several key events and individuals:
1) Frederick Terman's role as Stanford professor and provost in encouraging collaboration between academia and industry, including supporting HP's founding.
2) Stanford's focus on electronics during WWII and the Cold War, bringing defense funding and spinouts like Varian Associates.
3) William Shockley founding Shockley Semiconductor which led to the "Traitorous 8" founding Fairchild Semiconductor and initiating the chip industry.
4) The rise of venture capital firms like Draper Gaither & Anderson and later Kleiner Per
10 reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
The document discusses 10 reasons why now is the perfect time to get serious about the mobile web. It summarizes that mobile devices are becoming more powerful and ubiquitous, social networking and location-based apps are driving mobile internet usage. It also notes that businesses are recognizing the opportunities in mobile applications and services to take advantage of new technologies enabled by smartphones.
Why you should get serious about the mobile webTijs Vrolix
This document discusses reasons why now is the perfect time to get serious about the mobile web. It notes that while mobile technology has come a long way, the industry is still in its early stages. It highlights trends like the growing popularity of smartphones, increasing numbers of young mobile users, and the importance of social networking and location-based services on mobile. The document argues that the mobile web's future lies in pull-based advertising and marketing that provides value to users rather than interruptive push notifications. Overall it presents mobile as a major emerging opportunity for marketers and advertisers.
10 reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
The document discusses why now is the perfect time to get serious about the mobile web. Key points include:
1) Smartphones are becoming the new standard, led by the iPhone, with touchscreens dominating.
2) Early mobile web users are young, affluent, and urban professionals using it mostly for social networking and information.
3) Billions of new users will enter the mobile market in the next few years, surpassing desktop users by 2013.
4) Social networking drives mobile web usage, with 70% using it for Facebook and mobile Facebook users growing dramatically.
The keynote address discusses major trends in the telecommunications market, including:
1) Mobile phone usage has reached unprecedented levels, with over 5 billion subscriptions globally and people on average using their phones over 150 times per day.
2) The mobile phone has replaced photographs as the item people would risk their life to retrieve from a burning building due to the personal information stored on phones.
3) Mobile is emerging as a mass media and is increasing converging with other industries, representing an enormous economic opportunity worth over $5 trillion by 2020.
The document summarizes several innovative marketing campaigns and technologies:
1. Tempo is the world's first pregnancy test for men, allowing partners to share in the emotional moment of discovering a pregnancy.
2. Toyota's "Eco Billboards" in Los Angeles and San Francisco use a titanium dioxide coating to purify the surrounding air as they display advertisements, demonstrating their air-cleaning message.
3. IBM Watson was introduced as a museum guide in Brazil, interacting with visitors through a mobile app and chat tool to provide information about artwork and make museums more accessible.
Technology is changing how we recruit and candidates' expectations. Candidates have been influenced by movies, gaming and social media to expect rich multimedia experiences online. Recruiters need to use technology like job boards, websites and online communities to engage these sophisticated candidates and gain a competitive edge. The future is here - recruiters must offer the engaging online experiences candidates now expect.
The document provides a summary of the history of Silicon Valley and the factors that contributed to its emergence as a major hub of innovation. It discusses several key events and individuals:
1) Frederick Terman's role as Stanford professor and provost in encouraging collaboration between academia and industry, including supporting HP's founding.
2) Stanford's focus on electronics during WWII and the Cold War, bringing defense funding and spinouts like Varian Associates.
3) William Shockley founding Shockley Semiconductor which led to the "Traitorous 8" founding Fairchild Semiconductor and initiating the chip industry.
4) The rise of venture capital firms like Draper Gaither & Anderson and later Kleiner Per
10 reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
The document discusses 10 reasons why now is the perfect time to get serious about the mobile web. It summarizes that mobile devices are becoming more powerful and ubiquitous, social networking and location-based apps are driving mobile internet usage. It also notes that businesses are recognizing the opportunities in mobile applications and services to take advantage of new technologies enabled by smartphones.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
This document provides information about Global Network PLC and its business opportunities. It summarizes World Global Network as a public company based in London that provides direct sales and multi-level marketing opportunities focused on mobile technology, telecommunications, advertising, renewable energy, and video/VoIP communications. It also describes the company's products, compensation plan, and mission to inspire change by developing innovative technologies and providing business opportunities.
This document is the TrendLab Telco Report from 2013/2014. It discusses trends in the telecommunications industry towards increased consumer freedom and flexibility. Key trends discussed include the shift away from long-term contracts towards more flexible plans, expansion of ecosystems around core telecom services to provide additional access and assistance to users, and mobile services crossing borders to provide connectivity anywhere.
