IABC East Texas: Websites on a Shoestring BudgetWhitley Crawford
Does your organization need a high-visibility website but can’t develop one due to low-budget constraints? Do you need to update your website with more modern graphics and features?The IABC East Texas chapter meeting on Wednesday, March 21, Digital Specialist Whitley Crawford will share how you can create a well-designed and informative website to effectively promote your business or your organization without breaking the bank.
Crawford recently demonstrated how one can develop a great website on a shoestring budget when she designed the IABC East Texas website (www.iabceasttexas.com). Crawford serves as vice president of Membership and Communications for the IABC East Texas chapter and is a member of the chapter’s Outreach Committee.
Things you should considerbefore using flat website designWebConnect Pvt Ltd
Flat web design trend has emerged during the last few years and has taken the world by a storm. The trio of typography, bright colors and flat interface has gained much momentum and popularity. Flat design has this unique feature of focussing on its content while emphasizing more on its usability. Since corporate giants like Microsoft and Apple have implemented it, it has become favourite of many small and big business houses.
Experienced graphic artist with a passion for creating and developing brands. From logo to website, I can help take your business to the next level. Let's get to work!
Effective flyers design and content tipswinbizindia
WinBizSolutions offers high quality flyer design services at affordable pricing. Outsource your flyer design requirements to us and avail creative, professional and cost effective solutions. Reach us to know more.
http://winbizsolutionsindia.com/graphic-design-services/flyer-design-services/
IABC East Texas: Websites on a Shoestring BudgetWhitley Crawford
Does your organization need a high-visibility website but can’t develop one due to low-budget constraints? Do you need to update your website with more modern graphics and features?The IABC East Texas chapter meeting on Wednesday, March 21, Digital Specialist Whitley Crawford will share how you can create a well-designed and informative website to effectively promote your business or your organization without breaking the bank.
Crawford recently demonstrated how one can develop a great website on a shoestring budget when she designed the IABC East Texas website (www.iabceasttexas.com). Crawford serves as vice president of Membership and Communications for the IABC East Texas chapter and is a member of the chapter’s Outreach Committee.
Things you should considerbefore using flat website designWebConnect Pvt Ltd
Flat web design trend has emerged during the last few years and has taken the world by a storm. The trio of typography, bright colors and flat interface has gained much momentum and popularity. Flat design has this unique feature of focussing on its content while emphasizing more on its usability. Since corporate giants like Microsoft and Apple have implemented it, it has become favourite of many small and big business houses.
Experienced graphic artist with a passion for creating and developing brands. From logo to website, I can help take your business to the next level. Let's get to work!
Effective flyers design and content tipswinbizindia
WinBizSolutions offers high quality flyer design services at affordable pricing. Outsource your flyer design requirements to us and avail creative, professional and cost effective solutions. Reach us to know more.
http://winbizsolutionsindia.com/graphic-design-services/flyer-design-services/
Designing for the web is complicated. Endless screen sizes, high user expectations and usability challenges offer up some interesting if not impossible challenges for web designers, especially when wrestling with complex functionality delivered by Drupal. This is a detailed discussion on web design and specific challenges when designing Drupal 8 websites.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
Personas are archetypal users of your website that describe the ways in which certain types of people will use your website. They bring the target users to life and serve as the voice of the user throughout the design process. Personas are usually created from user research. However, not all projects have the time or budget necessary to create personas from research. ABT has developed a workshop designed to help our clients articulate who their users are in the form of personas.
Web Design Workshop with seoplus+ and Googleseoplus+
In this workshop from our exclusive connect with seoplus+ and Google digital marketing event we provide you with expert tools and resources to help with your web design needs.
Deliver a great web design project without getting into deadly feedback loops. Standardize your design process into a few easy phases to make sure you meet your client's expectations and then some!
Designing for the web is complicated. Endless screen sizes, high user expectations and usability challenges offer up some interesting if not impossible challenges for web designers, especially when wrestling with complex functionality delivered by Drupal. This is a detailed discussion on web design and specific challenges when designing Drupal 8 websites.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
Personas are archetypal users of your website that describe the ways in which certain types of people will use your website. They bring the target users to life and serve as the voice of the user throughout the design process. Personas are usually created from user research. However, not all projects have the time or budget necessary to create personas from research. ABT has developed a workshop designed to help our clients articulate who their users are in the form of personas.
Web Design Workshop with seoplus+ and Googleseoplus+
In this workshop from our exclusive connect with seoplus+ and Google digital marketing event we provide you with expert tools and resources to help with your web design needs.
