This document outlines KSRTC's social media marketing objectives and strategy from 2014 to 2011. The objectives were to expand online reach, enhance reputation, create better customer relationships, and promote public transport. The strategy involved using platforms like Facebook, Twitter, YouTube, and forums for activities like wall posts, commenting, photo sharing, and answering queries. Metrics are provided showing follower counts and tweet statistics for Twitter.

1. 14/05/2010 – 26/07/2011

2. KSRTC SMM OBJECTIVES
• Expand Online Reach & Brand Awareness
• Enhance & Manage Online Reputation of KSRTC
• Create Better Customer Relationship with Commuters
• Robust Brand Monitoring
• Popularize Public Transport among Public (especially new
generation commuters)
• Digital PR
• Buzz Creation
• Engage Commuters
• Feedback Management
• Promote Offers
• Increase Traffic to KSRTC Website
• Increase Page Rankings Organically

3. SMM STRATEGY
SOCIAL MEDIA CHANNELS USED:
• Facebook
• Twitter
• YouTube
• Flickr
• Document Sharing Sites
• Social Bookmarking Sites
• Forums

4. Facebook - Activity
• Wall Posts
• Commenting
• Photo Sharing
• Video Sharing
• Q&A
• Publish Press Release
• Answer Queries

5. Facebook OPTIMIZATION
• Tagging
• Photo Sharing
• Twitter Tab
• KSRTC FBML Tab
• NOTES Tab
• YouTube Integration
• Q&A
• KSRTC iFrame

8. Twitter Metrics
• 1305 Followers
• 6 Following
• 751 Tweets
• 54 Retweets
• 48 Mentions
• 10 Listed

9. TweetCloud for KSRTC_Journeys
HashCloud for KSRTC_Journeys