The document summarizes a festival for mobile market research held in 2013. It thanks the event's sponsors and supporters, which include various market research software and services companies. The document also provides an overview of the main speaker, Dan Foreman from Lumi Mobile, and his presentation discussing predictions for the future of mobile market research in 2030. Some of the main points from Foreman's presentation that are summarized include that mobile devices will be more integrated into everyday life through wearable technology, mobile data will be ubiquitous, and mobile market research will become the standard in the industry.
The document discusses the rise of e-business and the internet. It notes that internet adoption has far outpaced previous technologies. Key points covered include the changing corporate landscape as new internet companies emerge, drivers of change like Moore's law and increasing bandwidth, and strategies for companies to succeed in e-business like obtaining first mover advantage, mass customization, and viral marketing. The document advocates not looking back and instead moving forward with the pace of technological change.
This is review and summary of presentation made at the Mobile Focus 2008 event in Stockholm, Sweden. The event focused mobile media, services and technologies
(Graham Brown mobileYouth) mobileYouth.org event presentation slidesGraham Brown
The document discusses three biggest challenges in marketing to youth: 1) gaining their attention in an environment where they spend more on mobile phones than music, 2) monetizing youth who are unwilling to pay, and 3) building trust as the foundation for dialogue. It provides examples of Radiohead and Prince giving away music for free but earning substantial revenues from concerts. The document also outlines the agenda for a conference on mobile marketing to youth, including panels on social networks, entertainment, profiling consumers, and safeguarding young users.
Cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète... mais elle regroupe les tendances et contre tendances qui forge notre monde, nos métiers et nos manières de consommer.
Mobile operators missed opportunities cause for regret in the futureAlberto Benbunan
This document discusses emerging trends in the telecom industry over the past decade and potential developments in the next 5-10 years. It notes that broadband access has become a legal right in some countries, wireless coverage and data plans have expanded dramatically, and music and media streaming services have grown popular. The document speculates that gaming, music, social media, location services and mobile payments may be large revenue drivers for mobile carriers in the future. It also mentions trends like the growth of mobile data traffic, the decline of unlimited data plans, the rise of streaming media, cloud computing and the internet of things. The document concludes by suggesting telecom companies find ways to take advantage of emerging opportunities.
The document discusses a keynote speech given by Tomi Ahonen on how communities, culture, connectivity, and commerce are changing how we create culture, media, education and politics. It references how Generation C relies on its community and how media is experimenting with interactivity. It also discusses learning and education in the age of the 7th mass media, which it defines as mobile phones.
R. gonye devices as enablers of access - techzimtechzimslides
In 2008, Zimbabwe experienced hyperinflation which led to increased prices and shortage of basic goods. Mobile phones became a luxury item. However, there was a need for communication. This led to the emergence of the second hand mobile phone market.
Gtel identified this need for affordable mobile devices and became the first local brand in Zimbabwe. They faced challenges like brand acceptance and perceptions of dual-SIM phones.
Since 2008, mobile internet and smartphone usage has grown significantly in Zimbabwe. By 2014, mobile internet usage is predicted to surpass desktop usage. This shift has led to a more connected society but also challenges for network operators around managing various devices on their networks.
This document discusses several challenges facing digital branding, including channel and format complexity, domination of mobile devices, and lack of clarity on return on investment. It notes that humans prefer stories over brands and that reach for brands is decreasing online unless free stuff is offered. Several hypotheses for the future of digital brand building are presented, including creating local, relevant messages, deep consumer integration through co-creation, treating digital branding as a product, and anticipating retail domination through "point-know-buy" shopping.
Next Level Digital - Growing consumer brands in a digital-first futureBloom Partners GmbH
1. Mobile devices have become central to daily life, with users checking their smartphones over 150 times per day on average. Mobile use has grown significantly and does not cannibalize TV, as many use tablets as a second screen.
2. Ecommerce has grown rapidly, with new players dominating and consumers shopping from all devices everywhere. Amazon has become dominant across key activities like fulfillment.
3. Online marketing has become a key capability as companies must track customers across touchpoints. Social media has added complexity to understanding the customer journey.
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
This document lists and provides brief biographies of the 25 most influential business leaders over the past 25 years according to USA Today. Some of the leaders profiled include Bill Gates of Microsoft, Alan Greenspan as Federal Reserve chairman, Steve Jobs of Apple, Larry Page and Sergey Brin of Google, Herb Kelleher of Southwest Airlines, and Andy Grove of Intel. The leaders covered founded or led major companies in various industries like technology, finance, retail, media, and airlines.