Deliver a great web design project without getting into deadly feedback loops. Standardize your design process into a few easy phases to make sure you meet your client's expectations and then some!
UX is often misunderstood - or worse, it's seen as another ambiguous buzzword. Teaching others the value of UX can be a frustrating/challenging/lonely journey. I'll share some of the experiences I've faced when posed with the challenge of building buy-in and how to help shift company attitudes and culture towards UX.
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
This is a presentation we gave at the Microsoft Gen Appathon on November 9th, 2012. It is an introduction to the user centered design process and Windows 8 design.
HICap talk is to inform others of the necessary steps in creating a website and understanding the importance of UI (User Interface) + UX (User Experience) design.
These steps may seem tedious, but as you dive into the design or even the development stage, you’ll quickly find out that this process will help to diminish problems that could occur down the road.
These are the UI slides
About Kathryne Sakata
====
Kat received her graphic design degree from the New Media Arts Interface Design Program at Kapiolani Community College. She is currently a Graphic Designer and Web Developer at Design Asylum, Inc. and the Lead UI Designer at Undefeated Games, Inc. Kat enjoys engaging with new people and sharing her enthusiasm for design. She is an active member of AIGA Honolulu, HI-Capacity and Alakai Young Professionals and participates in various events including Startup Weekend, HNL New Tech Meetup, and WetWare Weds.
Event info: http://www.hicapacity.org/2013/05/23/ui-ux/
Watch recordings of engaging talks, like my recent guest lecture at Vellore Institute of Technology, where I covered Interaction Design models, Interfaces, and the impact of AI on UX research and UI designing. Join me as we explore the fascinating world of design and technology, and discover how they intersect to create innovative and user-centric solutions.
Lecture recording YouTube link - https://www.youtube.com/watch?v=WdMV7Z-oAtk
I covered following topics-
* Interaction Design
Design Models - Cooper's Goal-Directed Design & Double Diamond model
Types of Interfaces - GUI, Voice, Gesture-Based Interfaces & Zero UI interfaces
How Ai is helping a UI/UX designer?
UX/UI & Ai -
Chat GPT - For user research, copywriting, user flow & persona creation
Mid Journey & Firefly for image creations
Musho.ai for quick landing page
Other tools - Font Joy & Font Pair, color.adobe.com, uizard.io
Video Ai - Text to video, Image to video & Video to video
"Ai will not replace you, but the person using AI will…"
Successful Collaboration with Design by Wellframe PM & DesignerProduct School
Main takeaways:
- Work effectively with designers through cooperative brainstorming, iteration, and decision making
- Understand the supportive responsibilities of each role to successfully merge business goals and design considerations to create the best user experience
- Establish a playbook for ideation, user research, prototyping, and usability testing
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
This presentation is about helping our clients make the right design decisions. This is important because Design decisions are not the type of decisions they are used to making. That's why they decide on aesthetics, the competition or other non-design criteria.
But ultimately, Design decisions are Business decisions. So helping our clients make the right design decisions is a win/win/win for clients, designers and users. In this presentation I go through 3 business cases where we had to help clients make different types of design decisions.
This is the presentation I gave at the Sleek Marketing conference on 05/05/15. I spoke about current trends in web design, responsive design, and search engine optimization.
Basics of Web Design: A primer of what you need to know to design for the webJoe Arcuri
Outline of the presentation.
• Expectations of designers.
• Web Lingo
• Design comp process.
• How to interpret wireframes for design comp implementation.
• Factors to consider prior to design
• Good and bad examples of usability.
• Design software to use.
"The Accessible Editor Workshop" by Corey Vilhauer, from Now What? Workshops ...Blend Interactive
Your website's not just designed for your audiences: it's designed for everyone. Which means it needs to be accessible to everyone.
Often, accessibility falls into the hands of back- and front-end developers. But just as important is the ongoing maintenance of content within the CMS - the headings and images and alt tags and simple verbiage used to communicate your brand's message: a message that deserves to be seen and heard by everyone.
In this talk, we will dive into what we can do as editors to help fuel more accessible websites, separating the code from the content and making clear the responsibilities we all have in making sure the web is a better place for everyone.
"The Accessible Editor" by Corey Vilhauer, from DrupalCon 2018 in Nashville, ...Blend Interactive
Your website's not just designed for your audiences: it's designed for everyone. Which means it needs to be accessible to everyone.
