The document summarizes a seminar on communication measurement. It discusses the evolution of PR measurement, setting goals, the three levels of measurement (outputs, outcomes, business results), and tools for measuring traditional and social media. Key points include banning advertising value equivalents, using valid metrics frameworks, and developing professional measurement offerings to demonstrate return on investment to clients.
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Wsq promote products and services on social media robinRobin Stienberg
This document proposes using social media to promote the National Critics Choice brand and Robin Stienberg online news show. The objectives are to increase awareness, engagement, and loyalty. A marketing strategy is proposed that includes hosting live events, improving hashtags and keywords, and launching a 360 membership program with partner brands. Target audiences are business professionals making over $80k. Rationales for using social media include higher brand recognition, loyalty, and conversion rates. Platforms like Facebook, Twitter, Instagram and YouTube would be used over 3 months with a $200k budget. Metrics like followers, views, shares would track success.
The document outlines a social media strategy for a brand with the following key points:
1. The strategy aims to position the brand as a thought leader, engage customers, increase awareness and sales through social media channels like blogs, forums, Facebook, Twitter and LinkedIn.
2. Goals for the first 6 months include attracting subscribers to the blog, driving traffic to key pages, generating engagement on social platforms and mobile.
3. The strategy details communication plans to promote content internally and externally using various marketing channels to drive customers to social media.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
The document provides recommendations for High Note, a music streaming service, to increase adoption of its premium paid service. It recommends: 1) Expanding the differences between the free and paid services and ensuring users understand premium benefits. 2) Encouraging premium users to connect with free users to influence them to upgrade. 3) Leveraging referral programs and social media marketing to increase free users and convert some to premium. It also provides findings from qualitative research on competitors and quantitative analysis of High Note user data.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
This document provides an overview of affiliate marketing and discusses several tips for succeeding as an affiliate marketer. It begins with describing a typical day for an affiliate marketer, which involves tasks like checking statistics, revising websites, submitting to directories, tracking sales, answering customer questions, and more. It then provides summaries of key sections:
1) The top 3 things affiliate marketers need to survive are unique product pages, free reports to build an email list, and targeted traffic.
2) The top 3 ways to boost commissions overnight are choosing high-paying programs/products, collecting email addresses from free downloads, and publishing a newsletter.
3) When choosing an affiliate network, consider programs in interesting nic
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Wsq promote products and services on social media robinRobin Stienberg
This document proposes using social media to promote the National Critics Choice brand and Robin Stienberg online news show. The objectives are to increase awareness, engagement, and loyalty. A marketing strategy is proposed that includes hosting live events, improving hashtags and keywords, and launching a 360 membership program with partner brands. Target audiences are business professionals making over $80k. Rationales for using social media include higher brand recognition, loyalty, and conversion rates. Platforms like Facebook, Twitter, Instagram and YouTube would be used over 3 months with a $200k budget. Metrics like followers, views, shares would track success.
The document outlines a social media strategy for a brand with the following key points:
1. The strategy aims to position the brand as a thought leader, engage customers, increase awareness and sales through social media channels like blogs, forums, Facebook, Twitter and LinkedIn.
2. Goals for the first 6 months include attracting subscribers to the blog, driving traffic to key pages, generating engagement on social platforms and mobile.
3. The strategy details communication plans to promote content internally and externally using various marketing channels to drive customers to social media.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
The document provides recommendations for High Note, a music streaming service, to increase adoption of its premium paid service. It recommends: 1) Expanding the differences between the free and paid services and ensuring users understand premium benefits. 2) Encouraging premium users to connect with free users to influence them to upgrade. 3) Leveraging referral programs and social media marketing to increase free users and convert some to premium. It also provides findings from qualitative research on competitors and quantitative analysis of High Note user data.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
This document provides an overview of affiliate marketing and discusses several tips for succeeding as an affiliate marketer. It begins with describing a typical day for an affiliate marketer, which involves tasks like checking statistics, revising websites, submitting to directories, tracking sales, answering customer questions, and more. It then provides summaries of key sections:
1) The top 3 things affiliate marketers need to survive are unique product pages, free reports to build an email list, and targeted traffic.