1. Mobile devices are nearly always within arm's reach and are increasingly replacing computers and other devices for many common tasks.
2. New forms of visual, social media centered around the individual are emerging as mobile platforms that engage users for longer periods each day than Facebook or other social networks.
3. Applying game mechanics and principles of reward/achievement to mobile apps increases engagement and drives behaviors like exercise that improve health.
This document summarizes marketing trends from 1981 to 2011. It notes that television was once king but its influence has declined with the rise of the internet and social media. Community and peer-to-peer interactions are now more important as consumers have more control. The new marketing landscape requires understanding social media, creating ideas that spread widely, demonstrating corporate social responsibility, and collaborating across disciplines to understand accountability and effectiveness.
Spotify Technology S.A. is a Swedish media-services provider founded in 2006. The company's primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies
Avoiding the pitfalls and harnessing the opportunities of Mobile today | Mobi...Mobile Convention
Make sure to listen to his interview at: https://youtu.be/1xdh4YyP4P4
This is the presentation of Mobile Marketing Expert David Skerrett at Mobile Convention Brussels. David was interviewed by Peggy Anne Salz (top 25 Mobile Marketing influencer).
David Skerrett works with his ''next generation'' agency for many big companies like Jameson, BBC, Sky and many more. David won over 25 awards for his mobile campaigns. David Skerrett is interviewed by Peggy Anne Salz about his experience on mobile, to see the opportunities as a brand an how to avoid the common pitfalls when you go mobile.
Mobile is becoming the dominant medium for advertising over television according to industry leaders. Marketers should invest heavily in mobile given that there are now over 5 billion mobile connections worldwide, more than PCs and televisions combined. By 2013, mobile phones will surpass PCs as the most common device for internet access. Smartphone adoption and sales are rising dramatically. Mobile offers marketers the unique ability to target consumers based on devices, locations, interests and behaviors, making it a highly effective advertising platform.
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
This document provides information about Global Network PLC and its business opportunities. It summarizes World Global Network as a public company based in London that provides direct sales and multi-level marketing opportunities focused on mobile technology, telecommunications, advertising, renewable energy, and video/VoIP communications. It also describes the company's products, compensation plan, and mission to inspire change by developing innovative technologies and providing business opportunities.
This document is the TrendLab Telco Report from 2013/2014. It discusses trends in the telecommunications industry towards increased consumer freedom and flexibility. Key trends discussed include the shift away from long-term contracts towards more flexible plans, expansion of ecosystems around core telecom services to provide additional access and assistance to users, and mobile services crossing borders to provide connectivity anywhere.
The document summarizes a festival for mobile market research held in 2013. It thanks the event's sponsors and supporters, which include various market research software and services companies. The document also provides an overview of the main speaker, Dan Foreman from Lumi Mobile, and his presentation discussing predictions for the future of mobile market research in 2030. Some of the main points from Foreman's presentation that are summarized include that mobile devices will be more integrated into everyday life through wearable technology, mobile data will be ubiquitous, and mobile market research will become the standard in the industry.
The document discusses the rise of e-business and the internet. It notes that internet adoption has far outpaced previous technologies. Key points covered include the changing corporate landscape as new internet companies emerge, drivers of change like Moore's law and increasing bandwidth, and strategies for companies to succeed in e-business like obtaining first mover advantage, mass customization, and viral marketing. The document advocates not looking back and instead moving forward with the pace of technological change.
This is review and summary of presentation made at the Mobile Focus 2008 event in Stockholm, Sweden. The event focused mobile media, services and technologies
(Graham Brown mobileYouth) mobileYouth.org event presentation slidesGraham Brown
The document discusses three biggest challenges in marketing to youth: 1) gaining their attention in an environment where they spend more on mobile phones than music, 2) monetizing youth who are unwilling to pay, and 3) building trust as the foundation for dialogue. It provides examples of Radiohead and Prince giving away music for free but earning substantial revenues from concerts. The document also outlines the agenda for a conference on mobile marketing to youth, including panels on social networks, entertainment, profiling consumers, and safeguarding young users.
Cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète... mais elle regroupe les tendances et contre tendances qui forge notre monde, nos métiers et nos manières de consommer.
