SlideShare a Scribd company logo
What is content strategy, and
where the heck do you start?
     Some thoughts and musings for the July 2012 Brisbane CS meetup
                                                   by Sally Bagshaw
We’d like you
to create a
content
strategy for us.
Here’s our
content:


                   http://www.flickr.com/photos/elwillo
“Content strategy is the practice of
planning for the creation, delivery,
and governance of useful, usable
content.”
             Kristina Halvorson, Content strategy for the web.
But where do
                                          you start?
www.flickr.com/photos/fontplaydotcom
My approach
1. Define
2. Develop
3. Deliver

(Please note this is still a work in progress.)
Define the current content situation
1.   Discovery documents
2.   Interviews
3.   Workshops
4.   Competitor analysis
5.   Quantitative analysis
6.   Qualitative analysis
Develop content goals
1. Core content strategy
2. Content strategy framework (the 4
   elements covering the content components
   and the people components)
3. Recommend the tools you’re going to need
   to implement it all
Deliver the tools to achieve the
              content goals
1.   Style guides
2.   Taxonomy
3.   Content marketing
4.   Training
5.   Workflows
6.   Editorial calendars
7.   Content reviews/redevelopment
8.   Governance models
Some of my learnings
• Stakeholder consultation is crucial (and
  messy)
• Content is very personal
• Content means more than words on a page
• Aim high but start close to the ground
• The process of CS sometimes uncovers
  larger problems

More Related Content

What's hot

Maker Ed/Makerspace Webinar
Maker Ed/Makerspace Webinar Maker Ed/Makerspace Webinar
Maker Ed/Makerspace Webinar
Kim Caise
 
Understanding the content lifecycle
Understanding the content lifecycleUnderstanding the content lifecycle
Understanding the content lifecycle
Hilary Marsh, Content Company, Inc.
 
Maps, Models, and Teams
Maps, Models, and TeamsMaps, Models, and Teams
Maps, Models, and Teams
Jeff Eaton
 
Content Modelling Workshop Preview
Content Modelling Workshop PreviewContent Modelling Workshop Preview
Content Modelling Workshop Preview
Rachel Lovinger
 
Intranet content governance
Intranet content governanceIntranet content governance
Intranet content governance
Hilary Marsh, Content Company, Inc.
 
5 Tips to Keep Your Resume Out of The Black Hole
5 Tips to Keep Your Resume Out of The Black Hole5 Tips to Keep Your Resume Out of The Black Hole
5 Tips to Keep Your Resume Out of The Black Hole
Hannah Morgan
 
Ten things i've learned about drupal
Ten things i've learned about drupalTen things i've learned about drupal
Ten things i've learned about drupal
Nina McHale
 
Visual Hierarchy in a Mobile Design World
Visual Hierarchy in a Mobile Design WorldVisual Hierarchy in a Mobile Design World
Visual Hierarchy in a Mobile Design World
Waylon Baumgardner
 
HDI LCO Social Media Presentation (Fall 2009)
HDI LCO Social Media Presentation (Fall 2009)HDI LCO Social Media Presentation (Fall 2009)
HDI LCO Social Media Presentation (Fall 2009)
Phil Gerbyshak
 
Making the most of your content investments
Making the most of your content investmentsMaking the most of your content investments
Making the most of your content investments
Hilary Marsh, Content Company, Inc.
 

What's hot (10)

Maker Ed/Makerspace Webinar
Maker Ed/Makerspace Webinar Maker Ed/Makerspace Webinar
Maker Ed/Makerspace Webinar
 
Understanding the content lifecycle
Understanding the content lifecycleUnderstanding the content lifecycle
Understanding the content lifecycle
 
Maps, Models, and Teams
Maps, Models, and TeamsMaps, Models, and Teams
Maps, Models, and Teams
 
Content Modelling Workshop Preview
Content Modelling Workshop PreviewContent Modelling Workshop Preview
Content Modelling Workshop Preview
 
Intranet content governance
Intranet content governanceIntranet content governance
Intranet content governance
 
5 Tips to Keep Your Resume Out of The Black Hole
5 Tips to Keep Your Resume Out of The Black Hole5 Tips to Keep Your Resume Out of The Black Hole
5 Tips to Keep Your Resume Out of The Black Hole
 
Ten things i've learned about drupal
Ten things i've learned about drupalTen things i've learned about drupal
Ten things i've learned about drupal
 
Visual Hierarchy in a Mobile Design World
Visual Hierarchy in a Mobile Design WorldVisual Hierarchy in a Mobile Design World
Visual Hierarchy in a Mobile Design World
 