2) The top 3 ways to boost commissions overnight are choosing high-paying programs/products, collecting email addresses from free downloads, and publishing a newsletter.
3) When choosing an affiliate network, consider programs in interesting nic
North Ayrshire Social Media Training Session 1 Introduction and OverviewHamill Associates Ltd
This document provides an overview of a social media training session. It discusses what social media is, its business impacts and benefits. It covers key aspects like developing social media channels, customer mapping, and monitoring tools. The training involves exercises on objectives, KPIs, customer segmentation, and identifying conversations on platforms like Facebook, Twitter and using tools like Social Mention. It emphasizes the importance of being customer-led, engagement, and having the right mindset for social media.
If you know that you need content that is more aligned with your consumer, but do not know how to go about the process, then this is for you. A step-by-step guide to content creation and deployment for any organization, big or small.
What Marketers Must Know to Maximize Social Media ResultsSallie Burnett
Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
The document discusses developing a successful social media strategy for businesses. It recommends evaluating the social media landscape, conducting an internal readiness assessment, developing a strategic plan with objectives and key performance indicators, implementing the plan professionally, and ongoing monitoring and measurement of performance and return on investment. It emphasizes engaging customers through dialogue rather than one-way broadcasting to build relationships and leverage social media for business goals.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
Digital Key Performance Indicators: Signs of What Exactly?Sonya David
Understanding the importance of Key Performance Indicators and why your digital strategy needs it.How to develop the right KPIs and identify the right metrics for your online campaigns
Digital Transformation in B2B sales requires a strategic framework that takes into account business model, market, customer and corporate digital vision. The transition is implemented following the requirements of a customized process model.
This document provides an overview of interactive marketing and discusses several digital marketing strategies and tactics. It covers web design and development, analytics and conversion tracking, search engine marketing, display advertising, social media marketing, email marketing, and mobile marketing. Specific techniques mentioned include search engine optimization, paid search/contextual advertising, banner ads, behavioral targeting, and user generated content. Statistics provided relate to internet usage and how consumers conduct online searches. The document concludes with tips for small businesses starting in digital marketing.
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
The document discusses finding the right balance of risk and reward when using social media for business purposes. It identifies key risks like loss of control, confidential information leakage, compliance issues, and productivity loss. It also stresses the importance of measuring results and having best practices like guidelines, governance policies, education, and risk management processes in place. The social media maturity cycle and tools that can be used to achieve business objectives are also covered.
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
What's the right question to ask when talking about Social Media ROI?
What is the right framework to measure it?
Vincenzo Cosenza - Blogmeter social strategist - provides some hints in this presentation.
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
North Ayrshire Social Media Training Session 1 Introduction and OverviewHamill Associates Ltd
This document provides an overview of a social media training session. It discusses what social media is, its business impacts and benefits. It covers key aspects like developing social media channels, customer mapping, and monitoring tools. The training involves exercises on objectives, KPIs, customer segmentation, and identifying conversations on platforms like Facebook, Twitter and using tools like Social Mention. It emphasizes the importance of being customer-led, engagement, and having the right mindset for social media.
If you know that you need content that is more aligned with your consumer, but do not know how to go about the process, then this is for you. A step-by-step guide to content creation and deployment for any organization, big or small.
What Marketers Must Know to Maximize Social Media ResultsSallie Burnett
Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
The document discusses developing a successful social media strategy for businesses. It recommends evaluating the social media landscape, conducting an internal readiness assessment, developing a strategic plan with objectives and key performance indicators, implementing the plan professionally, and ongoing monitoring and measurement of performance and return on investment. It emphasizes engaging customers through dialogue rather than one-way broadcasting to build relationships and leverage social media for business goals.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
Digital Key Performance Indicators: Signs of What Exactly?Sonya David
Understanding the importance of Key Performance Indicators and why your digital strategy needs it.How to develop the right KPIs and identify the right metrics for your online campaigns
Digital Transformation in B2B sales requires a strategic framework that takes into account business model, market, customer and corporate digital vision. The transition is implemented following the requirements of a customized process model.