Mobile operators missed opportunities cause for regret in the futureAlberto Benbunan
This document discusses emerging trends in the telecom industry over the past decade and potential developments in the next 5-10 years. It notes that broadband access has become a legal right in some countries, wireless coverage and data plans have expanded dramatically, and music and media streaming services have grown popular. The document speculates that gaming, music, social media, location services and mobile payments may be large revenue drivers for mobile carriers in the future. It also mentions trends like the growth of mobile data traffic, the decline of unlimited data plans, the rise of streaming media, cloud computing and the internet of things. The document concludes by suggesting telecom companies find ways to take advantage of emerging opportunities.
The document discusses a keynote speech given by Tomi Ahonen on how communities, culture, connectivity, and commerce are changing how we create culture, media, education and politics. It references how Generation C relies on its community and how media is experimenting with interactivity. It also discusses learning and education in the age of the 7th mass media, which it defines as mobile phones.
R. gonye devices as enablers of access - techzimtechzimslides
In 2008, Zimbabwe experienced hyperinflation which led to increased prices and shortage of basic goods. Mobile phones became a luxury item. However, there was a need for communication. This led to the emergence of the second hand mobile phone market.
Gtel identified this need for affordable mobile devices and became the first local brand in Zimbabwe. They faced challenges like brand acceptance and perceptions of dual-SIM phones.
Since 2008, mobile internet and smartphone usage has grown significantly in Zimbabwe. By 2014, mobile internet usage is predicted to surpass desktop usage. This shift has led to a more connected society but also challenges for network operators around managing various devices on their networks.
This document discusses several challenges facing digital branding, including channel and format complexity, domination of mobile devices, and lack of clarity on return on investment. It notes that humans prefer stories over brands and that reach for brands is decreasing online unless free stuff is offered. Several hypotheses for the future of digital brand building are presented, including creating local, relevant messages, deep consumer integration through co-creation, treating digital branding as a product, and anticipating retail domination through "point-know-buy" shopping.
Next Level Digital - Growing consumer brands in a digital-first futureBloom Partners GmbH
1. Mobile devices have become central to daily life, with users checking their smartphones over 150 times per day on average. Mobile use has grown significantly and does not cannibalize TV, as many use tablets as a second screen.
2. Ecommerce has grown rapidly, with new players dominating and consumers shopping from all devices everywhere. Amazon has become dominant across key activities like fulfillment.
3. Online marketing has become a key capability as companies must track customers across touchpoints. Social media has added complexity to understanding the customer journey.
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
This document lists and provides brief biographies of the 25 most influential business leaders over the past 25 years according to USA Today. Some of the leaders profiled include Bill Gates of Microsoft, Alan Greenspan as Federal Reserve chairman, Steve Jobs of Apple, Larry Page and Sergey Brin of Google, Herb Kelleher of Southwest Airlines, and Andy Grove of Intel. The leaders covered founded or led major companies in various industries like technology, finance, retail, media, and airlines.
1. Mobile devices are nearly always within arm's reach and are increasingly replacing computers and other devices for many common tasks.
2. New forms of visual, social media centered around the individual are emerging as mobile platforms that engage users for longer periods each day than Facebook or other social networks.
3. Applying game mechanics and principles of reward/achievement to mobile apps increases engagement and drives behaviors like exercise that improve health.
This document summarizes marketing trends from 1981 to 2011. It notes that television was once king but its influence has declined with the rise of the internet and social media. Community and peer-to-peer interactions are now more important as consumers have more control. The new marketing landscape requires understanding social media, creating ideas that spread widely, demonstrating corporate social responsibility, and collaborating across disciplines to understand accountability and effectiveness.
Spotify Technology S.A. is a Swedish media-services provider founded in 2006. The company's primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies
Avoiding the pitfalls and harnessing the opportunities of Mobile today | Mobi...Mobile Convention
Make sure to listen to his interview at: https://youtu.be/1xdh4YyP4P4
This is the presentation of Mobile Marketing Expert David Skerrett at Mobile Convention Brussels. David was interviewed by Peggy Anne Salz (top 25 Mobile Marketing influencer).
David Skerrett works with his ''next generation'' agency for many big companies like Jameson, BBC, Sky and many more. David won over 25 awards for his mobile campaigns. David Skerrett is interviewed by Peggy Anne Salz about his experience on mobile, to see the opportunities as a brand an how to avoid the common pitfalls when you go mobile.
Mobile is becoming the dominant medium for advertising over television according to industry leaders. Marketers should invest heavily in mobile given that there are now over 5 billion mobile connections worldwide, more than PCs and televisions combined. By 2013, mobile phones will surpass PCs as the most common device for internet access. Smartphone adoption and sales are rising dramatically. Mobile offers marketers the unique ability to target consumers based on devices, locations, interests and behaviors, making it a highly effective advertising platform.
