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WEB MINING
What is Web Mining?
Discovering useful information from the
World-Wide Web and its usage patterns
Web Mining v/s Data Mining
 Data Mining: turn data
into knowledge.
 Web mining: It is an
application of data
mining technique to find
interesting & potentially
useful knowledge from
web data.
Web Mining Overview
Web Mining Challenges
 Data is huge
 Data is diverse
 Data is redundant
Types of Web Mining
Web Content Mining
 Web Content Mining is the process of
extracting useful information from the
content of web documents.
 It may consist of text , images, audio ,
video etc.
 Web Structure Mining is the process of
discovering structure information from the
web.
 It categorize the web pages and generate
similarity & relationship between different
websites.
Web Structure Mining
 Web usage mining is the process of
extracting useful information from server
logs i.e. user history.
 It is process of finding out what users are
looking on internet.
Web Usage Mining
Application of Web Mining
 Present dynamic information to users
based on their interest
 Improve site design
 Predict customer’s behaviour
 Web Wide Tracking
Thank You!

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Web mining

  • 2. What is Web Mining? Discovering useful information from the World-Wide Web and its usage patterns
  • 3. Web Mining v/s Data Mining  Data Mining: turn data into knowledge.  Web mining: It is an application of data mining technique to find interesting & potentially useful knowledge from web data.
  • 5. Web Mining Challenges  Data is huge  Data is diverse  Data is redundant
  • 6. Types of Web Mining
  • 7. Web Content Mining  Web Content Mining is the process of extracting useful information from the content of web documents.  It may consist of text , images, audio , video etc.
  • 8.  Web Structure Mining is the process of discovering structure information from the web.  It categorize the web pages and generate similarity & relationship between different websites. Web Structure Mining
  • 9.  Web usage mining is the process of extracting useful information from server logs i.e. user history.  It is process of finding out what users are looking on internet. Web Usage Mining
  • 10. Application of Web Mining  Present dynamic information to users based on their interest  Improve site design  Predict customer’s behaviour  Web Wide Tracking

Editor's Notes

  1. Google’s usage logs are much bigger than their web crawl! Order of magnitude: terabytes per day No human in the loop