Often, accessibility falls into the hands of back- and front-end developers. But just as important is the ongoing maintenance of content within the CMS - the headings and images and alt tags and simple verbiage used to communicate your brand's message: a message that deserves to be seen and heard by everyone.
In this talk, we will dive into what we can do as editors to help fuel more accessible websites, separating the code from the content and making clear the responsibilities we all have in making sure the web is a better place for everyone.
"Click to Continue" by Sam Otis, from Content+Design Meetup, Oct. 4, 2017Blend Interactive
Graphical interfaces help make powerful technology intuitive and accessible. They give us super powers. Join Sam Otis, Lead Designer at Blend Interactive, as the Sioux Falls Content + Design Group joins up with Sioux Falls Design Week for a fun look at how GUIs (Graphical User Interfaces) have developed, what makes an interface good today, and what challenges the future holds.
"Never Knowing Enough: dealing with the self doubt that hinders your success....Blend Interactive
From Karla Santi's presentation, ""Never Knowing Enough: dealing with the self doubt that hinders your success," given at the Sioux Falls Crossroads Summit 2017 in Sioux Falls, SD.
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
From Corey Vilhauer's workshop "Making things real: Content strategy for realistic content management" at Confab Intensive 2017 in Denver, Colorado.
Everyone has a plan. Until reality sets in.
You've seen it all before. A marketing team that's created unreasonable expectations. A designer who's looking to break barriers—without regard to the content model. The myth of personalization. The dangers of the completely customizable website.
And now it's your job to bridge the gap between dreams and usable web programming. How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations?
It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
From Confab Central 2017 in Minneapolis, Minnesota - June 8, 2017
Everyone has a plan. Until reality sets in.
You've done the interviews, and you’ve rallied the team, and now you have a dream. Here’s the thing: Your dream isn’t going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn’t been paired with the content management robots that will eventually serve and store your future website.
How do we prepare our dreams so they can function within the cold world of web programming? How do we help teams understand the reality of content management, and set expectations accordingly? How do we balance the rigidity of a content model with the creative flow of a marketing team? More than anything, how do we get everyone on the same page—from ideation to CMS help text?
It's called “reification,” and it's the act of making something real. We’re not talking code. We’re not talking CMS selection. We’re simply talking about helping those we work with understand the content management landscape through a common language and practical questions. Let’s take the best case scenario and get it closer to a real life scenario. Let's make things real.
In this session, you’ll learn how to:
* More effectively plan content projects for both the editors and the CMS.
* Balance the complexity of a content model with the talents and efficiencies of the editorial team.
* Account for structural needs while still maintaining discussion of messaging and overall branding.
* Better communicate how content models affect the final usability of the CMS.
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...Blend Interactive
Writing for the web is messy and complicated. As web content managers, we must weigh user needs against stakeholder demands, tight timelines, budget constraints, and more. We’re often thrown into projects that are already underway or lack a clear strategy. Our work is constrained by organizational pressures.
In this workshop, we’ll talk about aligning content with project goals, creating a strategy that puts users first, and building products that can maintain momentum and success, even after we’re gone.
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Blend Interactive
We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like?
Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web!
Join us and learn to:
Translate strategic business objectives into measurable content goals
Find the right metrics for the right goals (and how to avoid misleading metrics
Measure and adapt your content strategy
Effectively present analytics data to engage content stakeholders and inform their work on the web
Configure Google Analytics to support your measurement plan
Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.
“How Silos Learn: Working in the Idea Factory” by Amanda Costello - Now What?...Blend Interactive
Taking up the cry against organizational silos can bring both empathy and cringing. Of course, silos are awful and keep us from doing our best work, but when you’re in the middle of a silo – and maybe that silo is inside ANOTHER silo – well, what’s a website manager to do?
Based on her career among higher education’s ivory-tower silos, Amanda Costello brings together lessons from architecture and the Midwestern landscape to examine not only how to understand our silos, but to teach them a thing or two as well.
In 2017, “adaptive content” has become a buzzword. To some, it’s a complex, long-term initiative to structure content for flexible reuse and dynamic targeting. To others, it’s a way to ensure that everyone, everywhere, sees exactly what they want—like magic! In this talk, Karen shares her perspective (and reservations) on how adaptive content is being used today. She’ll discuss how adaptive content supports targeting content to device type—and why that’s rarely necessary. She’ll also describe ways that adaptive content can support tailoring content according to context—and ways that can go wrong. You’ll walk away with a better understanding of when adaptive content is necessary and how to get the most value from it.