HDI LCO Social Media Presentation (Fall 2009)
HDI LCO Social Media Presentation (Fall 2009)HDI LCO Social Media Presentation (Fall 2009)
HDI LCO Social Media Presentation (Fall 2009)
 
Making the most of your content investments
Making the most of your content investmentsMaking the most of your content investments
Making the most of your content investments
 

Viewers also liked

Contes treballats
Contes treballatsContes treballats
Contes treballats
canmisses
 
What structured content will mean for authors
What structured content will mean for authorsWhat structured content will mean for authors
What structured content will mean for authors
Sally Bagshaw
 
Els meus contes
Els meus contes Els meus contes
Els meus contes
escolaroda
 
New microsoft power point presentation
New microsoft power point presentationNew microsoft power point presentation
New microsoft power point presentation
Hamdan Ad
 
Morbid obesity
Morbid obesityMorbid obesity
Morbid obesity
HAMAD DHUHAYR
 
Obesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical ApplicationsObesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical Applications
Hyung Jin Choi
 
The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...
Hyung Jin Choi
 

Viewers also liked (7)

Contes treballats
Contes treballatsContes treballats
Contes treballats
 
What structured content will mean for authors
What structured content will mean for authorsWhat structured content will mean for authors
What structured content will mean for authors
 
Els meus contes
Els meus contes Els meus contes
Els meus contes
 
New microsoft power point presentation
New microsoft power point presentationNew microsoft power point presentation
New microsoft power point presentation
 
Morbid obesity
Morbid obesityMorbid obesity
Morbid obesity
 
Obesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical ApplicationsObesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical Applications
 
The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...
 

Similar to What is content strategy?

Content strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKEContent strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKE
Lauren Pope
 
How to Conquer Content Chaos
How to Conquer Content ChaosHow to Conquer Content Chaos
How to Conquer Content Chaos
Kristina Halvorson
 
Content Strategy Deliverables
Content Strategy DeliverablesContent Strategy Deliverables
Content Strategy Deliverables
Duo Consulting
 
Content strategy for UX
 Content strategy for UX Content strategy for UX
Content strategy for UX
UXPA UK
 
#Howto do a content strategy
#Howto do a content strategy#Howto do a content strategy
#Howto do a content strategy
Euronet srl
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
Kristina Halvorson
 
SVC Content Strategy Workshop - Winter 2012
SVC Content Strategy Workshop - Winter 2012SVC Content Strategy Workshop - Winter 2012
SVC Content Strategy Workshop - Winter 2012
James Callan
 
Content Strategy: UX's New BFF!
Content Strategy: UX's New BFF!Content Strategy: UX's New BFF!
Content Strategy: UX's New BFF!
Chris LaRoche
 
Content Operations: Connecting strategy and delivery
Content Operations: Connecting strategy and deliveryContent Operations: Connecting strategy and delivery
Content Operations: Connecting strategy and delivery
Robert Mills
 
Create Content People Love
Create Content People LoveCreate Content People Love
Create Content People Love
Patty Swisher
 
A Crash Course in Content Strategy
A Crash Course in Content StrategyA Crash Course in Content Strategy
A Crash Course in Content Strategy
James Callan
 
Getting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General AssemblyGetting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General Assembly
Melanie Seibert
 
A core content strategy process for a strong start csa
A core content strategy process for a strong start   csaA core content strategy process for a strong start   csa
A core content strategy process for a strong start csa
Sarah Beckley
 
How to make content matter
How to make content matterHow to make content matter
How to make content matter
Master Web Creations
 
Collective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalCollective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-final
Content Strategy Inc.
 
Confab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork WorkshopConfab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork Workshop
Content Strategy Inc.
 
Developing blended learning
Developing blended learning Developing blended learning
Developing blended learning
Kelly Fryer (BSc, MCIPD, MAC, DSFH)
 
Unpacking Content Strategy
Unpacking Content StrategyUnpacking Content Strategy
Unpacking Content Strategy
Content Strategy Singapore Meetup
 
Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013
James Callan
 
Content strategy by stealth
Content strategy by stealthContent strategy by stealth
Content strategy by stealth
Kate Thomas
 

Similar to What is content strategy? (20)

Content strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKEContent strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKE
 
How to Conquer Content Chaos
How to Conquer Content ChaosHow to Conquer Content Chaos
How to Conquer Content Chaos
 
Content Strategy Deliverables
Content Strategy DeliverablesContent Strategy Deliverables
Content Strategy Deliverables
 
Content strategy for UX
 Content strategy for UX Content strategy for UX
Content strategy for UX
 
#Howto do a content strategy
#Howto do a content strategy#Howto do a content strategy
#Howto do a content strategy
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
 
SVC Content Strategy Workshop - Winter 2012
SVC Content Strategy Workshop - Winter 2012SVC Content Strategy Workshop - Winter 2012
SVC Content Strategy Workshop - Winter 2012
 
Content Strategy: UX's New BFF!
Content Strategy: UX's New BFF!Content Strategy: UX's New BFF!
Content Strategy: UX's New BFF!
 
