We Are All Weird
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A slide deck of summary of Seth Godin's book. Some pictures and links are added to make the content easier to understand. All material contained therein belongs to their respective owners. I do not claim ownership of any material in this document.
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We Are All Weird
- 1. We Are All WeirdA Book SummaryPresentation
- 2. DISCLAIMER • This is a summary of a book. Being condensed, it may only partially reflect the original intent and idea of the writer of the book. • To make this summaryeasier to understand,some outside material that is not part of the original book was added. • Rights to text, pictures, graphs, slide layout, slide design, slide graphics, etc contained herein, belong to their creators. I do not claim ownership of any of them. • For personal use only. Redistribution of this document in any form for commercial purposes may infringe copyright laws. • Best to use alongside original book.
- 3. Seth Godin Short Bio • Entrepreneur • Founder of Squidoo and Yoyodyne • Writer on Marketing • Author of 18 Books • The Dip • Linchpin • Purple Cow • Tribes • Founder of AltMBA • Founder of The Marketing Seminar • Marketing Hall of Fame 2018 Inductee
- 4. Mass What Marketers WantA B Normal What Marketers Create C Weird Edge of Normal D Rich When you can make the choice Content Structure of the Report E Tribes Weird People Flock Together
- 6. Douglas Fairbanks, American Actor, selling the idea of buying war bonds to the crowd in New York, ca. 1918. - Wikimedia Added material, not partof original book.
- 7. Marketing to mass is efficient and productive.
- 9. Normal Distribution Curve Added material, not partof original book.
- 11. Example of Normal Beverages that dominate the Indonesian bottled drinkmarket 70% of bottled drink market in Indonesia consists of mineral water and tea. Added material, not partof original book.
- 12. Creating a “new normal” How Coca-cola attempted to create another common drink Added material, not partof original book.Click on pictureto play YouTube video in your browser.
- 13. Defending the Normal How Sosro defends itsmarket Added material, not partof original book.Click on pictureto play YouTube video in your browser.
- 14. To market a product to the mass, market it to the normal, or make the product a norm.
- 16. Weird (Mass Outside of Normal) Weird (Mass Outside of Normal)
- 17. Which Brand? The most common brand for sportsshoes. Added material, not partof original book.
- 18. Which Brand? The following brands are better recommended for wide-footed, or the weird of the runner population. Under Armour Brooks Hoka One One Saucony New Balance Added material, not partof original book.
- 19. Talking to the Weird Apple’s 1984 Super Bowl TV ad to introduce the Macintosh Added material, not partof original book.Click on pictureto play YouTube video in your browser.
- 21. Weird is the new normal.
- 22. Rich When you can make the choice
- 23. Local Coffee Shops in Rawamangun When you have a choice, you are rich.Offer options to the weird, and you have a new market. De Facto Upnormal Locale Sanderson Backyard Hoi Added material, not partof original book.
- 24. To market a product to the mass, market it to the weird.
- 25. Tribes Weird People Flock Together
- 26. The Tribe of the Weirds How to create new market from the weirds. • To be considered by marketers, the weird must have a voice • To create an impactful voice, the weird form Tribes • Marketers should listen to the Tribes to market to the weird
- 27. How Tribes Are Formed One voice gives birth to a movement. Invent Impart Ideas Interact with Others Involve Others Added material, not partof original book.
- 28. In a Nutshell The Mass The Normal The Weird The Weird The Normal Tribes = + > The Weird = Added material, not partof original book.