The document outlines the social media strategy of a university writing center. It discusses goals of bringing traffic to their website and centers. Charts show growth in followers and likes on social media from September 2012 to April 2013. The writing center shares content, events, resources and conversations to engage its audience. It uses Hootsuite to share consistently and cater to its audience. Evaluations found contests and syncing with students are effective.

1. @WCMSU
The
Wri-ng
Center
Social Media Strategy

2. Social Media Goals
 Bring
traffic
to
the
website
 Bring
traffic
to
our
wri-ng
centers
Social Media Strategy

3. @WCMSU
Number
of
Followers
600
500
400
300
200
100
0
Sept.
2012
Dec.
2012
Feb.
2013
Apr.
2013
Social Media Strategy

4. The
Wri-ng
Center
Number
of
Likes
800
700
600
500
400
300
200
100
0
Sept.
2012
Dec.
2012
Feb.
2013
Apr.
2013
Social Media Strategy

5. What
We
Share
 Content
on
the
website
 Events
hosted
by
The
Wri-ng
Center
 Inform
followers
of
open
appointments
and
available
resources
 Create
a
conversa-on
with
past
and
future
clients
Social Media Strategy

6. When
We
Share
 Hootsuite
 Variables
 Consistently
 Cater
to
audience
Social Media Strategy

7. What
We
Have
Learned
 Facebook
Contest
 How
Students
are
Using
Social
Media
 Be
in
sync
with
center
and
audience
Social Media Strategy