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
Disruption Decoded: Strategies for Billion Dollar Success in the Era of Endle...MBO Partners
Jay Samit, futurist and best-selling author, joins MBO for our newest webinar to help explain how you can avoid falling behind and find success during this era of disruption.
During the discussion, Jay will cover the several essential steps needed to stay afloat, including:
- The current and future state of the economy, as well as expert predictions into its growth and expansion over the next five to ten years
- Specific insight into the impact that disruptive economic trends will have on employment figures in the next decade
- Essential steps needed to personally ensure your role and success in the new economic landscape
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
The document discusses potential communication technologies in 2022, including holographic concerts, a multi-TV that tracks user preferences, holograms displayed on cell phones, and self-driving vehicles. It analyzes how these technologies may be adopted using several diffusion of innovations theories, noting they will likely be expensive at first and targeted towards businesses and wealthy individuals before spreading more widely. The technologies could boost various countries' economies if developed domestically first.
3 e shock 2020 how the digital technology revolution is changing business and...BiniClick
This document discusses how digital technology is revolutionizing business and daily life. It outlines the rapid progression from mainframes to mobile/cloud computing. By 2020, digital technologies are expected to transform how we communicate, work, shop, and live to an even greater degree. People have become highly dependent on digital devices and expect round-the-clock access. Voice command and artificial intelligence technologies may soon allow people to control devices and access information without screens. However, this rising dependency on computers also risks them gaining more control over how humans live, learn, and make decisions.
CMAI at The Mobile VAS SUMMIT 2009 by Virtue InsightParitosh Sharma
The document discusses opportunities in the Indian telecom market and mobile VAS industry. It notes that India has the second largest telecom market in the world with over 450 million subscribers. The mobile VAS market in India is growing rapidly and expected to increase 30% in the next 5-7 years. The future of the Indian telecom and electronics market looks strong with projections of over 650 million telephone subscribers and $320 billion total market size by 2015.
This document discusses trends in the mobile application market in 2011, including the growth of 3G networks, tablets, and mobile use for business and entertainment. It notes that the future of online experiences will involve offline, real-world interactions through mobile devices. In Vietnam, the trends were towards more Android and touchscreen devices, social media, pictures and video on mobile. Developers should focus on mobile marketing, payments, virtual goods, local deals and ads. The mobile era allows information to be accessed simply by asking phones questions.
Momovn2011 thi truong ung dung di dong va cac xu huong moiHà Tống
This document discusses trends in the mobile application market in 2011, including the growth of 3G networks, tablets, and mobile use for business and entertainment. It notes that the future of online experiences will involve offline, real-world interactions through mobile devices. In Vietnam, the trends were towards more Android and touchscreen devices, social media, pictures and video on mobile. Developers should focus on mobile marketing, payments, virtual goods, local deals and ads. The mobile era allows information to be accessed simply by asking phones questions.
Slide 1:
Communication in 2023
Ashley Elgin
Slide 2:
What will the communication technology landscape look like in 2023 A.D.?
Slide 3:
Before we look to the future of technology, we must examine the past.
1983: Apple Lisa
The first commercial computer with a graphical user interface (GUI) — the advance that would finally make computers usable by people with no special training. The name was the acronym for “Local Integrated Software Architecture” and possibly the daughter of someone on the development team (Steve Jobs). The computer was $10,000 and only sold 10,000 of them.
1993: Polaroid, Powerbook and pagers
JVC Video Camcorder, Apple PowerBook 160, Polaroid OneStep, Sony Sports Walkman cassette player and a pager.
2003: The iTunes Music Store was launched.
At the time, “For every 99 cents Apple gets from your credit card, 65 cents goes straight to the music label. Another quarter or so gets eaten up by distribution costs. At most, Jobs is left with a dime per track, so even $500 million in annual sales would add up to a paltry $50 million profit. Why even bother? "Because we're selling iPods," Jobs says, grinning.”
Slide 4:
Phones-
iPhone 5
Samsung Galaxy
Computers-
Windows 8
Apple
Tablets-
iPad
Kindle
Nook
Slide 5: Phone
Slide 6: Computers
Slide 7: Tablets
Slide 8: Critical Mass Theory
Slide 9: Moore’s Innovation Adoption Rate
Slide 10: Media System Dependency Theory
Slide 11: Continued
Slide 12: Works Cited
Fun facts about smartphones (extended version)Mate Budai
The document discusses the history and facts about smartphones. It states that the first smartphone was the IBM Simon, introduced in 1994. It had calendar, address book, and other features. Ericsson launched the first device marketed as a smartphone in 2000. The document also discusses the Microsoft Kin, which cost $1 billion to develop but was discontinued after 6 weeks of poor sales. It provides statistics on smartphone market share and notes that today's smartphones are more powerful than computers from the Apollo era.
