WatchOver is a GPS tracking device for individuals with Alzheimer's or dementia. It consists of a base unit, GPS tag, and mobile app to track location and provide directional assistance to caregivers. The system sends alerts if the wearer wanders out of range. WatchOver aims to partner with healthcare providers and deliver its product to caregivers to help them care for loved ones more easily. It conducted a breakeven analysis and found it would need to sell 118 units per period to break even.

1. WATCH
E S T . 2014
OVER

2. Die if not found within 24 hours
Source: CNN News
4 out of 10

3. SOLUTION

4. WATCHOVER
Solution

5. Base Unit
GPS Tag
Web Server
GPS Watch
Bluetooth
Direction
Service

6. WATCHOVER
Use Scenario

8. 2015Team Planning
F U T U R E G O A L S
Partner with Doctors
and Care Professionals
Train Response Team
Deliver to and Help
Caregivers

9. Questions?

10. Always be by your loved one’s side.
WatchOver

11. WATCHOVER
Competitors
Handheld receiver and
GPS watch
24/7 call service
Battery life of 30 days in
proximity, 24-48 hours in
standby, 5 hours in live
track
$219 + $29/mo
Insertable shoe sole GPS
Battery life of 2-3 days
$299 + required monthly
service fee of $5, $23 or $33
Personal GPS locator
Battery life of up to 1
week
$129.95 +
$12.95/mo
PAL
SmartSole
Pocket
Finder

12. WATCHOVER
Concept Development

13. WATCHOVER
System Architecture
Location
Person with Alzheimer's Caregiver
Our Service
Wandering alert
Address of loved one
Direction of loved one

14. WATCHOVER
Prototype
LCD Screen
Digital Compass Buzzer
GPS
Microcontroller
Dynamic Location and
Direction Display

15. Breakeven Analysis
Alzheimer's Watch
Amounts shown in U.S. dollars
Sales
Sales price per unit 200.00
Sales volume per period (units) 2,000
Total Sales 400,000.00
Variable Costs
Commission per unit 20.00
Direct material per unit 100.00
Shipping per unit 10.00
Supplies per unit 0.00
Other variable costs per unit 5.00
Variable costs per unit 135.00
Total Variable Costs 270,000.00
Unit contribution margin 65.00
Gross Margin 130,000.00
Fixed Costs Per Period
Administrative costs 75.00
Insurance 1,000.00
Property tax 600.00
Rent 6,000.00
Other fixed costs 0.00
Total Fixed Costs per period 7,675.00
Net Profit (Loss) 122,325.00
Results:
Breakeven Point (units): 118
Sales volume analysis:
Sales volume per period (units 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000
Sales price per unit 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00
Fixed costs per period 7,675.00 7,675.00 7,675.00 7,675.00 7,675.00 7,675.00 7,675.00 7,675.00 7,675.00 7,675.00 7,675.00
Variable costs 0.00 27,000.00 54,000.00 81,000.00 108,000.00 135,000.00 162,000.00 189,000.00 216,000.00 243,000.00 270,000.00
Total costs 7,675.00 34,675.00 61,675.00 88,675.00 115,675.00 142,675.00 169,675.00 196,675.00 223,675.00 250,675.00 277,675.00
Total sales 0.00 40,000.00 80,000.00 120,000.00 160,000.00 200,000.00 240,000.00 280,000.00 320,000.00 360,000.00 400,000.00
Net profit (loss) (7,675.00) 5,325.00 18,325.00 31,325.00 44,325.00 57,325.00 70,325.00 83,325.00 96,325.00 109,325.00 122,325.00

16. Name PAL Smart Sole Pocket Finder
Aesthetics part of project lifesaver. Shoe Insert Tag
Phone Service Time Offered 24/7 Call Service ? N/A
Battery Life Battery life of 30 days (in proximity), 24-48 hours 1 Week
Longest Battery Life of Any Personal GPS
Device
Low-Battery Warning receiver e-mail or text No
Retrevial Interface Startionary or portable receiver Web or Mobile App Web or Mobile App
Location Update Rate 10 minutes
Real-time syncing between GPS SmartSoles
and tracking portal. Real-time
Location Accuracy 9 feet ?
Cost $219 initial cost + $29 monthly fee or $46.00 $300 + $___ monthly fee $12.95 per month
Web Link
http://www.projectlifesaver.org/Pal-info/about-
pal/ http://www.gpssmartsole.com/ http://www.pocketfinder.com/
Other Solutions
Monitors status of battery and alerts caregiver
when low
Works with police, fire, and rescue agencies.
Maintains offices and cell support
SMS and E-mail alerts are automatically
triggered
Option to set up GeoFence
Special Locking mechanism on watch
Accurate to 9 feet

17. Projected
Changes:
(2014 - 2025)
Alzheimer’s
Disease
Prevalence by
State

18. ● Caregiving
○ Caregiving for Alzheimer's patients is an equally difficult problem as having Alzheimer's.
○ Many people take on part time jobs in order to pay for their loved ones who develop Alzheimer's.
○ Caregivers have to leave work early or go in late etc.
● Effect of Caregiving on Work: Work-Related Changes Among Caregivers of People with Alzheimer’s.
Caregiving

19. ● Difficult Tasks for Alzheimer’s Patients
○ Getting in and out of bed
○ Dressing
○ Getting to and from the toilet
○ bathing
○ Managing incontinence and diapers
○ Feeding
○ Medication Timing
○ Remembering family/relatives
Difficult Tasks for Patients
Proportion of Caregivers of People with Alzheimer’s
versus Caregivers of Other Older People who Provide
Help with Specific Activities for Daily Living

20. ● Typical Reasons for Alzheimers
Patient Hospitalization
○ Syncope Fall Trauma
○ Ischemic Heart Disease
○ Gastrointestinal Disease
○ Pneumonia
○ Delirium Mental Status Change
Typical Reasons for Hospitalization
Reasons for Hospitalization of Individuals with Alzheimer’s

21. ● + $200 Billion
Cost in the US.
Aggregate Cost of Care by Payer for
Americans Age 65 and Older with Alzheimer’s
Disease

22. Market Sizing: