This document provides an overview of the schedule and topics for a lecture and workshop series in September 2009 that is part of the WCU-YeungNam University Project. The series includes workshops on mapping political objects across the web, scholarly publishing, and social media in Korea. Lectures will cover topics such as social science research in the digital age, e-scholarship, e-research challenges and opportunities, and social computing. The lectures and workshops will be led by researchers from YeungNam University, VKS, KAIST, and Ryerson University and are open to university students and faculty.

1. WCU Webometrics Institute
Lecture & Workshop Series
WCU Project Website at YeungNam University
National WCU Website
YeungNam WCU Project Blog
21-25 September 2009
Schedule, Topics & Abstracts
This document provides an overview of the lectures and workshops planned during September 2009
that are part of the WCU-YeungNam University Project. Consult the YeungNamWCU Project Blog for
updates or contact the coordinators of the series at: wcuatyeungnam@gmail.com.
1st day: 21 September 2009 (13:00-14:20) (maximum attendance: 140)
Workshop: Mapping Political objects across the Web 2.0
Presenter: Prof. Greg Elmer, Associate Professor of WCU YeungNam University,
Director of Infoscape New Media Lab, Ryerson University, Toronto
Location : 101, Human knowledge Hall, YeungNam University
Abstract:
This paper provides the building blocks for an object-oriented method of studying online politics,
particularly in the so-called 2.0 sphere. The paper argues that networked politics, in particular
campaigns deployed by political parties and third parties during elections, span across various 2.0
platforms (e.g., Facebook, blogs, Twitter, Youtube). An understanding of networked politics thus
requires new methods to track and analyze the possibilities and limitations of cross platform political
campaigns. The paper details the emergence of new forms of ID and programmable user interfaces
(API) that facilitate research into online forms of politics.
Break Time: 14:20~15:00
*****
(15:00-17:00) (maximum attendance: 200)
Lecture: Social Science Research Practice in the Digital Age
Open to university-wide community: undergraduates, graduate students, faculty members
Presenter: Nicholas W. Jankowski, Virtual Knowledge Studio for the Humanities and Social Sciences
(VKS), Amsterdam, the Netherlands
1

2. Respondents:
• Prof. Greg Elmer, YeungNam University, Dept of Communication & Media, Ryerson
University, (Toronto) School of Radio TV Arts, Director of Infoscape New Media Lab
• Prof. Maurice Vergeer, YeungNam University, Dept of Communication & Media, Associate
professor, teaching and research position, Dept. of Social Science, Radboud University
Nijmegen, the Netherlands
• Dr. DongSung Han, Dept. of Humanities and Social Research, National Research Foundation
of Korea
• Dr. Leslie Tkach-Kawasaki: Center for International and Comparative Approaches to Japan
Studies Graduate School
Location: Chunma-Art Center (Chamber Hall), YeungNam University
Abstract:
No less than a revolutionary transformation of the scientific enterprise is claimed to be underway.
This transformation extends beyond the natural sciences, where ‘e-science’ has become the modus
operandi, and is penetrating the domain of the social sciences and humanities, sometimes with
differences in accent and label. A plethora of phrases have been coined to describe this
transformation: e-science, e-social science, e-research, cyberinfrastructure, cyberscience, Internet-
mediated research. Some observers suggest that the very essence of scholarship is changing,
particularly through employment of electronic networks and high-speed computers – two of the
conventionally noted components of e-science. The everyday procedures and practices of traditional
forms of scholarship are said to be affected by these and other features of e-science. Especially
affected are the following aspects: internationally-oriented collaboration among researchers
separated by distance and using high-speed computers and Internet-based tools for managing the
research enterprise; for performing data collection, archiving and analysis; and for disseminating
findings. This presentation reviews these developments, and accentuates changes in scholarly
communication and publishing. The presentation draws from materials prepared for and discussions
held during the 5th International Conference on e-Social Science; see the VKS e-Research Wiki for
further information.
*****
2nd day: 22 September 2009 (13:00-15:00) (maximum attendance: 20)
Workshop: Practical Considerations in Scholarly Publishing: Reflections from a Journal Editor
Open to non-WCU members; intended audience: graduate students & junior faculty
members; maximum 20 persons
Location: Law School Seminar Room at YeungNam University
Facilitator: Nicholas Jankowski, VKS
Abstract:
Myriad considerations play a role in preparing a scholarly journal article for publication: To what
journal should the work be submitted, how should the editor be approached, what procedures should
be followed in preparing a manuscript for submission, what form of peer review is followed and how
does decision-making regarding publication transpire? In this workshop the co-editor of New Media
& Society outlines the procedures followed by this core journal in the area of new media studies and
2

3. draws on more than a decade of processing submissions to this and other journals. Attendees to this
workshop will be given a packet of reading materials regarding submitting manuscripts to academic
journals; these will constitute the basis for this interactive-style workshop. Given the intensity and
interactive style, attendance will be limited to 20 persons.
*****
(16:00-18:00)
Workshop: Social Media in Korea (maximum attendance: 25)
Open to non-WCU members; intended audience: advanced undergraduate and graduate
students; maximum 20 persons
Location: 302, The 2nd Human Knowledge Hall at YeungNam University
Facilitator: Nicholas Jankowski, VKS
Abstract:
This workshop is held in “master class style” and involves discussion among advanced undergraduate
and graduate students interested in the study of social network sites and other social media. The
two-hour seminar will begin with a relatively short presentation (ca. 20 minutes) by the WCU project
visiting scholar (Jankowski). The presentation will be based on a draft chapter for a forthcoming
textbook on digital media. Participants in this master class will be expected to read the draft text
prior to the meeting and submit commentary on the work. Additional preliminary readings will be
assigned related to social network sites and other social media. Most of the seminar will be devoted
to discussion of these texts and to reflection on the meaning of social media for Korean youth and
possibilities for empirical research.
*****
3rd day: 23 September 2009
(11:00-12:00) (maximum attendance: 12)
Meeting via skype; topic: Social media and webometrics
Participants: Marc Smith, Nick Jankowski, Greg Elmer, Maurice Vergeer; open to non-WCU members,
graduate students & junior faculty members
*****
(13:00-15:00) (maximum attendance: 20)
Lecture: e-Scholarship: Communicating and Publishing in Networked Environments
Open to non-WCU members; intended audience: graduate students & junior faculty
members
Location: 312, Human Knowledge hall at YeungNam University
Presenter: Nicholas Jankowski, VKS
Abstract:
Traditional venues for scholarly publishing are rapidly changing: established journals are moving
online, online only open access journals are proliferating, alternatives to ISI Impact Factor metrics are
being developed, publishers are experimenting with multimedia components, pre-print archives are
being established by institutions, and data repositories are achieving the status of publications.
3

4. These and other issues in the area of scholarly communication and publication are much in flux
although the rate and degree of change varies considerably between disciplines and scholarly
cultures. This presentation reflects on these transformations, placing them in both an historical and
theoretical context, and examines them from a broad range of materials that generally accentuate
concerns related to development of a Web presence by authors and publishers, and incorporation of
Web 2.0 venues for scholarly communication. This presentation draws on a keynote contributed to
the recently held conference of the Association of Learned and Professional Society of Publishers.
*****
(16:00-17:30) (maximum attendance: 25)
Lecture: Public Sphere, Information literacy and the New Media
Open to the university-wide community including undergraduates, graduate students,
faculty members
Location: 312, Human Knowledge hall at YeungNam University
Presenter: Prof. Jeong-Hoon Lee
Abstract:
Since the introduction of the new media, communication study strives to improve the understanding
of the technical characteristics and social impacts of the new media. The new media, usually known
as the Internet, are based on different production and delivery systems than those of traditional
mass media. Many communication scholars have focused on the changes in the dynamics among
various media, or the qualitative and quantitative changes of information due to a new method of
communication. However, the new communication has not created new political communication,
which features open political discussion in the public sphere and collective intelligence based on
political discussion. Consideration of how much the technical potentials have been realized should
precede the evaluation of the current political communication. However, it is still uncertain that the
simple increase of diverse information would establish a public sphere and active collective
intelligence. In order to achieve a new form of political communication, it is essential for people to be
capable of selecting the useful information from 'sea of information' and making reasonable
conclusions based on the information. Taking notice of personal ability could suggest directions for
communication education and for the social function of communication study. 'Information literacy'
represents a necessary ability for people living in information age. Historically, a new literacy
concept, an art to understand and produce information, has been suggested whenever a new
information method is introduced. When printing media was a primary communication method, the
literacy mean how much people understand the written text and the concept media literacy extends
the old literacy when mass media was established, combined text media with visual media.
Information literacy is the concept about the comprehension and management of information from
diverse types of communication platforms. The adoption of this concept provides a useful tool for
understanding the new media politically and socially.
*****
4th day: 24 September (13:00-15:00) (maximum attendance: 20)
Lecture: e-Research: Challenges & Opportunities for the Social Sciences & Humanities
Open to the university-wide community including undergraduates, graduate students,
faculty members
4

