WhiteLabel Creative is an agency with unparalleled expertise in Sensory Branding and Cultural Programming. The agency delivers on these core competencies by way of effectively engaging each of the Five Senses when creating a brand's DNA, a physical environment or a consumer experience: SOUND, SCENT, SIGHT, TOUCH and TASTE are each considered and engaged in concert, exponentially increasing the connection with the desired audience. The agency is an evolution of the pioneering work done in the areas of integrated, influencer, content, and experiential led branding and marketing that the founders began over 20 years ago. For discerning audiences, consumption, in all forms, is experience driven. It is where luxury and lifestyle brands, including hospitality and destination experiences, need to be looking now and going forward. WhiteLabel creates truly unique environments and experiences for select clients, viscerally enhancing and improving the brand experience.

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Company:
Date:
CAPABILITIES PRESENTATION
WHITELABEL CREATIVE
2017 No: V 01

2. 2
―TOBA BETA
“MEMORIES ESTABLISH
THE PAST; SENSES
PERCEIVE THE PRESENT;
IMAGINATIONS SHAPE
THE FUTURE.”

3. ETHOS

4. 4
ensorium
A sensorium is the sum of an organism's perception, the "seat of
sensation" where it experiences and interprets the environments within
which it lives.

5. 5
WhiteLabel is built on the belief that consumption of goods and services, now more than ever,
is destination and experience driven.
FRESH PERSPECTIVE. PROVEN EXPERIENCE. GOOD SENSE. CREATIVE SENSIBILITIES.
We have a well-honed aesthetic appreciation and experience in working with creative teams
across a RANGE OF DISCIPLINES.
WhiteLabel uses these RESOURCES and vast experience to deliver BESPOKE SOLUTIONS
for each client’s needs and objectives.
We are an independent creative company. We partner with global and emerging
businesses to design SENSORY IDENTITIES, BRANDING & EXPERIENCES
through SOUND, SCENT, SIGHT, TOUCH & TASTE.
/WhoWe Are

6. 6
“CUSTOMERS FORM
PERCEPTIONS OF YOUR
BRAND BASED ON HOW
THEY EXPERIENCE IT
THROUGH THEIR SENSES.”

7. 7
Our strategic thinking gives WhiteLabel the conceptual framework to understand
the needs of today’s LUXURY and LIFESTYLE BUSINESSES. We give brands
ORIGINAL NARRATIVES, EXPLOSIVE STORIES, and CONCEPTS inspired by
the COUNTER-CULTURE.
Creating targeted and NICHE CULTURAL PROGRAMMING across numerous
LIFESTYLE VERTICALS, INCREASES THE DRAW, ENGAGEMENT and RETENTION of
high touch consumers.
SENSORY MEMORY is one of the most powerful triggers of emotional recall.
Engaging every relevant sense whenever possible is the key to creating
an exponentially more IMPACTFUL EXPERIENCE or DISTINCT MEMORY.
/WhatWe Do

8. ENHANCE CUSTOMER PERCEPTION
ENCOURAGE REPEAT VISITS & PURCHASING
SWAY CUSTOMERS TO RECOMMEND THE BRAND & EXPERIENCE TO OTHERS
INSPIRE BRAND LOYALTY AND ADVOCACY
INCREASE ROI ON MARKETING & PR SPENDS
TAKE CONTROL OF YOUR
BRAND EXPERIENCE.
8

9. / HowWe Do It
9
WE DON'T WORK FOR CLIENTS, WE WORK WITH THEM. Chemistry and fit
are hugely important to us; HONEST, OPEN RELATIONSHIPS ARE THE KEY
TO UNLOCKING GREAT WORK.
Dependent on what the best path forward is determined to be, THE UNIQUE
SERVICES OFFERING is dialed in and delivered on by the WhiteLabel team
and A TAILORED GROUP OF BEST IN CLASS PARTNERS with unrivaled expertise
in their area of specialization.
Each WHITELABEL client engagement BEGINS with a FULL BRAND
IMMERSION to understand the unique NEEDS and OBJECTIVES.

10. SENSES

11. WhiteLabel has carefully studied the full spectrum of engagement with the
senses, and how to harness this engagement for the purposes of creating
BRAND EXPERIENCES and CULTURAL PROGRAMMING.
Sensory Branding and Cultural Programming through the extensions of
SOUND, SCENT, SIGHT, TOUCH and TASTE create truly unique experiences
that leave a visceral connection with one’s desired audience. The development of
these pillars allows for proprietary control over your brand’s cultural ecosystem.
This understanding has led to the development of a SIGNATURE SERVICES
offering, coupled with a multitude of BEST IN CLASS PARTNERSHIPS with
PIONEERING ENTITIES and TOP LIFESTYLE EXPERTS who embody the essence of
the services they offer.
The unparalleled capabilities and access across so many different SENSORY
and CULTURAL VERTICALS, enables WhiteLabel to exist as a ONE OF A KIND
offering to a PREMIERE LUXURY and LIFESTYLE focused clientele.
/WhatWe Can Do
11

