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web presence 101
a working definition: an evolving imprint,
particular to an individual or group, defining
one’s online behavior*




*CHOICES/HISTORIES/RECORDS/PREFERENCES...
E N T E R T H E C R E AT I V E P R O F E S S I O N A L




                What is your imprint?
the Portfolio
NOT A “GIMME”
B E A C U R AT O R
track record
Where ya been?
               Whad’ ya do?




( R E S U M E , C V, A C C O M P L I S H M E N T S )
network
(Social) Networking and Public Relations

— tap into colleagues and affiliates
— follow your influences
— keep people informed


New opportunities

— test the waters
— power in numbers
Recommendations
Be community tested and approved

Build a reputation

— LinkedIn recommendations
— Likes, +1s, Appreciations
— Klout score
process
Blue prints

— voluntary but recommended
W H Y WA S T E I T ?
 (THE EFFORT)
SHINE A LIGHT
(SHOW LEADERSHIP)
THE GROWN-UP WORD
    (C A S E S T U DY )
the changing landscape
Search Engine Optimization
---> Crowdsourcing

— peer influence
— sense of discovery
— snackable content
Web
---> Cloud

— accessibility
— convenience
— mobility (freedom)
a brief survey of
 portfolio sites
Cargo is:

A creative publishing platform where everything, from
the ever-changing visual appearance of people’s
personal websites to the user interface, is built
around the work shared by its members.

Cargo’s goal is to dramatically increase the
accessibility and exposure of creative individuals
on the Internet, while aspiring to build a networked
context that will contribute to the culture as a whole.
Indexhibit
Index + Exhibit

A web application used to build and maintain an
archetypal, invisible website format that combines
text, image, movie and sound.
Stacey is:

A lightweight content management system.
No database setup or installation files, simply drop the
application on a server and it runs. Your content is
managed by creating folders and editing text files. No
login screens, no admin interface.
Behance Network is:
The world’s leading platform for creative professionals across
all industries. Members create multi-media portfolios that
showcase their work within the Network, as well as throughout
partner sites and organizations, and the industry-specific
Served Sites. Millions of visitors — including top creative
companies, recruiters, editors, and more — come to the
Network to see the incredible work and find talent to hire.

Through instant and efficient promotion of work, ready access
to a global pool of top talent, and a constant stream of the
best creative work from around the world — the Behance
Network is revolutionizing the way creative professionals
manage their careers and companies find talent.
editing
T H I N K O F A M AG A Z I N E H E A D L I N E
OR EXHIBITION TITLE
B E A S P I R AT I O N A L
W H AT ’ S YO U R D E S I R E D T I T L E ?
documentation
Flat/Graphic

Contextual

Stylized
F L AT
STYLIZED
CONTEXTUAL

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Web Presence 101

  • 2. a working definition: an evolving imprint, particular to an individual or group, defining one’s online behavior* *CHOICES/HISTORIES/RECORDS/PREFERENCES...
  • 3. E N T E R T H E C R E AT I V E P R O F E S S I O N A L What is your imprint?
  • 6. B E A C U R AT O R
  • 8. Where ya been? Whad’ ya do? ( R E S U M E , C V, A C C O M P L I S H M E N T S )
  • 10. (Social) Networking and Public Relations — tap into colleagues and affiliates — follow your influences — keep people informed New opportunities — test the waters — power in numbers
  • 12. Be community tested and approved Build a reputation — LinkedIn recommendations — Likes, +1s, Appreciations — Klout score
  • 13.
  • 15. Blue prints — voluntary but recommended
  • 16. W H Y WA S T E I T ? (THE EFFORT)
  • 17. SHINE A LIGHT (SHOW LEADERSHIP)
  • 18. THE GROWN-UP WORD (C A S E S T U DY )
  • 20. Search Engine Optimization ---> Crowdsourcing — peer influence — sense of discovery — snackable content
  • 21. Web ---> Cloud — accessibility — convenience — mobility (freedom)
  • 22. a brief survey of portfolio sites
  • 23. Cargo is: A creative publishing platform where everything, from the ever-changing visual appearance of people’s personal websites to the user interface, is built around the work shared by its members. Cargo’s goal is to dramatically increase the accessibility and exposure of creative individuals on the Internet, while aspiring to build a networked context that will contribute to the culture as a whole.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Indexhibit Index + Exhibit A web application used to build and maintain an archetypal, invisible website format that combines text, image, movie and sound.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Stacey is: A lightweight content management system. No database setup or installation files, simply drop the application on a server and it runs. Your content is managed by creating folders and editing text files. No login screens, no admin interface.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Behance Network is: The world’s leading platform for creative professionals across all industries. Members create multi-media portfolios that showcase their work within the Network, as well as throughout partner sites and organizations, and the industry-specific Served Sites. Millions of visitors — including top creative companies, recruiters, editors, and more — come to the Network to see the incredible work and find talent to hire. Through instant and efficient promotion of work, ready access to a global pool of top talent, and a constant stream of the best creative work from around the world — the Behance Network is revolutionizing the way creative professionals manage their careers and companies find talent.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 47. T H I N K O F A M AG A Z I N E H E A D L I N E
  • 49. B E A S P I R AT I O N A L
  • 50. W H AT ’ S YO U R D E S I R E D T I T L E ?