This document discusses communication technologies of the past and present and makes predictions about the future of communication in 2023. It examines key technologies from 1983 to the present, including the Apple Lisa, pagers, the iPod, and smartphones. It also discusses theories like critical mass theory, Moore's innovation adoption curve, and media system dependency theory to help predict how communication may evolve. The document predicts that by 2023, dependency on digital files and screens rather than paper will continue to increase as technologies change with the times.
This document discusses emerging technologies and their potential impacts. It begins by noting that while technology progress is often emphasized, the social and cultural impacts are also important to consider. Several key technologies are then summarized, including smartphones and their dominance, the internet of things, digital transformation of businesses, 3D printing, robotics like self-driving cars, augmented and virtual reality, and machine learning. While the future possibilities seem vast, challenges like inequality and the environment remain, though optimism about abundance through technologies is expressed.
'You are what you wear - is there a future in wearable tech?' Mobile Monday ...Great Marketing Works
'You are what you wear - is there a future in wearable tech?' on October 13th sponsored by UK Fast and Apadmi as part of MoMoMcr. Talk and slides by @dansodergren aka @ukmarketinghelp about his take on wearables and where we are now. Panel discussion afterwards included @MartinSFP from The Next Web
@PiersRidyard from Nifty
@MadewithGlove CEO Michelle Hua
@ImranYounis a UX expert working on wearables
How Samsung Became The World No1 Smartphone MakerHoang Nguyen
How Samsung Became the World's No. 1 Smartphone Maker
Since Lee took control of Samsung in 1987, sales have surged to $179 billion last year, making it the world’s largest electronics company by revenue. That makes Samsung Electronics the world’s largest electronics company by revenue. For all its global reach, though, the company remains opaque. We all know the story of Steve Jobs and Apple (AAPL), Akio Morita and Sony (SNE). But Samsung and Lee Kun Hee? People may bring up the South Korean government’s support of local champions and access to easy capital, but within the company it all goes back to Chairman Lee and the Frankfurt Room.
The document discusses predictions for technology and society in the year 2026. It describes how the 1962 cartoon The Jetsons depicted a futuristic family living with flying cars and robots, and notes that many of the technologies shown have now been realized. The document also discusses predictions that robots will be able to perform more jobs by 2026, including medical procedures, manufacturing, and customer service roles. Some experts estimate nearly half of US jobs could be automated in the next two decades. The summary also touches on predictions that smartphones will have new capabilities like 3D holograms and wireless charging by 2026.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
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5. Everyone at one time or another has forgotten or misplaced their phone
6. Phones are not only expensive to replace, but the content on the phone can be even more costlyEarly Industry Validation 250 Million Media Impressions - September 2010 “ZOMM – Hottest new product 2010” Best of Innovations Award Winner CES 2010
7.
8. Fills a tremendous need in one of the most rapidly expanding markets in the world… Mobile Phones
9. Provides a real solution to a real problem – lost, stolen or misplaced mobile phones
10. Also, provides call notification, serves as fully functional speakerphone with a great noise cancelling mic, and will dial emergency assistance from anywhere in the world with one touch of a button via Bluetooth connection with your mobile phone ZOMM 4 ZOMM
15. ZOMM 9 Black and White …about the size of an Oreo cookie!
16. ZOMM is positioned as “the must have companion to every mobile phone” With nearly 3 BILLION Bluetooth enabled mobile phone subscriptions worldwide by Q4, 2010, a penetration of 1% generates sales of 30 MILLION units and $2.4 BILLION in gross sales ZOMM 10 Strategy and Value Proposition Mobile phones
17. At a Glance Company Background Success-to-Date Positioning Technical Background Packaging ZOMM 11 Contents
18. ZOMM 12 Executive Leadership TeamBuilt for Success Henry A. Penix is the CEO and co-founder of ZOMM. His business savvy has moved ZOMM from an idea to reality. Just as one of the first ventures he and his wife thought of and brought to market, so is his capacity with ZOMM. As an international business consultant for the past 10 years, he amassed a plethora of experience and connections that are utilized with ZOMM. With an insatiable appetite for success, his drive has driven the assembly of some of the world’s leading professionals, bringing ZOMM to market at record pace. His goal with ZOMM is to penetrate the 3 billion Bluetooth enabled mobile phone market, making ZOMM a global household name. Laurie Penix is the President and co-founder of ZOMM. It was her insight and creative thinking as a mom and businesswoman that developed the concept of ZOMM. Laurie discovered a need that relates to one of THE largest growth sectors in today’s economy, comprised of 2-Billion Bluetooth enabled mobile phone users, and provided a solution. Retiring from another venture that gave her financial freedom before the age of 34, Laurie had been thinking of “the next big thing” for about 9 years before giving birth to ZOMM. The name ZOMM actually comes from the name of her three children, Zachry, Olivia and Madison… and she is Mom!