12. MOST BRANDS STILL CONCENTRATE ALMOST EXCLUSIVELY ON VISUAL MARKETING, even though research has shown that marketing that also utilizes
the senses of smell, hearing and touch are exponentially more effective. CUSTOMERS EXPERIENCE YOUR BRAND THROUGH THEIR SENSES
AND FORM LASTING EMOTIONAL ASSOCIATIONS and ATTACHMENTS BASED ON THAT SENSORY INPUT, so strategically using the different senses
to connect with them makes excellent business sense.
More than meets THE EYE.
12

13. SOUND
1

14. "EACH MEMORY AND
EXPERIENCE HAS A
SOUNDTRACK OF IT'S
OWN."
14

15. WhiteLabel’s sonic branding team has been an industry leader for over
15 years, creating multi-tiered identities for some of the world’s most
iconic Fashion Houses, as well as globally relevant & recognized
LUXURY HOSPITALITY, NIGHTLIFE, F&B, and LIFESTYLE PROPERTIES.
WhiteLabel clearly defines our client’s sonic music identity and
develops a HARDWARE, TECHNOLOGY and MUSIC NARRATIVE to work
in concert with existing brand passion points.
By integrating this new core Music Narrative into the existing DNA,
the brand gains control over the consistency of MESSAGING and
ENGAGEMENT while it SCALES, REGIONALIZES, TRENDS and EVOLVES
over time.
SERVICES
SONIC IDENTITY
MUSIC CURATION
DJ AND LIVE MUSIC PROGRAMMING
SOUND SYSTEM DESIGN & IMPLEMENTATION
INDUSTRY ALIGNMENTS & PARTNERSHIPS
15
/ Sonic Branding
SOUND

17. SIGHT
2

18. 18
“SEEING IS ABOUT
KNOWING WHERE TO
LOOK AND WHAT TO
LOOK FOR - OPENING
YOUR EYES AND
MAKING UNEXPECTED
CONNECTIONS THAT
REVEAL UNARTICULATED
NEEDS.”

19. WhiteLabel has extensive experience in the VISUAL CURATION and
programming of PHYSICAL ENVIRONMENTS and EXPERIENCES
through ART, LIGHTING, VISUALS and VIRTUAL REALITY.
WhiteLabel clearly defines our client’s AESTHETIC and intended VISUAL
MESSAGING and then develops a VISUAL NARRATIVE to work in concert
with the existing brand PASSION POINTS.
WhiteLabel is also at the forefront of VIRTUAL REALITY (VR) and
AUGMENTED REALITY (AR), the groundbreaking new mediums for
EXPERIENTIAL and IMMERSIVE CONTENT delivery. These PREMIUM
CONTENT experiences combine the best in TECHNOLOGY and DIGITAL
STORYTELLING, and are of HIGH VALUE for SALES and MARKETING
ENGAGEMENTS.
SERVICES
VISUAL IDENTITY
CREATIVE DIRECTION
ART CURATION
ART PROGRAMMING
VIRTUAL REALITY EXPERIENCES & IMMERSIONS
LIGHTING DESIGN AND VISUALS PROGRAMMING
19
/Visual Branding
SIGHT

21. SMELL
3

22. ―MARTIN LINDSTROM
22
“75% OF THE EMOTIONS
WE GENERATE ON A
DAILY BASIS ARE
AFFECTED BY SMELL.
NEXT TO SIGHT, IT IS
THE MOST IMPORTANT
SENSE WE HAVE.”

23. Having been identified as one of the top 5 boutique creators and
purveyors of LUXURY SCENTS in the world, along with one of the
most extensive scent and FRAGRANCE LIBRARIES, the WhiteLabel
SCENT IDENTITY and BRANDING team has deep expertise in
CONNECTING WITH CONSUMERS through SCENT and SCENT
DRIVEN EXPERIENCES.
This experience can exist in the EXPERIENTIAL CATEGORY, through
EVENTS, ENVIRONMENTS and INTERACTIVE EXPERIENCES. It can
also make its way into DISTINCT PRODUCTS that carry with them
the brand identity wherever they go. These unique products can
include ROOM SCENTS, CANDLES, DRAWER LINERS, STATIONERY,
BATH and BEAUTY PRODUCTS, INCLUDING FRAGRANCES.
WhiteLabel translates a brand’s essence into a scent identity,
enriching all brand elements to create SIGNATURE EXPERIENCES.
WhiteLabel scent identities ATTRACT CONSUMERS, GENERATE
MORE REVENUE, IMPROVE CUSTOMER SATISFACTION, enhance the
perception of the brand and DEEPEN BRAND LOYALTY.
SERVICES
SCENT IDENTITY
SCENT PROGRAMMING
OLFACTORY ART
PRODUCT DESIGN, DEVELOPMENT & IMPLEMENTATION
/ Scent Branding
SCENT
23

25. TOUCH
4

26. 26
“INSTINCT AND INTELLECT
COMBINE TO HELP NAVIGATE
UNCERTAINTY; TO IDENTIFY
AND DEFINE THE RIGHT
OPPORTUNITIES AND SHAPE
UNIQUE, CREDIBLE WAYS
FORWARD.”