This document provides an overview of interactive marketing and discusses several digital marketing strategies and tactics. It covers web design and development, analytics and conversion tracking, search engine marketing, display advertising, social media marketing, email marketing, and mobile marketing. Specific techniques mentioned include search engine optimization, paid search/contextual advertising, banner ads, behavioral targeting, and user generated content. Statistics provided relate to internet usage and how consumers conduct online searches. The document concludes with tips for small businesses starting in digital marketing.
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
The document discusses finding the right balance of risk and reward when using social media for business purposes. It identifies key risks like loss of control, confidential information leakage, compliance issues, and productivity loss. It also stresses the importance of measuring results and having best practices like guidelines, governance policies, education, and risk management processes in place. The social media maturity cycle and tools that can be used to achieve business objectives are also covered.
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
What's the right question to ask when talking about Social Media ROI?
What is the right framework to measure it?
Vincenzo Cosenza - Blogmeter social strategist - provides some hints in this presentation.
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
The document outlines a social media strategy workshop agenda that covers: introducing social media as part of marketing; benchmarking competitors and customers; defining objectives; determining messaging and audiences; measuring return on investment; managing resources and risk. It provides guidance on integrating social media with marketing goals, messaging for target audiences, tactics for different channels, monitoring and engagement. The workshop aims to help organizations develop an effective yet manageable social media presence aligned with their overall business objectives.
The document summarizes key findings from a 2013 social media marketing report. It finds that 56% of respondents use social media primarily to target customers, while 44% target businesses. Daily deal sites like Groupon and LivingSocial have declined drastically, with 80% of marketers reporting they no longer use such sites. The success of companies will increasingly depend on their ability to generate lifetime customer value through repeat transactions and long customer retention.
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
Measurement: Determining the ROI of digital media relations strategies - PRec...Lars Voedisch
Setting clear goals on what to measure & aligning measurement to those objectives
Identifying the key tools & metrics in measurement of traditional & new media
Taking a holistic, integrated approach to traditional & new media measurement
Social media ROI: Quantifying your digital PR efforts
Leveraging results to improve decision making for your media relations strategy
This document summarizes key points from a training session on social media measurement:
1. Social advertising spending has grown significantly in recent years but measurement remains a challenge, particularly linking activities to real objectives and ROI.
2. To measure return meaningfully, clear objectives like increasing brand awareness, engagement, or leads must be set first.
3. Social marketers have access to metrics on reach, engagement, and impact through various analytics and tools, but metrics need to be appropriate to objectives and provide useful context benchmarks.
4. Upcoming trends like native advertising and programmatic buying may change how social performance is measured and closed-loop attribution is achieved. Defining clear objectives, focusing on aligned metrics,
The document discusses how marketing automation can help companies better manage customer relationships across the entire customer lifecycle through automated campaigns for onboarding, education, community building, and other efforts. It also emphasizes the importance of measuring metrics like satisfaction, advocacy, and expansion to track the impact of customer marketing programs. Finally, it provides guidance on budgeting for customer marketing, recommending allocating 30-50% of program budgets to retention, enrichment, and advocacy over time.
Strategy that Matters: Measurement beyond the Clip Report for Colleges and Un...David Geddes
Proposes a model for measurement of public relations in the context of colleges, universities, and higher education in general. Presented at the 2013 MaKi Conference 2013 for business school marketing and communication, Madrid, Spain
The document outlines a social engagement strategy for DR. It discusses:
1) Why traditional marketing is less effective and audiences are more demanding, necessitating a change in brand building.
2) How DR can become a leader in social media by treating social as a business project that engages the whole organization.
3) How to scale social strategies by establishing a roll-out plan and involving the entire organization as brand ambassadors.
Elevate your brand with our SMM expertise! We create engaging content, drive traffic, and boost your online presence. Connect with us for social media success.
Social media marketing is the strategic use of social platforms to connect with a target audience, promote products or services, and build brand awareness. It involves creating engaging content, running ads, and fostering interactions to drive engagement, website traffic, and business growth.
