Web 2.0 refers to interactive websites that allow users to interact with and modify content. Examples described include Flickr, which allows photo sharing; Wikipedia, which allows collaborative editing of pages; Twitter, which allows sharing of short messages; Facebook, which allows profile creation and sharing of updates, photos and videos; and YouTube, which allows sharing of videos. These sites impact both media audiences by providing new content and ways to connect, and media producers by offering additional platforms to reach audiences.

1. WEB 2.0 RESEARCH

2. What is web 2.0?
 Web 2.0 is a term which refers to web
applications that facilitate interactive
information sharing and is a user-centered
design. It allows other users to interact with
each other and to change website content to
their choice and it contrasts with noninteractive
website where users have no control over the
content shown, and they are viewing the
media instead of manipulating it.

3. Flikr
Flickr is an image hosting and video hosting website which was
created within 2004. It is a popular website for users to post
personal photos, and is used mostly by bloggers as a host
images which they embed on their blog.
The Verge reported that is had 87 million registered members in
2013.
It is a Web 2.0 application as it allows users to upload their own
personal photos of choice and upload them onto the website for
other users to see.
It impacts media audiences as it allows them to see personal
photos of individuals and they are able to filter content of the
type of photos they want to see by various other users.
It allows producers to see other peoples work and enables job
opportunities or recognition from bigger business as the website
is easily accessible by all media producers.

4. Wiki
Wikipedia is a website which allows people to modify collaboratively of
it’s content and structure directly from the web browser. It allows users
to create pages on content of their choice and edit already existing
pages, the website normally presents ‘factual’ finding and are normally
not concerned with opinions.
It is a Web 2.0 application as it allows users to create their own page
following the criteria which is set out by Wikipedia for example the
layout cannot be altered but the content and text within can be. This
can be done by anyone and other users can find this information.
It impacts on media audiences as it allows them to find out information
within a quick and easy format, throughout my own experience wiki is
always the first website when searching for people or other things.
Although as it is user based it is not always reliable for the audience.
It has an impact on media producers as it means that audiences are
more likely going to go to wiki for answers rather than other platforms
or websites. But it does also mean that they can provide more trusted
websites for users to look as Wiki cannot be trusted.

5. Twitter
Twitter is an online social media network service which enables
user to send and read short 140 character messages. It allows
users to post and read tweets, pictures, they can also post
photos, video of their own and from other platforms and they
can also send direct messages to each other.
This is a Web 2.0 application as it allows user to follow and be
followed who they want and allows them to post videos, photos
and tweets of their choice which other users can see.
It impacts media audiences as it allows them to have access to
information, news and updates through a social platform. It
allows it to be more age appropriate for the audiences on
Twitter.
It impacts media producers through them having more platforms
to reach audiences through and present this media to various
audiences.

6. Facebook
Facebook is an online social networking service, which
allows users to create a profile, add other users,
exchange messages, post status updates and photos
and videos.
It is a Web 2.0 application as it allows users to create
their own profile and post personal content of their
choice. They are able to modify who see’s what they
post and what they see of posts.
It impacts media audiences as it allows them to connect
with people across the world and allows them to have
access to various other media through one platform
which is also a social platform.
It impacts media producers as they are able to post
content which users of the website can see. It allows
them reach a certain type of audience as well as a
bigger market of people.

7. Kaneva.com
Kaneva is a company which is a 3D virtual world that
supports 2D web browsing, social networking and
shared media. You can create your own virtual world
such as buildings etc. and you can create your own
virtual character where you can chat and speak to
friends.
It is a Web 2.0 application as it allows users to create
their own characters choose their looks, it allows them
build their own house, choose their friends and other
virtual things.
It impacts media audiences as it allows them to
communicate with other audiences of media which have
the same interest through the game as them.
It impact media producers as creates competition on
Sims like games and this means that better content can
be created by media producers. It also means that

8. Kickstarter.com
Kickstarter is a global crowd funding platform which is
focused on creativity. This is a website that allows
people to post for support to start a film or journalism
and allows other users to donate money to the cause.
It is a Web 2.0 application as it allows users to choose
what sort of funding they advertise and for what reason
they also set the amount they want to raise. It also
allows for users to choose who they back.
It affect media audiences by allowing them to have
control over their type of funding method and allows
them to set a time and mount they want to be raised.
It affects media producers as it allows them to gain
funding through another way, for example for smaller
independent film companies this presents them with an
opportunity to receive funding.

9. Instagram
Instagram is a social media platform that allows users to
share photos and videos. It allows them to follow other
users and be followed by users as well.
This is a Web 2.0 application as it allows users to have
control over what sort of pictures and videos they post
as well as the sort of content they are able to see.
It affects media audiences as it allows them to connect
with business and companies in an easier way as well
as friends and family and they are able to have a choice
over who they want to follow.
It impacts media producers as they can use this as a
platform in which they can direct their products to certain
audiences and it is another platform in which they can
advertise their products.

10. YouTube
YouTube is a video-sharing website that allows
people to post any video of their choice and allows
audience to watch video’s of their choice as well.
It is a Web 2.0 application as people can post any
video of their choice and they can also modify who
see’s it as well as who they follow.
It impacts media audiences as it allows them to
access to more content than ever before from bigger
business to independent film makers or content
makers. They are able to choose content they want
to watch.
It impacts media producers as it allows them to post
content for their product for example teaser trailers
and trailers can be posted and it can reach mass
audiences.