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5 SIMPLE RULES OF SMART INVESTING 
@getwealthsimple 
@mkatchen
Wealthsimple is Canada’s fastest growing online 
investment manager. We make smart investing 
easy, low-cost, and transparent.
“Focus on what you can control and think long term.” 
- Burton Malkiel, author
Rule #1: Start early
Albert Einstein called compounding "mankind's greatest 
discovery” 
3 friends (ages 30, 35, 40) start investing 
$5,000 per year until they are 65. By that 
time, they will have invested: 
$125,000 
$150,000 
$175,000 
40 35 30
10 years can add $0.5MM+ to your long term savings 
$935,511 
$399,772 
30 
Impact of start date on wealth* 
35 65 
Age 
40 
$616,729 
*Assumes $5,000 annual contribution, 8% annual returns.
Rule #2: Keep costs low
Canadians pay the highest investment fees of any developed 
country in the world 
Average equity mutual fund fees by country (%) 
2.42 
0.82 
Canada 
USA 
China 
India 
Italy 
Belgium 
Spain 
Norway 
Korea 
France 
Thailand 
Taiwan 
Singapore 
UK 
New Zealand 
Japan 
Germany 
Denmark 
South Africa 
Sweden 
Netherlands 
Switzerland 
Australia 
*Morningstar Global Fund Investor Experience Report, 2013
Would you pay $300K for financial advice? 
$800,594 
$509,858 
1.6% in additional fees can destroy 36% of 
0 
your long-term wealth 
15 30 
Years 
Growth at 2.42% fees Growth at 0.8% fees 
* Average Canadian equity mutual fund charges 2.42% vs USA average fee of 0.8% 
** Assumes $100,000 initial deposit, 8% annual returns
Rule #3: Diversify
Harry Markowitz won a Nobel Prize for discovering that 
diversification reduces risk without hurting returns 
Asset classes don’t always move in the same direction 
Source: Morningstar, annual performance by asset class
Here’s how it works 
Impact of diversification on risk and return 
2 assets 6 assets 10 assets 
2.26% returns 5.49% returns 9.72% returns 
13.3% risk 8.49% risk 10.17% risk 
0.17 return/risk 0.65 return/risk 0.96 return/risk 
Source: Bloomberg as of 3/31/14, 10 years from January 2004 - February 2014
Rule #4: Drown out the noise
Know your risk profile 
Risk survey Risk discussion 
• Online survey 
• Ability & willingness 
to take risk 
• Meet with an 
investment advisor 
• Investment goals
Have the discipline to stick to your plan 
In 2009, $150B flowed out of equity funds 
even as markets came roaring back 
2002 2008 2013 
Equity fund flows Market returns 
Notes: Cash flows represent net cash moving in or out of stock funds. Market returns are based on the S&P/TSX Composite Index. 
Sources: Morningstar for cash-flow data; Thomson Reuters Datastream for market returns.
Rule #5: Don’t pick stocks
Over 80% of professional stock pickers fail to beat the market 
Percent of funds that under perform 
CN Equity 
US Equity 
Int’l Equity 
CN Bonds 
72 
81 
86 
98 
0 50 100 
Source: Vanguard calculations using data from Morningstar. Fund classifications and 
benchmarks provided by Morningstar.
Personal anecdote: winning a stock picking contest at age 12…
… my winning pick lost 95% of its value between 1999 - 2001 
MGI Software closing stock price 
Contest close 
12/06/1999 
Acquisition 
12/04/2001 
$24.40 
$1.18 
Source: CBC acquisition announcement, Canada Trust Investment Challenge contest details
HOW WE DO IT
We assess your risk profile and investment goals to help you 
create and stick to a long-term investment plan 
Risk survey Suitability call 
• Online survey 
• Ability & willingness 
to take risk 
• Phone call with your 
Wealth Concierge 
• Investment goals
We build you a fully-diversified portfolio across 8-10 asset 
classes, customized for your risk tolerance
We monitor your portfolio every day and automatically 
rebalance it to keep you on track 
Expected return 
Your asset allocation will drift from its 
target as markets move 
Risk
We automatically optimize your portfolio for tax efficiency on a 
daily basis 
$25 “harvestable” tax-loss 
benefit per share. 
