Does your organization need a high-visibility website but can’t develop one due to low-budget constraints? Do you need to update your website with more modern graphics and features?The IABC East Texas chapter meeting on Wednesday, March 21, Digital Specialist Whitley Crawford will share how you can create a well-designed and informative website to effectively promote your business or your organization without breaking the bank. Crawford recently demonstrated how one can develop a great website on a shoestring budget when she designed the IABC East Texas website (www.iabceasttexas.com). Crawford serves as vice president of Membership and Communications for the IABC East Texas chapter and is a member of the chapter’s Outreach Committee.

1. Website
On A
Shoestring
Budget

2. Website Basics
● Basic Tools and Actions
● Functionality and Design
● Content
● Upkeep

3. Basic Tools
Self-Service
Sites
Artificial
Intelligence
Basic Web
Tools

4. BasicTools● Wix, Weebly, Wordpress, Squarespace
● Artificial Intelligence
■ Easy Set-up
■ Questions -Auto Set-up
● Basic Tools
○ Menu and Pages
○ Duplicate (Copy)
○ Delete
○ Animate (action)
○ Filters (edit photo/video)
○ Link (Hyperlink)
○ Interaction (click to call, click to email)

5. Functionality and Design
Business
Persona
Simplicity User Friendly

6. Functionality and Design
● Business Persona
○ Put your business in a website form
● Branding Your Site
○ Logo
○ Company Colors
https://www.marketingprofs.com/chirp/2017/32824/an-inside-look-at-the-habits-of-millennial-shoppers-infographic

7. Functionality and Design cont.
● Keep It Simple
○ Less is more
○ Simplistic style
○ Modern Design
○ Bulleted text with Matching Buttons
● Interactive
○ Call To Action
● Buttons
Learn More Click Here

8. Functionality and Design cont.
● Don’t Overwhelm Your Viewer
○ Text in blocks and bullets
○ One focal point at a time
● Basic Menu
○ Easy to understand
○ Easy to find
○ Should not have dense pages
○ Connect to Anchor Points

9. 7 Seconds
Continuous
Design
Tell Your Story
Content

10. ● Continuous Seamless Design
○ One Page Scroll
● Seamless interlaced Information
○ Article
○ Transitions
● Responsive Design
○ Mobile
○ Tablet
○ Desktop
Content
“83%
https://www.sweor.com/responsivewebdesign
of mobile users say
that a seamless
experience across all
devices is very
important”

11. Content cont.
● 4 Seconds for Everything to Load
○ Compress Your Photos
○ Text Layout
○ Anchor Points
● Bright Pictures, Vivid Colors and Video, Video, Video
○ Visually Appealing
○ No Sound
○ High Resolution Videos
- Cell phone Video
○ Small Amounts of Movement

12. Content cont.
● Who are you?
○ What is your company
○ Who works at the company
○ Where are you
● What do you do?
○ What service do you offer?
○ How much?
○ How do I get your service?
● Why did you start?
○ Have a cause
○ Share your story
45%
Social Causes
45%
Environmentally Friendly

13. Site Upkeep
Industry Changes
and Requirements
Time and
Energy
Site Alternatives

14. SiteUpkeep● Industry Changes and Requirements
○ Keep Up to Date with Industry Changes
○ Small Changes the Effect Everyday Websites
● Time and Energy
○ Daily Updates
○ Seamless Integration
● Experience Needed
○ Play with Self Service
○ Involve All Departments
● Site Alternatives
○ Marketing Agency