5. Location: Law School Seminar Room at YeungNam University
Presenter: Nicholas Jankowski, VKS
Abstract:
What is ‘e-research’ and what is its relation to the kindred notions ‘e-science’ and
‘cyberinfrastructure’; how do these notions relate to the social sciences and humanities? What are
fruitful theoretical perspectives for understanding the apparent 'revolution' underway across the
entire spectrum of scholarship? What empirical orientations and research questions especially merit
attention? What challenges do scholars and institutions face as they adopt e-research tools and
resources? These are some of the myriad questions being posed at scholarly events across North
American, Europe, and Australasia, and being considered in a range of recent publications. This
presentation sketches some of the concerns regarding the ongoing transformation of scholarly
practice in the social sciences and humanities, with emphasis on policy considerations. The
presentation draws from a recently published volume e-Research: Transformation in Scholarly
Practice, edited by Jankowski, and a range of seminars and workshops that he has facilitated; see
overview at VKS e-Research Wiki.
*****
5th day: 25 September 1, 2009 (16:00-17:30) (maximum attendance: 20)
Lecture: Social computing: challenges and opportunities
Audience: university-wide community including undergraduates, graduate students, faculty
members
Where: 312, Human Knowledge Hall at YeungNam University
Presenter: Prof. Steve Han, KAIST
Abstract:
Many people are saying that web 2.0 is dead. However, some researchers or industry leaders think
that the concept, methodology, and philosophy of web 2.0 is evolved into the social computing.
Social computing is a new interdisciplinary approach to understand, model, and predict the societal
issues on the web through computational approaches. It is an area of the computer science but
extended to combine the research results from various fields like sociology, psychology,
anthropology, law, biology, AI, and more. Social Computing Lab is a new research group at KAIST to
explore and study on the social computing, human-centered computing, and cyberspace. Four
professors and 13 MS and PhD students are conducting researches including the influence model,
trust, recommendation, community culture, online relations, social TV, and etc. Our research is
strongly connected with the industry since we believe the social computing is related to the society
and the internet industry. Finding various computational model to understand the societal issues on
the web is our mission. In this talk, Prof. Han will introduce the concept and research topics of the
social computing and current research activities in the Social Computing Lab at KAIST. Both Previous
researches and some on-going study topics will be discussed. Additionally, some new conferences in
this field will be also introduced.
*****
WCU Project overview
The World Class University project is a higher education subsidy program of the Korean government,
which invites international scholars who possess advanced research capacities to collaborate with
5