Content Operations: Connecting strategy and delivery
Content Operations: Connecting strategy and deliveryContent Operations: Connecting strategy and delivery
Content Operations: Connecting strategy and delivery
 
Create Content People Love
Create Content People LoveCreate Content People Love
Create Content People Love
 
A Crash Course in Content Strategy
A Crash Course in Content StrategyA Crash Course in Content Strategy
A Crash Course in Content Strategy
 
Getting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General AssemblyGetting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General Assembly
 
A core content strategy process for a strong start csa
A core content strategy process for a strong start   csaA core content strategy process for a strong start   csa
A core content strategy process for a strong start csa
 
How to make content matter
How to make content matterHow to make content matter
How to make content matter
 
Collective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalCollective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-final
 
Confab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork WorkshopConfab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork Workshop
 
Developing blended learning
Developing blended learning Developing blended learning
Developing blended learning
 
Unpacking Content Strategy
Unpacking Content StrategyUnpacking Content Strategy
Unpacking Content Strategy
 
Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013
 
Content strategy by stealth
Content strategy by stealthContent strategy by stealth
Content strategy by stealth
 

More from Sally Bagshaw

Beyond words - using content strategy for better ux
Beyond words - using content strategy for better uxBeyond words - using content strategy for better ux
Beyond words - using content strategy for better ux
Sally Bagshaw
 
Beyond words using content strategy for better ux
Beyond words   using content strategy for better uxBeyond words   using content strategy for better ux
Beyond words using content strategy for better ux
Sally Bagshaw
 
Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017
Sally Bagshaw
 
Defining your brand's voice and tone
Defining your brand's voice and toneDefining your brand's voice and tone
Defining your brand's voice and tone
Sally Bagshaw
 
Taming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholdersTaming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholders
Sally Bagshaw
 
Beyond the web: Customer service content strategy
Beyond the web: Customer service content strategyBeyond the web: Customer service content strategy
Beyond the web: Customer service content strategy
Sally Bagshaw
 
Key initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketingKey initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketing
Sally Bagshaw
 

More from Sally Bagshaw (7)

Beyond words - using content strategy for better ux
Beyond words - using content strategy for better uxBeyond words - using content strategy for better ux
Beyond words - using content strategy for better ux
 
Beyond words using content strategy for better ux
Beyond words   using content strategy for better uxBeyond words   using content strategy for better ux
Beyond words using content strategy for better ux
 
Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017
 
Defining your brand's voice and tone
Defining your brand's voice and toneDefining your brand's voice and tone
Defining your brand's voice and tone
 
Taming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholdersTaming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholders
 
Beyond the web: Customer service content strategy
Beyond the web: Customer service content strategyBeyond the web: Customer service content strategy
Beyond the web: Customer service content strategy
 
Key initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketingKey initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketing
 

Recently uploaded

Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
LucaBarbaro3
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Intelisync
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
HarisZaheer8
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
Shinana2
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
Dinusha Kumarasiri
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 

Recently uploaded (20)

Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 

What is content strategy?

  • 1. What is content strategy, and where the heck do you start? Some thoughts and musings for the July 2012 Brisbane CS meetup by Sally Bagshaw
  • 2. We’d like you to create a content strategy for us. Here’s our content: http://www.flickr.com/photos/elwillo
  • 3. “Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.” Kristina Halvorson, Content strategy for the web.
  • 4.
  • 5. But where do you start? www.flickr.com/photos/fontplaydotcom
  • 6. My approach 1. Define 2. Develop 3. Deliver (Please note this is still a work in progress.)
  • 7. Define the current content situation 1. Discovery documents 2. Interviews 3. Workshops 4. Competitor analysis 5. Quantitative analysis 6. Qualitative analysis
  • 8. Develop content goals 1. Core content strategy 2. Content strategy framework (the 4 elements covering the content components and the people components) 3. Recommend the tools you’re going to need to implement it all
  • 9. Deliver the tools to achieve the content goals 1. Style guides 2. Taxonomy 3. Content marketing 4. Training 5. Workflows 6. Editorial calendars 7. Content reviews/redevelopment 8. Governance models
  • 10. Some of my learnings • Stakeholder consultation is crucial (and messy) • Content is very personal • Content means more than words on a page • Aim high but start close to the ground • The process of CS sometimes uncovers larger problems