This document provides an overview of social media marketing from a consulting firm called SAPPO & CO. It discusses what social media is, why businesses should use social media, how to develop a social media strategy, and the services SAPPO & CO offers to help clients with social media. The presentation is divided into several sections that cover topics such as understanding customers on social media, developing engaging content, managing social media campaigns, and ensuring strategies are optimized for business goals and growth. SAPPO & CO promotes its "Social Business Value Creation" approach and expertise in helping businesses of all sizes and industries succeed with social media.
#AMECWebinar – How Can PR Measurement Benefit Your Business?Gorkana
To coincide with the launch of the AMEC Education Programme on 30th Jan, we hosted a PR measurement webinar with AMEC and Booz Allen Hamilton, which provided PRs with practical knowledge to effectively measure communications activity and position in the context of an organisation's wider objectives.
The document discusses various ways to measure the success of social media marketing efforts. It identifies both traditional metrics like page views, visitors, and leads, as well as social media-specific metrics like actions taken, links from other blogs, products sold, and customer service calls lowered. Additionally, it emphasizes the importance of relationship building metrics like number of customers retained and engaged, net promoter score, new customers converted, and referrals from existing customers. Finally, it provides tips for social media planning like deciding key metrics, starting with small pilots, getting customer feedback, and revising efforts.
Social selling involves using social media to build relationships as part of a sales strategy. It allows professionals to listen to customers, develop their personal brand, curate relevant content, and find opportunities to build and influence relationships. When done effectively through authentic engagement and content tailored to audiences, social selling can increase sales pipelines and improve customer engagement. For example, a campaign by Whiteoaks for Barco increased Twitter followers by 123% and engagement across social media by 48%.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. MONDAY SEMINAR | 2013
1. MONITORING & MEASUREMENT
2. PR MEASUREMENT UP UNTIL 2010
3. WHY MEASUREMENT IS KEY IN 2013
4. MEASUREMENT TODAY: SETTING GOALS
5. THE THREE LEVELS OF MEASUREMENT
6. QUANTITY AND QUALITY
7. SOCIAL MEDIA MEASUREMENT
8. THE 10 GOLDEN RULES
9. Q&A
MEASUREMENT IN COMMUNICATION
3. MONDAY SEMINAR | 2013
Monitoring =
› Look for issues to which the organisation or brand might want to react
› Identify trends in consumer opinion, desired content/features, etc.
› Provide a qualitative analysis of content
Measurement =
› Quantify reach, tone, recommendations, etc.
› Identify top users
› Benchmark in advance of interactive activity to track changes over time
2. MONITORING & MEASUREMENT
4. MONDAY SEMINAR | 2013
› Advertising principles rule
PR and communication evolved enormously over the past decade
Need for effective way of measuring its value
Value of PR was compared to advertising
Advertising Value Equivalents (AVE)
› Barcelona principles
2010 – PR practitioners from 33 countries
gathered in Barcelona
Seven principles in PR & Communication
measurement
2. PR MEASUREMENT UP UNTIL 2010
5. MONDAY SEMINAR | 2013
› The Barcelona Principles
Importance of Goal Setting first
Measuring the Effect on Outcomes is preferred to Measuring Outputs
The Effect on Business Results can and should be measured where possible
Media Measurement requires Quantity and Quality
AVEs are not the Value of Public Relations and Communication
Social Media can and should be measured
Transparency and Replicability are paramount to sound measurement
2. PR MEASUREMENT UP UNTIL 2010
6. MONDAY SEMINAR | 2013
› Business requirement
Organisations need to demonstrate ROI
Communication budgets shrink; measurement as an ‘enabler’
› Clients need education
AVEs still used (OTS) today (ignorance, laziness)
AVEs dumb down measurement; communication is too complex; measurement as an
‘eye opener’
› Differentiating factor
Not many agencies invest in measurement
Developing solid measurement dashboards could be a USP; measurement as a
competitive advantage
3. WHY MEASUREMENT IS KEY IN 2013
7. MONDAY SEMINAR | 2013
› Client behavior
Clients reluctant to pay for measurement
Take measurement activities for granted change mindset
› Agency bogus reports
Agencies develop bogus reports to amplify results
• Unpaid
• Not disposing of right tools
• Not willing to invest
3. WHY MEASUREMENT IS KEY IN 2013
8. MONDAY SEMINAR | 2013
› Why ban AVEs
Cost of advertising is not the value of communication or PR
AVEs cannot capture the outcome of a communication campaign, limiting its value to
placements in the media
AVEs cannot measure the variety of messages delivered in the media in relation to the
tamed messages in advertising
AVEs cannot measure the value of keeping a client out of the media spotlight
AVEs cannot measure social media in many forms such as blogs and message boards
Etc.
