This document provides tips for finding people online for business development. It recommends using Google to find company websites and then searching beyond the first page of results. Company sites, Hoovers, Dun & Bradstreet, LinkedIn, ZoomInfo and Jigsaw can provide contact information. Free trials of paid services should be tested. The document concludes by offering a free phone briefing to discuss specific search needs.

1. Leads
Research
Guide
How
to
find
people
online
for
business
development
http://creativeagencysecrets.com

2. First find your company
Easy steps to research your target:
Google www.google.com – the biggest and best
– use them. Find the home URL; go read the
company website.
http://creativeagencysecrets.com

3. Be devious
• Click through beyond the first page of results
for best detail
• Places I’ve found great contact information
– Press releases
– Newspaper articles
– White paper authors
– We’re hiring link pages
– News page (often names directors)
http://creativeagencysecrets.com

4. Go to the Company site
• www.charlesrussell.co.uk
• You need to know the name of the person to
find them in the directory
• Does not allow searching using job title
• Can search for legal area of expertise but
corporate officers are excluded (CEO, CFO,
CMO)
http://creativeagencysecrets.com

5. Hoovers
Hoovers www.hoovers.com partly free / partly
paid for company information
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6. Dun and Bradstreet
• Dun and Bradstreet www.dnb.com paid for
company information and credit checks
• Best for listed, public companies and large
organisations
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7. Now drill down to the people
• Finding the right person – start at the top.
• Hoovers gives top executives’ names free
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8. Check other people-related sites
Top 3 sites for personal contact information
• Linked In – www.linkedin.com
• Zoom Info – www.zoominfo.com
• Jigsaw – www.jigsaw.com
All have free and paid-for options.
http://creativeagencysecrets.com

9. Compare free information
• Jigsaw vs ZoomInfo for Charles Russell LLP
Jigsaw:
197
people
listed
And
verified.
ZoomInfo:
76
people
Listed
and
verified
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10. Finding the right person
• Jigsaw has 4 marketing people listed
http://creativeagencysecrets.com

11. Director of Marketing
• Jigsaw Contact details published... get more
detail with paid-for addon
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12. Jigsaw’s “free” points system
• You can ‘earn’ access to more detailed
information by participating in Jigsaw’s reward
program.
• If you update records or provide access to
your contact database, you earn points which
can be redeemed against access to more info.
• Or – you can buy a subscription
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13. ZoomInfo’s “CE” Account
• ZoomInfo offers access to some data in
exchange for checking / updating information
through their Community Edition
• Contact details
http://creativeagencysecrets.com

14. Don’t forget Linked In
• If you are a ‘connected’ person on Linked In –
you may have the best luck working within
their Companies tab.
• But I wasn’t connected to the right people to
get directly to the Marketing Director – I
found as a possible intermediary.
http://creativeagencysecrets.com

15. Linked In premium
• Like the others, there’s a paid-for option that
gives you opportunity to send unsolicited
email (in-mail) and gain access to people
beyond your circle.
• Premium features
– Function
– Seniority
– Email
http://creativeagencysecrets.com

16. Finding Daryl
• So, we found his name on both Jigsaw and
ZoomInfo
• Then, refer back to corporate site for details
http://creativeagencysecrets.com

17. To conclude
• Use free resources first – be devious
• Get the 30 day free trial offers & test, test, test
• Find out which of the paid-for services gives
the best results for your business / market /
target audience
• Sign up and you’re away!
http://creativeagencysecrets.com

18. Get in touch
• Have a free 20 minute phone briefing with us
– Tell us about your situation
– Ask questions
– Get quick advice
• rebecca@creativeagencysecrets.com
http://creativeagencysecrets.com