6. Korean faculty members and establish new academic programs in key growth-generating fields. With
a vision to enhance the competence of Korean universities and nurture high-quality human
resources, the WCU project seeks to achieve the two following goals: Enhance national, higher
educational and industrial competitiveness in inter-disciplinary fields and transform Korean
universities into world-class research institutions. The ultimate objective of our research team is to
identify, track, and analyze the effectiveness of networked political campaigns across a range of Web
2.0 platforms in Korea (e.g., social network sites, YouTube, blogs, candidate and campaign Web sites,
NGO and civil society Web sites). The software tools will make it possible to see how an issue of
public interest develops over time. The purpose is to further develop the types of methodologies
offered by hyperlink analysis and Web sphere analysis, and to adapt them to the Web 2.0
environment.
Biographical sketch: Greg Elmer
Dr. Greg Elmer has graduate degrees (MA, PhD) in the field of communication studies. Dr. Elmer is
an internationally-recognized scholar of social and political uses of the Internet and other
information and communication technologies. Dr. Elmer holds a $1million dollar endowed research
professorship at Ryerson University in Toronto and directs Canada’s only university research center
focused on Web 2.0 politics. Dr. Elmer has been awarded visiting faculty fellowships from the Royal
Dutch Academy of Social Sciences and from the London School of Economics and Political Science.
Dr. Elmer was the Principal Investigator of the three-year Internet and Politics research project, and
is the Principal Investigator of an ongoing project investigating the growing importance of user-
generated content in the mass media.
Biographical sketch: Han Woo Park
Prof. Han Woo Park is serving as Principal Investigator of the YeungNam University WCU project,
which is investigating internet-based politics through the use of e-research tools. Prof. Park was
employed as Visiting Research Fellow at Oxford Internet Institute (OII; January-August 2009) and
took part in the e-Social Science project at Oxford University. He holds an Assistant Professor
position in the Department of Media & Communication, YeungNam University, South Korea. Prior to
this position, he was a full-time researcher at the Virtual Knowledge Studio of the Royal Netherlands
Academy of Arts and Sciences He received his MA from Seoul National University and a PhD from
State University of New York at Buffalo, both in Communication Studies. Over the past years, Prof.
Park has contributed to work in the area of Link Analysis (also known as Webometrics). He reviews
manuscripts for many international journals, including New Media & Society, Social Networks,
Telecommunication Policy, Electronic Journal of Communication, Scientometrics, Connections, Asian
Survey, Journal of Computer-Mediated Communication, and the Asian Journal of Communication.
Homepage: http://www.hanpark.net
Biographical Sketch: Nicholas Jankowski
Nicholas W. Jankowski is Visiting Fellow, Virtual Knowledge Studio (VKS) for the Humanities and
Social Sciences, Royal Netherlands Academy of Arts and Sciences, Amsterdam, the Netherlands. He
has served as Associate Professor, Department of Communication, Radboud University Nijmegen,
and is presently adjunct Professor at the University of Ljubljana, Slovenia. He has been a Visiting
Fellow at Oxford Internet Institute and Visiting Professor at University of Leuven, Belgium. Jankowski
has been engaged in the study of new media and research methodology since the mid-1970s; his
publications include: The People’s Voice: Local Radio and Television in Europe (with O. Prehn and J.
Stappers, Libbey, 1992); The Contours of Multimedia (with L. Hanssen, Luton, 1996); Community
Media in the Information Age (Hampton, 2002); A Handbook of Qualitative Methodologies for Mass
Communication Research (with K.B. Jensen, Routledge, 1991; translation into Korean in 2004),
6

7. Internet and National Elections: A Comparative Study of National Elections (with R. Kluver, K. Foot, &
S. Schneider, Routledge, 2007), and e-Research: Transformation in Scholarly Practice (Routledge,
2009). He is presently preparing a textbook on digital media (Polity Press, forthcoming 2010).
Jankowski is initiator and co-editor of New Media & Society, founding board member of the
European Institute of Communication and Culture (Euricom), and editorial board member of
Javnost-The Public. Email: nickjan@xs4all.nl.
Biographical Sketch: Steve Han
Dr. Steve Han has joined GSCT from January 2009 as a full-time professor. He used to be an adjunct
professor since 2006 and has been a leader in IT industry in Korea and one of the evangelists for web
2.0 technologies and services. At KAIST GSCT, he and his students are researching on social
computing area such as tagging, reputation, user engagement, social network analysis, and etc. Most
of his researches are related to the combination of the computer science and social science to
explain people's activities on the web. He founded several companies and worked as a corporate
executive since 1999 including VenturePort Inc., Daum Communication, and Opinity AP Inc. From
2006, he started a social shopping service called REVU, which is one of the earliest web 2.0 services
in Korea. In late 1990s, he worked for Samsung Electronics as a corporate strategist and product
manager. One of the world-wide famous MP3 player called YEPP was developed by his team in 1997.
Born in December 5th, 1960, he has two sons and a wife living in Vancouver, Canada. He graduated
from Seoul National University and received his Master and Ph.D. degrees from KAIST Computer
Science.
Biographic Sketch: Jeonghoon Lee
Jeonghoon Lee studied sociology at Hanyang University, Seoul, Korea (B.A). He received a Master's
Mass Communication from the University of Georgia(USA). He continued his graduate study at
Florida State University(USA) for his doctoral program. He wrote his dissertation about the agenda-
setting function of computer-mediated communication. Currently, he is assistant professor at
Department of Mass media &Communication, Daejin University(Korea), mainly teaching mass media
theory courses and new media courses. Recently, he published and presented some papers about TV
production systems. His research interests include new communication technology, journalism,
media policy, and media literacy.
7