"Empathy Behind the Algorithms" by Chris Corak - Now What? Conference 2017Blend Interactive
Search engine algorithms are always changing, it can feel impossible to keep up. But the goal behind every Google search result has always stayed the same—to give people exactly what they want and need. If that’s Google’s #1 goal, then why would we cater to search engines instead of working harder to make our audience happy? Great SEO that results in better visibility and higher conversions always maps back to the people behind the keywords. In this talk, Chris will show you practical SEO techniques and approaches you can use to make sure your content is helpful, relevant, and findable, too.
“The Beauty of Brevity” by Ravi Jain - Now What? Conference 2017Blend Interactive
The temptation with video content is to do too much: too many stories, too many voices, too many seconds! Parsing a bigger message into smaller bites offers a flexibility to align with an integrated marketing strategy. But it’s not about speeding things up or cutting things out.
Utilizing short form content effectively takes foresight, contingency planning and conceptual agility. In this session, Ravi Jain will walk through the creative process of harnessing the potential of short- form aggregate storytelling.
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017Blend Interactive
The content management implementation failure rate is higher than it should be, and projects seem to fail for the same cluster of reasons: unrealistic requirements, expectations, human factors, etc. In this session, Deane will discuss the major reasons for project failure learned through almost two decades of implementation experience, and discuss strategies and policies to put in place at each stage of the project to prevent them.
Not Perfect, "Always Better: A Story of Inclusion" by Derek Featherstone - No...Blend Interactive
Jake walked out of the conference room after meeting with Claire (VP of Engineering) and Sanjay (Design Director). He almost felt their glare burning a hole through his shirt. Jake had just sat through a hour-long meeting reviewing the user feedback from last year’s site launch. There had been reports of some accessibility issues for some time, but they’d been mostly ignored. The picture wasn’t getting any better: they were missing out on a lot of potential revenue by being hostile to people with disabilities.
Jake pulled out his phone and sent a message to his team in Slack. “We’ve got some work to do”
What was his next move? How did he begin the work and start to prioritize what needed to be done? How did he change the team’s process to include accessibility in EVERY post launch plan? Check in with Derek to find out what Jake and his team did next; you’ll learn what you need to do after a site launch to ensure your site is both accessible and easy to use by people with disabilities… and stays that way.
Content Design for Mobile Devices - Now What? Conference 2017Blend Interactive
We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there.
"Making Things Real: Taking content strategy from abstract to functional" - M...Blend Interactive
From MinneWebCon 2017 in Minneapolis, Minnesota - May 1, 2017
Everyone has a plan. Until reality sets in.
You've done the interviews, and you've rallied the team, and now you have a dream. Here's the thing: Your dream isn't going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn't been paired with the content management robots that will eventually serve and store your future website.
How do we prepare our dreams so they can function within the cold world of web programming? How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations?
It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.
“Writing for Your Audience — The Message, the Words, the Plan” – Business Sen...Blend Interactive
Every word has an audience. And every audience has a message. Tying those three things together, however, is what takes the act of writing into something more strategic. This talk will touch on determining audiences and message, and then dive into some basics on how to write and plan effective web content that is both on point and on time.
Take idiomatic C# and apply a few favorite patterns and concepts from functional languages like F# to make something hopefully more expressive, more elegant, and less bug-prone.
A talk by Bob Davidson for South Dakota Code Camp 2016.
"The Self-Directed Strategist: Building a Practice and Managing Organizationa...Blend Interactive
There are two big parts to content strategy: the people, and the process. But there's a third one that presents some of the industry's biggest struggles: managing the space between people and process—especially in an organization that is new to content strategy. In this talk, we will discuss managing expectations, projects, and people—within small teams, among changing organizations, and with new clients.
Next Level Collaboration: The Future of Content and Design by Rebekah Cancino...Blend Interactive
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration. For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable inspiration you can use to unite your team and workflow, too.
This talk will show you:
* What it takes to make effective collaboration possible
* How you can play a key role in creating the cross-discipline teams of tomorrow
* Practical tips you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
From the 2016 Now What? Conference: www.nowwhatconference.com
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
29. “95% of the information on the web is
written language. It is only logical to say
that a web designer should get good
training in the main discipline of shaping
written information, in other words:
Typography.” - Oliver Reichenstein
30. basic design principles
● less is more
○ simple is hard
● typography matters
● typography vs. typeface
31. basic design principles
● color palette
○ Adobe Kuler
○ set styles across site
● white space
● grid systems