27. WhiteLabel’s team designs and produces tailor-made objects.
Each creation is displayed like a modern fairy tale paying homage
to brand and product. OUR OBSESSIONS: HISTORY, THE SENSES,
MANUFACTURING, DETAILS, FINISHES and EXCEPTIONAL QUALITY.
We believe we owe brands an excellence equal to
their own.
Our vision of corporate COMMUNICATIONS COLLATERAL whether
external or internal is based upon our INTIMATE KNOWLEDGE of
BRANDS and LUXURY HOUSES.
WhiteLabel’s sense of STORYTELLING nourishes brands with
STORIES, TALES, HEROES and DESIRABILITY. Graphic design: an art
we stress test to ensure that our CREATIVITY is always exactly what's
needed. Our production partners allow us a direct and demanding
dialogue with our suppliers.
SERVICES
BRAND IDENTITY
BRANDED ASSETS DEVELOPMENT
PRODUCT DESIGN, DEVELOPMENT & IMPLEMENTATION
COUTURE STAFF UNIFORM & ACCESSORIES DEVELOPMENT
27
TOUCH
/Tactile Branding

29. 5
TASTE

30. 30
“TRUE UNDERSTANDING
AND EXPERTISE EMERGE
THROUGH GENUINE
INTEREST, IMMERSION,
EXPERIMENTATION AND
FIRST-HAND SENSORIAL
EXPERIENCE.”

31. From BUILDING NEW CONCEPTS to GROWING EXISTING ONES to
DEVELOPING and CURATING BESPOKE EXPERIENCES, we know
the ins and outs of the Food & Beverage world.
We know what rules to break, and which ones to follow to FUEL the
potential, PASSION, and PARTICIPATION when it comes to developing
a brand identity through and around Food & Beverage offerings and
experiences.
WhiteLabel recognizes and honors the important role that TASTE
BRANDING and IDENTITY DEVELOPMENT plays when positioning
a brand or brand experience, through proper Food & Beverage
curation, as well as culinary and cocktail experiences.
SERVICES
CULINARY IDENTITY
CULINARY PROGRAMMING
F&B CURATION
COCKTAIL IDENTITY
COCKTAIL PROGRAMMING
COCKTAIL CURATION
31
TASTE
/Taste Branding

33. CULTURE

34. WhiteLabel adheres to the strong belief that the key to building or
maintaining a Luxury or Lifestyle brand with longevity and iconic
status is to develop AUTHENTIC, RELEVANT, ENGAGING and
SELF PROPAGATING PARTNERSHIPS and PROPRIETARY
CULTURAL PROGRAMMING in any of the many compelling
Lifestyle verticals.
LIFESTYLE PARTNERSHIPS
HOSPITALITY PROPERTIES
F&B PROPERTIES
NIGHTLIFE PROPERTIES
HEALTH, WELLNESS & MINDFULNESS PROPERTIES
RETAIL PROPERTIES
LIFESTYLE GATHERINGS
DEVELOPING EVENTS AND EXPERIENCES
AROUND KEY CULTURAL GATHERINGS
34
CULTURE
/ Development & Programming

35. ONGOING ACROSS MULTIPLE LIFESTYLE & PASSION POINT VERTICALS
35
NETWORKING
CO-WORKING
DESIGN & FASHION
FINANCE
COFFEE
TEA
WINE
COCKTAIL
MINDFULNESS
NUTRITION
WELLNESS
FITNESS
TECH
MUSIC
FILM
INNOVATION
ACTIVATIONS
/ Development & Programming

36. PROFESSIONALLY PURSUE
CONTENT CREATION
CREATING CONTENT STEMMING FROM ANY OF THE SERVICES/
CAPABILITIES OR ANY COMBINATION THEREOF
FOR PROGRAMMED CONTENT
FOR BRANDING & MARKETING & PR ASSETS
FOR SOCIAL MEDIA
EXPERIENTIAL ACTIVATIONS
EVENTS SPECIFIC TO ANY OR ALL SENSORY VERTICALS

37. / A Few Clients

38. THANK YOU.