3. About the Product
-Fun: fresh, many different styles to play with
-Wild: wacky, fun
-Colorful: wide variety
-Durable: can withhold your busy lifestyle
-Offbeat: different, eccentric
Want people to know that they can have fun
with the nail polish, designing your nails and
while wearing it. It is durable and won't chip
while you are busy with life.
4. Our Users
Britt
Female
16
White
Single
Minimum Wage
Rural
Friendly, silly, bold, fashion/clothing, modeling, wide taste in music, parties, traveling
Uses the product often, quick and easy to use, uses daily or dresses it up for occasions such as
photoshoots.
5. Our Users
Dylan
29 White
Single
Tours/travels. Lives in rural NY.
Likes different music, musician in
band, singer, awkward, weird, lazy,
somewhat distant yet spirited, silly
Uses product daily, quick and easy
for fast-paced lifestyle, long-wear
even while on the road.
7. Our Typefaces
• Kozuka Mincho Pro R is used for important titles
• Adobe Kaiti Std R is used for information
• Constantia is also often used for bold info
• Kozuka Gothic Pro B can be used for exclamation words
• Charlemagne std is often used for the
title/product name
8. Guidelines for the Logo
• You may use any other analogous,
monochromatic colors with the logo.
• Do not mix complementary colors together
We like wacky, but not ugly. (We trust you to make it pretty)