Tax-loss harvesting example* 
$75 
$100 
Aug Sept Oct 
* Illustrative example
Transparent and intuitive reporting via web and mobile
We charge a lot less than everyone else
Michael Katchen, Founder & CEO 
• Head of Ancestry.ca, VP at 1000memories 
• McKinsey & Co. financial services practice 
• Named one of the “500 people that will 
define the next 12 months” by Askmen 
Brett Huneycutt, COO 
• Co-founder, 1000memories 
• Director of Product, Ancestry.com and Stripe 
• McKinsey & Co., financial services 
• Rhodes Scholar 
Dave Nugent, PM & CCO 
• Investment Advisor, RBC Dominion 
Securities with shared $300MM book 
• Canadian Investment Manager (CIM) 
• President of Student Council, Huron 
Peter Graham, Engineer 
• Engineering, 1000memories and 
Ancestry.com 
• Computer Science at Colby College 
• Mobile intern at AOI Pro in Tokyo 
Rudy Adler, Product Design 
• Co-founder, 1000memories 
• Wieden+Kennedy creative 
• Launched award winning campaigns for 
Apple, Levi’s, Focus Features 
Kate Murphy, Engineer 
• Hacker School and HackLab.TO 
• Ladies Learning Code 
• Engineer at Virgin mobile, Konrad Group 
Alex Rascanu, Marketing 
• Director or Marketing, Conversion Media 
and Powered by Search 
• Founder, Marketers without Borders and 
Marketers Unbound 
Kayla Wilson, Associate Wealth Concierge 
• Sales assistant at Raymond James 
• Business Marketing at George Brown 
• Canadian Securities Course Candidate 
Our team
Our advisors 
Joseph Canavan, Executive Chairman 
• Former CEO, Assante Wealth Management 
• Founder, Synergy and GT Global 
• “Person of Influence of the Decade” at the 
Canadian Investment Awards 2004 
Prof. Eric Kirzner, Investment Committee 
Roger Martin 
• Former Dean, Rotman Business School 
• Former co-head of Monitor Company 
• Placed 3rd on the list of most influential 
global business thinkers in 2013 
Brent Belzberg 
• Managing Partner, Torquest 
• Founder, Harrowston (acquired in 2001) 
• Director, CIBC and Mount Sinai 
David Ossip 
• CEO, Ceridian HCM 
• Founder of Dayforce and Workbrain 
• Ernst and Young Entrepreneur of the Year 
Award, Top 40 under 40 in 2004 
Dan Debow 
• SVP at Salesforce.com 
• Co-Founder, Rypple (acquired in 2012) 
• Founding team, Workbrain 
Christian Lassonde 
• Managing Partner, Impression Ventures 
• Managing Director, Next36 Ventures 
• Founder, Millions of Us, Virtual Greats 
Andrew D’Souza 
• President, Bionym 
• Former COO, Top Hat, Top Prospect 
• McKinsey & Company 
• John H. Watson Chair in Value Investing at 
the Rotman School of Business 
• Author of 13 books on investment finance 
• Founder of the Easy Chair Portfolio
Disclosures 
Wealthsimple Financial Inc. is registered as a Portfolio Manager in Ontario and British 
Columbia. Securities in your account are protected up to $1,000,000 CDN. See 
www.cipf.ca for more details. 
! 
Past performance is no guarantee of future results. Any historical returns, expected 
returns, or probability projections may not reflect actual future performance. All securities 
involve risk and may result in loss. We do not provide financial planning services to 
individual investors. Read our Full Disclosure at wealthsimple.com/legal/.disclosure. 
! 
Copyright 2014 Wealthsimple Financial Inc.

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Wealthsimple Lunch & Learn @ OneEleven - 20141104

  • 1. 5 SIMPLE RULES OF SMART INVESTING @getwealthsimple @mkatchen
  • 2. Wealthsimple is Canada’s fastest growing online investment manager. We make smart investing easy, low-cost, and transparent.
  • 3. “Focus on what you can control and think long term.” - Burton Malkiel, author
  • 5. Albert Einstein called compounding "mankind's greatest discovery” 3 friends (ages 30, 35, 40) start investing $5,000 per year until they are 65. By that time, they will have invested: $125,000 $150,000 $175,000 40 35 30
  • 6. 10 years can add $0.5MM+ to your long term savings $935,511 $399,772 30 Impact of start date on wealth* 35 65 Age 40 $616,729 *Assumes $5,000 annual contribution, 8% annual returns.
  • 7. Rule #2: Keep costs low
  • 8. Canadians pay the highest investment fees of any developed country in the world Average equity mutual fund fees by country (%) 2.42 0.82 Canada USA China India Italy Belgium Spain Norway Korea France Thailand Taiwan Singapore UK New Zealand Japan Germany Denmark South Africa Sweden Netherlands Switzerland Australia *Morningstar Global Fund Investor Experience Report, 2013
  • 9. Would you pay $300K for financial advice? $800,594 $509,858 1.6% in additional fees can destroy 36% of 0 your long-term wealth 15 30 Years Growth at 2.42% fees Growth at 0.8% fees * Average Canadian equity mutual fund charges 2.42% vs USA average fee of 0.8% ** Assumes $100,000 initial deposit, 8% annual returns
  • 11. Harry Markowitz won a Nobel Prize for discovering that diversification reduces risk without hurting returns Asset classes don’t always move in the same direction Source: Morningstar, annual performance by asset class
  • 12. Here’s how it works Impact of diversification on risk and return 2 assets 6 assets 10 assets 2.26% returns 5.49% returns 9.72% returns 13.3% risk 8.49% risk 10.17% risk 0.17 return/risk 0.65 return/risk 0.96 return/risk Source: Bloomberg as of 3/31/14, 10 years from January 2004 - February 2014
  • 13. Rule #4: Drown out the noise
  • 14. Know your risk profile Risk survey Risk discussion • Online survey • Ability & willingness to take risk • Meet with an investment advisor • Investment goals
  • 15. Have the discipline to stick to your plan In 2009, $150B flowed out of equity funds even as markets came roaring back 2002 2008 2013 Equity fund flows Market returns Notes: Cash flows represent net cash moving in or out of stock funds. Market returns are based on the S&P/TSX Composite Index. Sources: Morningstar for cash-flow data; Thomson Reuters Datastream for market returns.
