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Similar to Finished FYP Slides 10.34am 26th may
Similar to Finished FYP Slides 10.34am 26th may (20)
Finished FYP Slides 10.34am 26th may
- 1. Alzafind Wristbands Shane Griffin Levon Vasilyan Jacques Fay
- 2. Schedule
- 3. Schedule
- 4. Schedule
- 5. The Challenge Living with Alzheimer’s • 55,000 cases in Ireland • Increase 66% between 2000 and 2008 Wandering Episodes • Potentially fatal • 60-70% of patients Caregivers’ Burden • Over 14 hours of care per day • Likelihood of depression
- 6. Mission Independence and protection for Alzheimer's patients Less stress for caregivers / relatives
- 7. The Alzafind Wristband • GPS Tracking for Alzheimer’s Patients • Geo-Fence Capabilities • Interactive Website • Smart Phone Application
- 8. App
- 9. App
- 10. App
- 11. App
- 12. UML
- 13. Alzheimer’s Patient - Alzafind Wristband - Base Transceiver Station Short Message Service Center - GPS Satellite System - Satellite 3 Satellite 1 Satellite 2 GPRS Gateway Internet Communication Server Web Server Dispatching Server Caregiver Family Relative Neighbour System Architecture Diagram
- 15. Schedule
- 16. Market Research
- 17. Potential Customers Work in industry of caring for Alzheimer’s patients Uneven patient : carer ratios New approaches to assist in caring for patients Carer Full-time / part-time carer Untrained / Inexperienced Interested in devices that can assist them Relative
- 18. Survey Caregiver Family Member 75% - Yes 72.92% - Yes Has the person suffering with Alzheimer’s ever wandered off?
- 19. Survey Caregiver Family Member 81.25% - Yes 94.52% - Yes Would you be willing to invest in wearable tracking devices for your patients
- 20. Key Competitors
- 21. Three Year Projections 2016 •Total Income: €289,850 (1375 new customers) •Total Expenditure : €296,960.66 •Loss : €7,110.66 2017 •Total Income: €670,438 (1375 old customers, 2723 new customers) •Total Expenditure : €625,382.88 •Profit : €37,944.46 •Charitable Donation: €948 2018 • Total Income: €1,138,370 (4044 old customers, 4042 new customers) • Total Expenditure : €975,969.03 • Profit : €200,618.43 • Charitable Donation: €5,015.46 €140 per device €6 monthly subscription
- 22. • Micro-Controller • GPS Receiver • Battery/ Charging Source • Cellular shield Hardware Components
- 23. Schedule
- 24. Software Development We will negotiate with Android Development Ireland (app development company) to agree using a Scrum approach for the development of the iPhone and Android application. Reason Allows an onsite customer
- 25. Battery running out Project runs over schedule Patient removes device Mobile Application stops working Possible Risks
- 26. Digital Marketing Plan • Cheap and effective way of reaching large masses • Up to date information and announcements • Instant feedback and analytical data • Competitions for liking and sharing on Facebook, and re-tweeting on Twitter
- 27. • Pharmacies • Care Homes • Hospitals • Health Services • Doctors and Nurses B2B Marketing
- 28. Future Plans: What’s Next • Seek investment • Potential Partnerships • Design Prototype with Potential Manufacturing Company • Continuous redesign and improvement of processes.
