The document discusses different types of consumers and promotional strategies for various products and services. It defines consumers who prefer written information, ethnocentric consumers who favor domestic products, materialistic consumers who value possessions, and inner-directed consumers who rely on their own values. It also provides details about promotional campaigns for a spa, village resort, robotic dolls, gold jewelry, amusement park, and designer clothing line. The campaigns include advertisements, brochures, events, and partnerships with other brands.

1. Welcome to the world of marketing

2. Personality Traits of Consumer &Product Promotional Campaign

3. Consumer who are Verbalizers

4. Definition Consumer who prefer written or verbal information . Point by point explanation or detailed description required.

8. Special features of our spa

9. Other features 1) Foot Reflexology via machine and massage equipments 2) Body treatment, body scrubs & body wraps 3) Aroma therapy & other relaxing therapies 4) Facial treatment 5) Comfortable sitting area 6) Calm and soothing ambience with soft and delighting music. “Let harmony, tranquillity surrounds you, time stands still & a deep sense of relaxation washes over”

10. Promotional strategy Tele branding and advertisements on the channels like NDTV Good Times, Travel Living Printed detailed ads in the magazines like cosmopolitan, lifestyle magazines Pamphlets and brochure with detail information Attractive packages Corporate discounts Free passes and discount coupons as awards and prizes Online marketing, Pop-ups and emails “Relax, renew & recharge” is the Punch line of our spa

11. Consumer with high Ethnocentrism

12. Definition The consumers likelihood to accept or reject foreign made productsEthnocentric consumers feel it is wrong to purchase foreign-made productsThey can be targeted by stressing nationalistic themes

13. Chauki dhani

14. special feature

15. Other feature Mirror of Rajasthani culture since 1989. The display of traditional huts and workmanship will take you back to the older times. Experience the rich warmth and rustic charm of a typical Rajasthani Village at Chokhi Dhani The festivities never end here. Live dance and music performance all through the evenings The artificial forest with roar sounds of animals and tribes, boating, horse riding, camel riding, elephant riding

16. Cont... Facility of photo studio with traditional look, a national art and craft market, a museum and many more places showing Rajasthani village culture , villagers' lifestyle with a dining hall, renowned for the mouth watering and typical Rajasthani food “MANUHAR” (mouthful catering) Showing real picture of Rajasthan which is still there in villages, art Bani Thani, the wall decorations, the cow dung plaster, the pure food, the fresh air, the traditions, the costumes and at last but not least the feelings. “A place where you will enjoy to come and forget to leave , place where you and your family love to come again and again”.

17. Promotionalcampaign Chauki dhani e-brochure. Chauki dhani news letter. Bill boards. TV advertisement. Online marketing as ethnics 5 star village resort Word of mouth. Tie-ups with tours and travel agencies. Free passes via FM Radio.

18. Consumers With High Dogmatism

19. Definition A personality trait that reflects the degree of rigidity a person displays toward the unfamiliar and toward information that is contrary to his or her own established beliefs. High dogmatic-discomfort with new product. Low dogmatic-like to try new product

20. BARBIE: DOLLY DOLLS

22. Product features Introducing robotic dolls: remote operated Vibrant colors ,Skin friendly Durable Fine finish Easy to clean Attractive range Soft Additional Dress & accessories kit available with specific range.

23. Our Brand Ambassador

24. Promotional campaign Advertisement on kids channel like pogo, cartoon network. Daily soaps channel like Sony ,colours.zee etc. Display in kids brand like Lilliput & jinny jony. Showcasing in multibrands retail outlets. Print media like kids comics , women magzines Sponsorship in kids events and kids fashion shows

25. Consumer With High Materialism

26. Definition The degree of consumer attachment to a worldly possession. The extent to which a person is considered “materialistic. Characteristic of materialistic people: Value acquiring and showing-off possessions-Are particularly self-centered and selfish-Seek lifestyles full of possessions-Have many possessions that do not lead to greater happiness..

27. Atulya golden jewellery

28. Special Features

29. Other features High in aesthetic appeal: Perfect blend of traditional and contemporary Excellent clarity and luster with smooth edges Customize and intricate design Designer jewellery (Diamond studed, gold, pearl, polki, kundan) Collection for different occasions with high fashion appeal Attractive designs with variety of range

30. Promotion campaign Promotions by events: Fashion shows Display in national and international jewellery shows Advertisements on Televisions Print ads in women magazines: Femina etc Sponsorships of events Promotions by branded beauty saloons Bill boards Online marketing, pop ups

31. Our Brand Ambassador

32. Consumer with Low Optimum Stimulation level (osl)

33. Definition 1) (OSL) seems to reflect a person’s desired level of life style stimulation . 2) LOW OSL CONSUMER – OSL<LSL

36. Special Features

37. Other Features: Rides and attractions : Water rides, thrill rides, roller coaster Refreshment and food centers. Children’s fairy land & animal theme park, Disney characters Gardens and Activity games, scary house. Rain dance floor. Pay as you go.

38. Promotional Campaign Advertisement on T.V F.M radio Bill boards Pamphlets & brochures Bulk promotional Sms Print media like newspaper , magzines Word of mouth

39. Inner Directed consumers

40. Definition Consumers who tend to rely on their own inner values & standards in evaluating new product More likely to be consumer innovators Tend to prefer ads that stress product features and benefits matching with their own values and beliefs.

41. “REFLECTION” designer outfits and accessories

43. Special Features

45. sandles &

46. stale toes along with matching accessories, belts and hand bags.Customized design solutions Vibrant and playful colors Attractive variety of range

47. Promotional Campaign Online marketing Sponsorship of events Ads on television Printed ads in women magazine Showcasing in multi brand retail outlets Bill boards FM Radio Promotional SMS

48. THANK YOU