3. WHY MEASUREMENT IS KEY IN 2013
9. MONDAY SEMINAR | 2013
› Setting goals is key
REACH AWARENESS COMPREHENSION ATTITUDE BEHAVIORAL
Reach
What portion of the target audience do you want to reach and with what message?
Awareness
What should the target see, hear or read that they haven’t before?
Comprehension
What should the target understand that they didn’t before?
4. MEASUREMENT TODAY: SETTING GOALS
10. MONDAY SEMINAR | 2013
› Setting goals is key
REACH AWARENESS COMPREHENSION ATTITUDE BEHAVIORAL
Attitude
What should the target believe and feel?
Behavioral
What should the target actually do as a result of communications?
4. MEASUREMENT TODAY: SETTING GOALS
11. MONDAY SEMINAR | 2013
› Setting goals is key
Business Goals?
Corporate goals Communication Evaluation Goals Measurement
What are the overarching business goals to achieve?
Who? What? How much? By when? Goals should be defined as quantitative as possible
Reach: number of articles, penetration of messages
Awareness: brand awareness, recollection of topics
Comprehension: understanding key facts, credibility of content
Attitude: brand loyalty, increased employee motivation
Behavioral: project involvement, purchasing behavior
4. MEASUREMENT TODAY: SETTING GOALS
12. MONDAY SEMINAR | 2013
OUTPUTS
Contact/Response level
Reach/content
Frequency
Visits
Prominence
Reader contacts
Tonality
Journalist inquiries
IMPACT ON MEDIA/CHANNELS
5. THE THREE LEVELS OF MEASUREMENT
13. MONDAY SEMINAR | 2013
OUTCOMES
Perceptions/behavioral levels
Knowledge, opinions, attitudes
Awareness
Comprehension
Recollection
Credibility
Purchasing intentions
Recognition
IMPACT ON TARGET GROUPS
5. THE THREE LEVELS OF MEASUREMENT
14. MONDAY SEMINAR | 2013
BUSINESS RESULTS
Business level
Added value
Revenu/Turnover
Contracts closed
Reputation Value
PE Ratio
Market Share
Stock Price
IMPACT ON ORGANISATIONS
5. THE THREE LEVELS OF MEASUREMENT
15. MONDAY SEMINAR | 2013
› How to put measurement in place on these three levels?
› Outputs —scoring system
› Outcomes —tracking survey
› Business results — marketing analytics (what is driving our sales?)
5. THE THREE LEVELS OF MEASUREMENT
16. MONDAY SEMINAR | 2013
TRADITIONAL MEDIA SOCIAL MEDIA
Circulation, reach Visits, fans, followers
Share-of-Voice Active advocates
Tonality Sentiment ratio
‘Message’ penetration Audience Engagement
6. QUANTITY AND QUALITY
17. MONDAY SEMINAR | 2013
› In search of more metrics to use?