  • 16. Rule #5: Don’t pick stocks
  • 17. Over 80% of professional stock pickers fail to beat the market Percent of funds that under perform CN Equity US Equity Int’l Equity CN Bonds 72 81 86 98 0 50 100 Source: Vanguard calculations using data from Morningstar. Fund classifications and benchmarks provided by Morningstar.
  • 18. Personal anecdote: winning a stock picking contest at age 12…
  • 19. … my winning pick lost 95% of its value between 1999 - 2001 MGI Software closing stock price Contest close 12/06/1999 Acquisition 12/04/2001 $24.40 $1.18 Source: CBC acquisition announcement, Canada Trust Investment Challenge contest details
  • 20. HOW WE DO IT
  • 21.
  • 22. We assess your risk profile and investment goals to help you create and stick to a long-term investment plan Risk survey Suitability call • Online survey • Ability & willingness to take risk • Phone call with your Wealth Concierge • Investment goals
  • 23. We build you a fully-diversified portfolio across 8-10 asset classes, customized for your risk tolerance
  • 24. We monitor your portfolio every day and automatically rebalance it to keep you on track Expected return Your asset allocation will drift from its target as markets move Risk
  • 25. We automatically optimize your portfolio for tax efficiency on a daily basis $25 “harvestable” tax-loss benefit per share. Tax-loss harvesting example* $75 $100 Aug Sept Oct * Illustrative example
  • 26. Transparent and intuitive reporting via web and mobile
  • 27. We charge a lot less than everyone else
  • 28. Michael Katchen, Founder & CEO • Head of Ancestry.ca, VP at 1000memories • McKinsey & Co. financial services practice • Named one of the “500 people that will define the next 12 months” by Askmen Brett Huneycutt, COO • Co-founder, 1000memories • Director of Product, Ancestry.com and Stripe • McKinsey & Co., financial services • Rhodes Scholar Dave Nugent, PM & CCO • Investment Advisor, RBC Dominion Securities with shared $300MM book • Canadian Investment Manager (CIM) • President of Student Council, Huron Peter Graham, Engineer • Engineering, 1000memories and Ancestry.com • Computer Science at Colby College • Mobile intern at AOI Pro in Tokyo Rudy Adler, Product Design • Co-founder, 1000memories • Wieden+Kennedy creative • Launched award winning campaigns for Apple, Levi’s, Focus Features Kate Murphy, Engineer • Hacker School and HackLab.TO • Ladies Learning Code • Engineer at Virgin mobile, Konrad Group Alex Rascanu, Marketing • Director or Marketing, Conversion Media and Powered by Search • Founder, Marketers without Borders and Marketers Unbound Kayla Wilson, Associate Wealth Concierge • Sales assistant at Raymond James • Business Marketing at George Brown • Canadian Securities Course Candidate Our team
  • 29. Our advisors Joseph Canavan, Executive Chairman • Former CEO, Assante Wealth Management • Founder, Synergy and GT Global • “Person of Influence of the Decade” at the Canadian Investment Awards 2004 Prof. Eric Kirzner, Investment Committee Roger Martin • Former Dean, Rotman Business School • Former co-head of Monitor Company • Placed 3rd on the list of most influential global business thinkers in 2013 Brent Belzberg • Managing Partner, Torquest • Founder, Harrowston (acquired in 2001) • Director, CIBC and Mount Sinai David Ossip • CEO, Ceridian HCM • Founder of Dayforce and Workbrain • Ernst and Young Entrepreneur of the Year Award, Top 40 under 40 in 2004 Dan Debow • SVP at Salesforce.com • Co-Founder, Rypple (acquired in 2012) • Founding team, Workbrain Christian Lassonde • Managing Partner, Impression Ventures • Managing Director, Next36 Ventures • Founder, Millions of Us, Virtual Greats Andrew D’Souza • President, Bionym • Former COO, Top Hat, Top Prospect • McKinsey & Company • John H. Watson Chair in Value Investing at the Rotman School of Business • Author of 13 books on investment finance • Founder of the Easy Chair Portfolio
  • 30. Disclosures Wealthsimple Financial Inc. is registered as a Portfolio Manager in Ontario and British Columbia. Securities in your account are protected up to $1,000,000 CDN. See www.cipf.ca for more details. ! Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities involve risk and may result in loss. We do not provide financial planning services to individual investors. Read our Full Disclosure at wealthsimple.com/legal/.disclosure. ! Copyright 2014 Wealthsimple Financial Inc.