An overview of why your business should invest in sensory branding in retail environments, and why you should choose WAV Atmospheric Branding for the job.

1. WHYYOU SHOULD INVEST IN
SENSORY MARKETING
DESIGNERS OF ATMOSPHERIC BRANDING
wavatmospheric.com

2. DESIGNERS OF ATMOSPHERIC BRANDING
SENSORY
MARKETING
CAN
create primal bonds
increase customer spendings
prime active messages

3. Imagine you have an eco-luxury hotel and
you want me to develop a deep emotional
connection with your brand.Your service is
great, the location is perfect, but there is
something missing for me to recall. Believe it
or not, you can make your customers
remember your brand’s promise faster than
any other method, with a customized scent.
DESIGNERS OF ATMOSPHERIC BRANDING
+ = Primal Bonds

4. DESIGNERS OF ATMOSPHERIC BRANDING
THE SCIENCE OF SCENTS
Our emotions on any given day can be changed
with a simple whiff. Thatʼs a fact!
•Messages regarding our sense of smell are not channelled
through the thalamus because of primal wiring
•Olfactory bulb in the nose has an express lane – neurons
with direct access to the brain
•Abundant supply of connections in the amygdala
•The amygdala and hippocampus are the powerhouse
of emotional triggers and memories
•Therefore WAV Scents = your brandʼs instant emotional bond
WAVSCENTS brings in an array of 100% natural and
organic aromatic oils which meet the health standards
of the European Union and duly certified by the
International Fragrance Association.
OUR SOLUTION

5. Imagine you want me to internalize auditory
messages from your brand. Or you simply want
me to spend more money at your café.
Perhaps Sonic Branding can be a game changer
for your business.With our dedicated team of
engineers and commercial sound installations
you can deliver custom messages to your
customers and strategically affect their psyches.
DESIGNERS OF ATMOSPHERIC BRANDING
+ = Increased Spendings

6. DESIGNERS OF ATMOSPHERIC BRANDING
THE SCIENCE OF SOUND
Our emotions on any given day can be changed
with a simple tempo. Thatʼs a fact!
• In-store radio increases brand awareness, increases trial,
encourages repeat visits, and strengthens customer loyalty.
• Research shows controlled tempo of an atmosphere can help
bring higher percentage of sales.1
• In-store radio gives your brand the edge and gives you full
control of who and what gets heard inside your store.
• In-store radio reinforces your clientsʼ emotional attachment to
your brand, maximizes your instore airspace and increases
your bottomline.
WAV Atmospheric Branding combines the Science
and Art of Branding through its Instore Radio and
commercial sound installations. Professionally
delivering branded in-store music plus customized
messages to suit your brandʼs needs.
OUR SOLUTION
1. https://jyx.jyu.fi/dspace/bitstream/handle/123456789/20304/
URN_NBN_fi_jyu-200905271640.pdf?sequence=1

7. Imagine you want me to change my attitude
towards a product or service before I
contextually interact with your brand.That’s
where visual priming and peripheral vision
come in. Not only can you remind your
clients with graphic promotions but you can
also prime their attitudes with visual cues.
DESIGNERS OF ATMOSPHERIC BRANDING
+ = Visual Priming

8. DESIGNERS OF ATMOSPHERIC BRANDING
THE SCIENCE OF VISION
Our emotions on any given day can be changed
with a simple picture. Thatʼs a fact!
• Studies have shown that priming viewers with visual cues,
including at peripheral vision, can alter the rate
of customer gratification and even increase creativity.1
• Our creative team consists of award winning creative
directors, TV commercial directors and grounded production
crew that have worked with fortune 500 companies
but wonʼt hesitate working with start ups.
• Context is key, which is why we offer stand alone kiosks,
touchscreen signages, streamed customized TV, hotel
entrance signage, corporate led bulletins and more!
WAV Atmospheric Brandingʼs digital signage take
different forms. From the largest displays that curve
around your walls, to the tiniest displays you can
place on your tabletop.
OUR SOLUTION
1. http://www.rotman.utoronto.ca/Connect/MediaCentre/NewsReleases/-/
media/Files/Proof-Points/Rotman/NewThinking/fastfood.pdf

9. DESIGNERS OF ATMOSPHERIC BRANDING
THANK YOU FROM THE EXECUTIVE TEAM
Would you like a better way to connect
and engage with your customers?
I invite you to visit wavatmospheric.com
Caloy Hinolan | CEO & President
Lanie Sicangco-Hinolan
Vice President for
Special Projects
Alma Jadie
Vice President for
Special Projects
Benny Hinolan
AVP for
Operations
Jj Sison
Head of Sales