19. ZOMM 13 Executive Leadership Team Built for Success Nathan Gooden serves as Chief Financial Officer for ZOMM, leading both the financial and operational functions of ZOMM. For the past decade, Nathan has held senior executive positions in both start-up and public enterprise environments. Most recently, Nathan served in various roles with Motricity (Nasdaq: MOTR) including CFO and SVP, Corporate Development. As a co-founder of Motricity, Nathan was instrumental in growing the business from a start-up to an industry leader with more than $100 million in revenue. At Motricity, he led the process for multiple M&A transactions and played a key role in raising $300 million in VC funding and the company’s IPO in 2010. Prior to Motricity, Nathan served as a lead auditor for PricewaterhouseCoopers in the Boston market. Peter Hauser is the CTO of ZOMM. As one of the best in the world in this space, Peter’s name is on multiple patents of components of some of Microsoft’s primary inventions, such as the wireless mouse and the wireless keyboard. After seven years with Microsoft, he then worked with an organization that regulates Bluetooth activity around the globe – Bluetooth Sig. His attention to detail, drive for success and relentless pursuit of quality has enable ZOMM to get to market in record time! Leading teams of engineers, designers and contract manufacturers from Hong Kong, China, London and Seattle, this feat will soon become a story within the story. Larry Wallace is the VP of Global Sales and Marketing for ZOMM. He was instrumental in the development of the world’s leading mobile software and services provider, Motricity. Working hand-in-hand with leading carriers such as AT&T, T-Mobile, Verizon and Sprint, as well as big box retailers, device manufacturers and electronic stores, he is an integral part of ZOMM’s worldwide distribution success. He is a world traveler with skills in building long-term relationships, crucial in advancing ZOMM’s global expression. A natural born leader, his business acumen is surpassed only by his integrity.
20. At a Glance Company Background Success-to-Date Positioning Technical Background Packaging ZOMM 14 Contents
21. Completed patent applications, including two design patents, and secured ZOMM trademarks Secured URL ZOMM.com Created strategic partnerships with firmware teams, contract manufacturers and designers in the UK, Hong Kong, China and Seattle Built successful prototypes in white and black with scalability of 1MM+ units/mo. Built award winning Website – ZOMM.com Generated presale requests of 2,000+ units in 72 hours with very small mention on website, now over 5,000 and growing daily Converted 2000 requests to 483 sales, with a 5 month+ delivery date Generated over 250 MILLION Media Impressions to date ZOMM 15 ZOMM’s Success-to-Date
22. Completed product introduction at the Consumer Electronic Show 2010 in Las Vegas with coverage on ABC, NBC, FOX News, CNN, Headline News, Reuters and Associated Press. Coverage included more than 1000 news/article mentions around the world: CNN: Coolest Gadgets of CES Featured by Best Buy Engadget Hands-On GeekBrief.TV Feature Won “Best of Innovation” Award from CES esteemed panel of independent judges ZOMM 16 ZOMM’s Success-to-Date
23.
24. Calgary Herald”While it looks like a flying saucer key chain, it's actually a highly useful, high-tech "mobile phone leash.”
25. PC World”…the device could be a life-saver for those who regularly lose their handset on nights out…”
26. CNN ”Think of it as an invisible chain to your phone. No more getting pick-pocketed in dodgy places or leaving it behind in the airport lounge”
27. Associated Press”Cell-phone tether -- Losing your cell phone is a drag, and a company called ZOMM believes it can make it a thing of the past”
28. Geek.com”The ZOMM addresses a basic, yet widespread need. That need being the tendency for people to leave their mobile phones behind. I can only imagine the number of mobile phones which are left in New York taxi cabs alone.”
