Har ni en komplett helhetsbild över er kund, eller består
den av flera pusselbitar med data spridd över olika
system, källor och silos? När företags olika funktioner
kan få en samlad bild av kunderna i ett gränssnitt, tas
steget mot en bättre kunddialog, nöjdare kunder, ökad
försäljning samt en effektivare organisation.
Talare: Ulf Magnusson, CEO, Itera. Mer från dagen på http://bit.ly/sb13se
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Få en helhetsbild av dina kunder - Smarter Business 2013
1. Volume - Velocity - Variety
Storlek - Hastighet - Variation
CONFERENCE 17 OKTOBER 2013
FÅ EN HELHETSBILD AV
DINA KUNDER
ULF MAGNUSSON, CO FOUNDER AND CEO ITERA SWEDEN
2. Få en helhetsbild av dina kunder
• Har ni en samlad helhetsbild över era kunder,
eller består den av flera pusselbitar med data
spridd över olika system, källor och silos?
• Kan företagets olika funktioner få en samlad bild
av kunderna i ett gränssnitt?
• När detta fungerar tas steget mot en bättre
kunddialog, nöjdare kunder, ökad försäljning
samt en effektivare organisation.
INVESTOR PRESESENTATION
2013
/
2
3. Tre kundmöten på ett företag - ett vanligt scenario
Försäljning
Kundservice
Fakturaservice
INVESTOR PRESESENTATION
2013
/
3
4. Tre strukturerade system för stöd av varje process
Försäljning
Kundservice
Fakturaservice
INVESTOR PRESESENTATION
2013
/
4
5. Lösningar:
Tre strukturerade system - in i ett gemensamt strukturerat system?
Försäljning
Kundservice
Fakturaservice
INVESTOR PRESESENTATION
2013
/
5
6. Tre strukturerade system – behandla dessa som
ostrukturerat BigData
Försäljning
Kundservice
Fakturaservice
Big data Analyticss
Försäljning
Fakturaservice
Kundservice
INVESTOR PRESESENTATION
2013
/
6
7. Information Navigation, Discovery & Insight Through One Interface
Access all sources
or individual source
Live link here
Setup alert to
notify change
Dynamic
categorization
Identify topical experts
Narrow down results set
Refinements based
on metadata
Highly relevant, secure &
personalized results
Comment results
Tag results
Store &
share results
Rate results
8. o
360 View Applications with Data Explorer App Builder
Purpose-built application to solve a specific
information-centric business challenge
Powerful, easy-to-deploy application
framework to create 360o view apps to
support specific activities such as
customer support & sales enablement
Changes the information access paradigm
by proactively pushing relevant information
to each user based on roles, context, and
current activities
Combines structured & unstructured info to
enable organizations to contextually view
customers, products, projects, services etc
Post comments in real time for larger
audience to view
Create shared spaces for project-level
collaboration
Push information through a portlet or
i-widget to show the most recent
information about a specific topic
25/10/20
8
13
Fast time to value, rapid deployments from
PoCs to production in 4-12 weeks
9. Itera vision: Making a difference. Always
• A Nordic communication
and technology company
–
Bringing better solutions to life for
people.
• Nordic customers through
strong business intimacy
–
–
Headquarter in Oslo
5 regional offices
• Full service solutions with
seamless nearshoring
–
–
Full range of services, from strategy
& insight to managed services
including operations.
Enhanced value with blended rates
• Great people
–
Enthusiastic and motivated
employees that really want to make a
difference
INVESTOR PRESESENTATION
2013
/
9
Editor's Notes
The ability to access and fuse information from many different applications and sources also allows creation of purpose-built applications that provide a 360 degree view of any subject to solve a specific business problem, such as customer service, sales engagement, or R&D. In this view which could be used by a customer service rep or account manager, we have a 360 degree view of a product that includes everything a sales or customer service professional needs to know about the product itself, as well as other information such as how the product is being discussed in social media, purchase trends, reasons the product is returned, industry news and more. An Activity Feed that proactively pushes new information of interest to the account team—all without the user ever consciously typing a search query. The same kind of 360 degree view can be presented for a customer, a supplier, or other important entity.