This is my Lightning Talk from Confab 2012 in Minneapolis. For a long time content management systems have been sold to content authors with the promise "you don't even need to understand code, it's like working in a Word document". But now that structured "use anywhere" content is back in the spotlight - what will this mean for the many organisations who rely on non-technical authors to develop and maintain content? My initial thoughts are: Change management, Context and Compassion.
10. The move to structured content
affects all aspects of content
strategy.
We must make authors more
than a line item on a project plan
with better consultation &
communication.
12. Even though it sounds
complex, structured content has
the potential to make an author’s
job easier, not harder.
We must motivate authors to get
it right with fantastic training &
ongoing support.
14. Understanding structured
content is (conceptually) a big
leap for some authors.
We must be ready to adapt our
systems with strong workflows &
smart governance .
15. Changing our approach to content so it's
future ready and adaptive is exciting and
will mean great things for our end users.
But if our content authors aren't
supported in this process, it will be a
hard battle for us all to implement in
our organisations.
Let’s work together to sell the new
magic.
16. Gee, that was quick!
Let’s talk some more:
Sally Bagshaw
sally@snappysentences.com
Photo credits (in order)
www.flickr.com/photos/allaboutgeorge
www.flickr.com/photos/uncle-leo
www.Vectorportal.com
www.flickr.com/photos/spilt-milk
www.flickr.com/photos/39747297@N05
www.flickr.com/photos/fontplaydotcom
www.flickr.com/photos/londonmatt
www.flickr.com/photos/katemonkey
www.flickr.com/photos/epsos