The document provides tips and strategies for digital guerrilla marketing. It discusses what guerrilla marketing is and isn't, explaining that creative ads are not guerrilla marketing if the brand is obvious. Several examples of guerrilla marketing campaigns by companies like McDonald's, Amazon, North Face, and the US Military are described. The document then gives advice on setting up guerrilla marketing for a business and provides specific tactics like using free stock photos, price tracking competitors, targeting disappointed customers, answering questions on Quora, and using Quora ads.

1. Digital Guerrilla Marketing
Tips and Tricks

2. What Is Guerrilla Marketing?

3. What it’s not

4. What it’s not

5. What it’s not

6. Why viral and creative ads
are not guerrilla marketing?
1. It’s a disservice to these ads
2. It’s obvious that a brand paid for it
3. It’s conventional

7. Why creative ads aren’t
guerrilla?
4. What’s the name of the brand in this picture?

8. Why creative ads aren’t
guerrilla?
I also don’t remember, and I made this
presentation.

9. Guerrilla Marketing is about
tricking your audience

10. And the trick is?
1. Diverting attention from the straw to the hand
2. Getting a friend’s help
3. Both
4. The fact that we all have just watched a McDonalds ad

11. How do I know it’s an ad?
It could be a coincidence, just a location they were at, right?
Wrong.
1. What did they order? Just juice?
2. Why did the guys watching the trick remove the lid from his cup?
3. Why would he hold the cup like that?

12. How corporations use Guerrilla
Marketing?

13. Amazon
Employee
advocacy

14. Amazon
There used to be an endless supply of Amazon employees on
Twitter whose whole life seemed to be revolving about
working at Amazon sorting center and be happy about it. Very
poorly executed, for a company with that budget...

15. North Face
Defacing Wikipedia

16. North Face
What did they do?
Replaced landscape picture with similar pictures
featuring people in the North Face gear.
What did they do wrong?
Got caught because after publishing an article
about their ingenuity...

17. US Military
Emotional reunions

18. US Military
Join the military and:
1. Get a blonde cheerleader girlfriend
2. Propose to her at the game of your favorite
football team
3. Get cheered on by the crowd
4. Secure a hero status
10/10 American dream points!

19. How do I set up Guerrilla
Marketing for my business?

20. Where to start
1. know your audience
2. know their habits
3. just wait

21. Digital Guerrilla Marketing
Tactics

22. Free stock photos

23. Free stock photos
1. Research images and publications
relevant to your business
2. Take beautiful photos
a. remove branding
b. create several versions in different tones
3. Submit to websites like Unsplash and
Pexels
4. Track images and promote your product

24. Price tracking and price based
campaigns

25. Price tracking and price based
campaigns
1. Set up scraper to collect competitors’
prices
2. Run scraper on a daily/weekly basis
3. Match competitors prices with your prices
4. Run campaigns on better offers

26. Price tracking and price based
campaigns
1. Scraper
2. Excel
3. Fuzzy Lookup
Add-in
VS

27. Targeting disappointed
customers
1. Alerts triggered by mention of your
competitors’ brand combined with
negative words like $#!%, *%$@#&!, and
others
2. Alternativeto.net and similar websites

28. Quora
Answer questions that are:
1. new
2. popular
3. rank organically

29. Quora organic rankings
OR Google > digital signature site:quora.com

30. Quora ads

31. Answer wiki

32. Do you have any questions?
visit guerrillahub.com
or ask me directly

33. Dziękuję/Thank you!