This document discusses how businesses can use social networking as part of a Web 2.0 strategy. It defines Web 2.0 as facilitating interactive information sharing and collaboration online. For businesses, this means participating in online discussions about the company and products sensitively. The document provides examples of social media platforms like Facebook, Twitter, LinkedIn and Slideshare and how businesses can create a presence and engage customers on each. It cautions that quality engagement is more important than just growing numbers of connections.