Amecorg.com Valid Metrics Frameworks for all kinds of communication activities
International Association for the Measurement and Evaluation of Communication
6. QUANTITY AND QUALITY
18. MONDAY SEMINAR | 2013
Awareness Knowledge Interest
Support/
Preference
Action
Public Relations
Activity
• Content creation
• Traditional media engagement
• Social media engagement
• Influencer engagement
• Stakeholder engagement
• Events/speeches
Intermediary
Effect
• Audience reach
[traditional & social
media]
• Impressions/Target
audience
impressions
• Number of articles
• Video views
• Frequency
• Prominence
• Share of voice
• Key message
alignment
• Accuracy of facts
• Key message
alignment
• Frequency of
(positive) mentions
• Expressed opinions
of interest
• Social network
Followers
• Retweets/Shares/
Linkbacks
• Endorsement by
journalists or
influencers
• Rankings on industry
lists
• Expressed opinions
of support or
preference
• Social network Fans
• Likes
Target Audience
Effect
• Unaided awareness
• Aided awareness
• Knowledge of
company profile
and offer
• Relevance of
company (to
stakeholder)
• Visitors to website
• Click-thru to site
• Time spent on site
• Downloads from site
• Calls
• Event/meeting
attendance
• Attitude change
• Uplift in reputation
drivers e.g. Trust,
Admiration
• Endorsement
• Belief in corporate
brand
• Links to site
• Enhanced
relationships with
key stakeholders
>Reputation
>Building
• Sales
• Market share
• Share price
• Talent retention and
recruitment
• Cost savings
• Customer loyalty
• Legislation/regulation
passed or blocked
18
19. MONDAY SEMINAR | 2013
Awareness Knowledge Interest Support Action
Public Relations
Activity
• Content creation
• Traditional media engagement
• Social media engagement
• Influencer engagement
• Stakeholder engagement
• Events/speeches
Intermediary
Effect
Balanced (not total)
coverage in:
• Audience reach
[traditional & social
media]
• Impressions/Target
audience
impressions
• Number of articles
• Video views
• Frequency
• Prominence
• Share of voice
• Key message
alignment
• Accuracy of facts
• Key message
alignment
• Frequency of
positive & neutral
mentions vs.
negative mentions
• Expressed opinions
of interest
• Social network
Followers [for client
and supporters vs
adversaries]
• Retweets/Shares/
Linkbacks
• Endorsement by
journalists or
influencers
• Social network Fans
[for client and
supporters vs.
adversaries]
• Expressed opinions
of support
• Likes
Target Audience
Effect
Increase or decrease
(dependent on
objective) in:
• Unaided awareness
• Aided awareness
• Knowledge of facts
of the situation
• Knowledge of client
POV
• Visitors to website
• Click-thru to site
• Time spent on site
• Downloads from site
• Calls
• Event/meeting
attendance
• Minimal attitude
change (towards
client's reputation)
• Negativity toward
company offset by
neutral/positive
opinion
• Belief in the client’s
brand
>Crisis and Issues
Management
• Maintain share
price/earnings
multiple
• Maintain market
share/sales/
customers
• Cost savings
19
20. MONDAY SEMINAR | 2013
› Social media can and should be measured
2011: Creation of #SMMStandards Coalition
Valid Metrics Model for Social Media
› What’s different between social and “traditional” media?
Dialogue not broadcast
Unmediated
Self activating
Rapid and rapid response
Valid Metrics Framework for Social Media Measurement
7. SOCIAL MEDIA MEASUREMENT
21. MONDAY SEMINAR | 2013
› Social media measurement criteria
Share Of Voice
• Social Mention
Referral Traffic
• Google Analytics
Conversion Rate
• Google Analytics Goals
• Advanced Traffic Segments
7. SOCIAL MEDIA MEASUREMENT
22. MONDAY SEMINAR | 2013
› Interesting and easy-to-use tools to check
Klout
TweetReach
Twitalyzer
Twitsprout
Topsy
Facebook Insights
Mention
Twitter Connect
Who Shared My Link
7. SOCIAL MEDIA MEASUREMENT
23. MONDAY SEMINAR | 2013
› Establish written goals
› Measure the quantity and quality of media
› Understand the same principles apply to traditional & social media
› Do not use AVE as the value of communication and PR
› Add communication questions to tracking surveys to capture outcomes
› Collect media data in a manner usable for market mix modeling
› Analytics is the future of measurement, ROI the answer
› Measurement should be transparent
› Use measurement to analyse and track progress and to improve
› Communication experts are not necessarily measurement experts
7. THE 10 GOLDEN RULES
24. MONDAY SEMINAR | 2013
› What does this mean for Peak Com?
Clients should be convinced of measurement beyond monitoring
Organize seminar/webinar to explain?
Peak Com should develop professional measurement offering
Develop our own dashboards per service line
Invest in better understanding of measurement tools/test/use for own
campaigns
Set goals of any communication/PR activity together with client
Finalize measurement offering by end 2013
Include professional measurement in any proposal as from 2014
8. Q&A