We need to talk about Value
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Slides from a talk given by Nick de Voil to a meeting of IIBA UK's Belfast branch on 15 November 2018
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We need to talk about Value
- 1. We need to talk about Value Nick de Voil September 2018 @nickdevoil @ukiiba
- 3. Value Chain A manufacturing concept Value Chain: Michael Porter
- 5. Factors of Production Value = sum of inputs (“additive value”)
- 7. Value Stream Mapping: John Shook & Mike Rother
- 8. Application of Lean to software development: Mary & Tom Poppendieck et al
- 10. Proportional Value (aka VFM) Value = function / cost
- 12. Dyadic Value Relationship: • actor – actor • actor – product
- 15. Tony Woodall
- 16. Tony Woodall
- 17. Tony Woodall
- 18. ”The final question needed in order to come to grips with business purpose and business mission is: “What is value to the customer?” It may be the most important question. Yet it is the one least often asked. One reason is that managers are quite sure that they know the answer. Value is what they, in their business, define as quality. But this is almost always the wrong definition. The customer never buys a product. By definition the customer buys the satisfaction of a want. [S]he buys value.” Peter Drucker “Understanding What the Customer Buys,” The Daily Drucker, 2004
- 21. Jobs To Be Done: Tony Ulwick, Clay Christensen
- 26. Value Networks: Verna Allee
- 27. Value Maps: Simon Wardley
- 31. Tom Gilb
- 32. Thank you! Nick de Voil September 2018 @nickdevoil @ukiiba
Editor's Notes
- 1. Physical to Digital — Know that is more than our immediate, physical space. 2. Tangible to Intangible — Care equally or more for intangible assets like thoughts and ideas 3. Operator to Allocator — Become an allocator of resources. Put your time and money where it counts! 4. Commander to Co-creator — Don’t command; create with those in your company or group. Become a co-creator of solutions. 5. Customer to Contributors. — Customers are contributors to sustainable growth, creativity, and recurring value creation. Invest in your community. 6. Transaction to Subscription — Relationship-building leads to retention. You want them to keep coming back to you.