31. Gizmodo”Even if you drop your phone down a hole… ZOMM promises to be there to connect incoming calls..”
32. Boston Herald”…what if your phone could call out to you, letting you know it was about to be left behind?”
33. The Detroit News” The ZOMM, about the size of an Oreo cookie, also includes a personal alarm and a button that will call emergency services…”
34. GearLog”Ever forget your phone at a restaurant, coffee shop, or bar? Then it might be time to look into getting a ZOMM, a wireless Bluetooth leash that lights up and beeps if it gets too far from your phone…”
42. The Tulsa World”The key chain device, created in Tulsa with the help of nearly 30 collaborators around the world, will be officially unveiled next week at the Consumer Electronics Show in Las Vegas.”
43. The Vancouver Sun”Put it on your key ring and you'll be sure to never leave your cell at home (or a friend's house or in a restaurant) again....”
44. The Huffington Post” ZOMM has introduced a solution to help consumers who constantly lose their phones....”
45.
46. At a Glance Company Background Success-to-Date Positioning Technical Background Packaging ZOMM 19 Contents
47. ZOMM 20 Market Landscape North America Over 370 million handsets sold in 2008 with over 90% Bluetooth enabled APAC Over 1.4 billion handsets sold in 2008 with over 50% Bluetooth enabled Europe Over 380 million handsets sold in 2008 with over 90% Bluetooth enabled Over 4.6 Billion Handsets worldwide in 2009 with over 50% Bluetooth enabled.
48.
49. Not a phone locator, instead, prevents the user from losing their phone in the first place. Proactive instead of reactive.
50. Performs multiple functions, yet small enough to fit on a keychain, in a pocket, purse, backpack or attached to other commonly used items.
51. Making a new market, in a unique class by itself
52. Mass appeal in one of the largest markets in the world with the ZOMMOM story (founder is a mom who named ZOMM after the first letters in her children’s name – Zac, Olivia, Madison and Mom – ZOMM). Very appealing to women!
54. Anyone who has ever lost, misplaced or forgotten their cell phone – approx 5-billion men, women and children worldwide! Those who enjoy the convenience of a mobile speaker phone and call notification – women never have to dig a phone out of their purse, men never have to dig a phone out of their slacks or suit pocket, teens never have to find their phone in a backpack Those who desire to safely talk on their mobile phone while driving, particularly in areas where it is against the law –anyone in the world with a driver’s license Anyone wanting personal safety and security, 24/7, from anywhere in the world with one press of a button – Men, Women and Children of all ages ZOMM 22 Target Audience
57. Radio, TV talk shows, news programs (already featured on CNN Headline News, ABC, CBS, Video Blogs and The TODAY Show) scheduled for the Martha Stewart Show Feb 28, 2010
61. At a Glance Company Background Success-to-Date Positioning Technical Background Packaging ZOMM 24 Contents
62. ZOMM uses a multi-layer PCBA onto which is soldered a highly integrated CSR BC05 MM chip and all of its supportive components including a FLASH memory, drive circuits for the microphone, vibrator, speaker, and 4x Blue LEDs. A Lithium ION battery powers ZOMM between charges without interruption to functionality. A rubber boot is installed to protect the micro-USB charging port. A thin film that is glued to the inside surface of ZOMM's speaker, microphone ports and case is then ultrasonically welded to seal and improve resistance to moisture and dirt. ZOMM 25 Technical Background
63. At a Glance Company Background Success-to-Date Positioning Technical Background Packaging ZOMM 26 Contents
67. UNPRECEDENTED RESULTS: Garnered more than 250 million media impressions with the launch of ZOMM at CES Secured broadcast coverage from coast to coast and even worldwide (e.g. CNN, BBC and MSNBC, The Today Show and 40+ local stations) Secured more than 1,000 online news hits ranging from the Associated Press, Yahoo, CNN and Reuters to key industry publications such as Engadget, Gizmodo and Coolest Gadgets “I have worked on some of the largest clients in the business ranging from Sony Ericsson to the Dr Pepper Snapple Group. ZOMM is the single greatest product launch success I have experience in 10 years of the PR industry.” Jason Genthner, Public Relations Executive ZOMM 30 ZOMM Hits it out of the ballpark! “ZOMM is a must-have-companion for every mobile phone” Henry A. Penix, ZOMM’S CEO & Chairman
68. ZOMM will use its momentum to penetrate the 3 Billion Bluetooth enabled mobile phone market with its first product “ZOMM – The world’s first wireless leash” At 1% penetration, ZOMM will sell 30MM units At 5% penetration, ZOMM will sell 150MM units Once the market has been penetrated, ZOMM will follow with future products created by its world-class technology team ZOMM 31 Summary