Brandsense

This document discusses using all five senses to build strong brands. It provides an introduction to BrandSense, which is a holistic approach to understanding and building brands by considering how they appeal to sight, sound, smell, touch and taste. The document outlines why smell is an important sense for brands to leverage and provides examples of companies that are successfully using sensory experiences and digital scent technologies. It argues that an integrated sensory experience can help brands stand out from competitors by creating lasting impressions in customers' minds.