Introduction to Fun to Sell - Easy to Buy

1. Fun to Sell – Easy to Buy
The 4 P’s Guide to Marketing Your Home

2. What’s the Problem?
• The real estate market
has been turned upside
down.

3. It was the big recession, right?
•Yes and No.

4. It was the big recession, right?
•Yes and No.
The recession and the collapse of the
housing bubble went hand in hand. That
is only part of the story, but it resulted
in…

5. It was the big recession, right?
•Yes and No.
 The recession and the collapse of the housing bubble
went hand in hand. That is only part of the story, but it
resulted in…Fewer buyers
Less mobility – Underwater mortgages.
If you can’t sell your house you can’t buy
another.

6. It was the big recession, right?
•Yes and No.
 The recession and the collapse of the housing bubble
went hand in hand. That is only part of the story, but it
resulted in…Fewer buyers
 Less mobility – Underwater mortgages. If you can’t sell your house you
can’t buy another.
Tougher loan qualifications – no more
“liar loans” and less 100% financing.

7. It was the big recession, right?
•Yes and No.
 The recession and the collapse of the housing bubble
went hand in hand. That is only part of the story, but it
resulted in…Fewer buyers
 Less mobility – Underwater mortgages. If you can’t sell your house you
can’t buy another.
 Tougher loan qualifications – no more “liar loans” and less 100%
financing.
Qualified buyers now all expect every
home to be a bargain

8. There’s more!?
•Lots…

9. There’s more!?
• Lots…
Technology…The normal course of
technology is to improve efficiency and
then to improve effectiveness. The
marketing of residential real estate is
now at that crossroads.

10. There’s more!?
• Lots…
 Technology…The normal course of technology is to improve efficiency and then to
improve effectiveness. The marketing of residential real estate is now at that
crossroads.
Regulations…both market forces and
regulatory scrutiny have forced more
openness and flexibility in the pricing of
real estate services.

11. This is Good News, Right?
• Yes and No.

12. This is Good News, Right?
• Yes and No.
No, because the old techniques for
marketing a home are less effective and
even highly experienced agents may not
have the skills necessary in the new
environment.

13. This is Good News, Right?
• Yes and No.
 No, because the old techniques for marketing a home are less
effective and even experienced agents may not have the skills
to compete in the new environment.
Yes, because by being a little bit ahead of
the curve, you, or you and your agent, will
have a tremendous advantage competing
for the buyers that are out there.

14. Fun to Sell Easy to Buy
•Is meant for the seller…

15. Fun to Sell Easy to Buy
• Is meant for the seller…
Who wants an understanding and more
control of the home marketing process.

16. Fun to Sell Easy to Buy
• Is meant for the seller…
 Who wants an understanding and more control of the home
marketing process.
Wants to maximize the net proceeds of
the sale.

17. Fun to Sell Easy to Buy
• Is meant for the seller…
 Who wants an understanding and more control of the home
marketing process.
 Wants to maximize the net proceeds of the sale.
Wants to minimize the dangers of losing a
buyer moving from contract to closing.

18. Fun to Sell Easy to Buy
• Is meant for the seller…
 Who wants an understanding and more control of the home
marketing process.
 Wants to maximize the net proceeds of the sale.
 Wants to minimize the dangers of losing a buyer moving
from contract to closing.
Who wants to get the most from the fees
paid to agents.

19. Fun to Sell - Easy to Buy
•Is based on marketing
principles…

20. Fun to Sell - Easy to Buy
• Is based on marketing principles…
That have been effective in many other
industries.

21. Fun to Sell - Easy to Buy
• Is based on marketing principles…
 That have been effective in many other industries.
That take advantage of new technologies

22. Fun to Sell - Easy to Buy
• Is based on marketing principles…
 That have been effective in many other industries.
 That take advantage of new technologies
That give you an edge in marketing your
home

23. Fun to Sell - Easy to Buy
• Will show you how to…

24. Fun to Sell - Easy to Buy
• Will show you how to…
Enhance and define your product (hint –
it’s not just the home.)

25. Fun to Sell - Easy to Buy
• Will show you how to…
 Enhance and define your product (hint – it’s not just the
home.)
Position it for the most likely buyers.

26. Fun to Sell - Easy to Buy
• Will show you how to…
 Enhance and define your product (hint – it’s not just the
home.)
 Position it for the most likely buyers.
Price it to achieve the maximum net to
you.

27. Fun to Sell - Easy to Buy
• Will show you how to…
 Enhance and define your product (hint – it’s not just the
home.)
 Position it for the most likely buyers.
 Price it to achieve the maximum net to you.
Prepare it for the most important event in
the sales cycle (the showing.)

28. Fun to Sell - Easy to Buy
• Will show you how to…
 Enhance and define your product (hint – it’s not just the
home.)
 Position it for the most likely buyers.
 Price it to achieve the maximum net to you.
 Prepare it for the most important event in the sales cycle (the
showing.)
Write copy and select visuals that will
attract your most likely buyers.

29. Fun to Buy – Easy to Sell
Convinced?
• Purchase the e-book
now on Amazon here.
Not Convinced?
• Read a sample chapter
here.