- 29. Competitor knowledge Project Management Communication Technical Knowledge Building team relationships Delegation Prioritisation Key Learnings
- 30. Thank You
- 31. Appendix
- 32. • Cheap and effective way of reaching large masses • Up to date information and announcements • Instant feedback and analytical data • Competitions for liking and sharing on Facebook, and re-tweeting on Twitter
- 33. • YouTube has over one billion unique visitors every month • We will make videos on YouTube explaining about the Alzheimer's disease and suggesting how our product can help. • We will share the videos on Facebook and Twitter • Try to organize collaboration videos with other related YouTube channels • Check comments, like bar and view count
- 34. Alzafind Website • The Alzafind website will also serve the purpose of marketing. • This will be achieved by way of search engine optimization as we favour an organic search results instead of ‘PPC’ for the time being . • 75% of user do not click past the first search engine result page • We will follow some good white hat SEO techniques to achieve this such as • Google keyword planner • PageRank concept
- 35. Ethical Issues “There are situations where people like us might benefit. It’s happened to me maybe twice in the last few years – I can be walking along on my own and the shutters come down and I just can’t remember where I am. I wouldn’t mind wearing something like a watch, something like that, in that kind of situation.” (Dementia Patient, CSCI Study on restraint of old people)
- 37. Key Competitors Competitor 1 Competitor 2 Competitor 3 Our Business Business Name SmartSole MindMe PocketFinder Alazfind Price /Delivery $299.00 (€276.75) £120.00(plus £10.00 delivery) (€179.40) $151.95 (€140.50) €140.00 Monthly Subscription Basic-$29.95 (€27.70) Platinum-$49.95 (€46.20) £14.50 (€20.01) $12.95 (€11.97) €6.00 Location of business Los Angeles, CA Ampthill, Bedfordshire Irvine, CA Dublin, Ireland Key Difference Product is located in person shoe, offers two packages basic and platinum Product has multiple ways to be stored. Renowned location application, caters for multiple groups, geofencing Irish product based, cheaper alternative, geofencing availability.
- 38. Profit and Loss 2016 Projected Income Alzafind Device (1375 * €140) €192,500 Monthly Subscriptions (1100 * €6 * 12) €79,200 Yearly Subscription (275 * €66) €18,150 Total Income €289,850 Operating Expenses € Salary 60,000 Manufacturing Costs (1375 * €135.70) 186,587.50 Cellular Cost 16,800 Website Hosting 1,200 Supplies (Office Equipment) 1,250 Accounting and Legal 1,200 Advertising 15,000 Rent 8,400 Telephone 2,220 Travel Expenses 2,315 Laptops @ €640 1,920 Database Hosting 68.16 Total Expenses €296,960.66 Profit/Loss €(7,110.66)
- 39. Risks Impact Likelihood Of occurrence (H,M,L) Degree of Impact (H,M,L) Action Trigger Responsible Response Plan Regulations disallow the use of such devices Would have to leave the Irish market. L H Regulation gets passed by the government. Levon Move business to Eastern Europe. Review methods around the regulation. Do not obtain expected market share Lower profits. M M The sales do not match what was originally forecasted. Jack Devise new ways of marketing. Extend features. Market research to discover problem. Majority of devices become faulty Bad reputation. Lower potential sales. L H Numerous reports of faults. Shane Switch vendors. Upgrade to more expensive but reliable parts. Competition enters the market Lower sales. H L Clear evidence of similar products being advertised. Jack Lower price if possible. Develop plan to compete. Advertise our unique features. Look at earlier expansion into Eastern Europe if ready.
- 40. Risks Impact Likelihood Of occurrence (H,M,L) Degree of Impact (H,M,L) Action Trigger Responsible Response Plan Server crashing Carer wouldn’t be able to find out the location of the patient. L H Reports that the server is not responsive. Levon Introduce a back –up server. Negotiate with different server provider. The mobile application not working Application won’t provide the patient’s location. L M Reports of application failure. Levon Partner with a more suitable developer/development team. Remind the carer about the website. Bug fixes. Caregiver unable to receive alert when patient exits safe zone Alerts from device unable to be received by caregiver L M Caregiver not realizing mobile data has run out Shane Remind our clients that their patients cannot be monitored solely via the device without an internet connection. Patient separated from device Device effectively “switched off”. M L Patient removes wristband Jack Confirm that the patient/client would like to continue with the service. Offer more comfortable replacement band. If repeat offence, discover root of problem.
- 41. Risks Impact Likelihood Of occurrence (H,M,L) Degree of Impact (H,M,L) Action Trigger Responsible Response Plan Battery runs out Device rendered useless. H L Patient and Carer forget to charge device Jack Remind caregiver to maintain a schedule for charging the device. Replace battery if necessary. Set the device to ping less often but therefore require less charging. Project runs over schedule Unhappy clients M M Schedule not being followed, or serious setbacks occur. Shane See if there is any slack in the project and try to get it back on track. Documentation incomplete Lack of understanding from developers or outside resources L M Documentation is not completed to good enough standard. Shane Make a plan to bring the documentation up to scratch. Delegate responsibility of documentation to new employee.
Editor's Notes
- Good Afternoon, My name is Shane Griffin and these are my team mates, Jacques Fay and Levon Vasilyan. We’re here today representing Alzafind Wristbands.
- To start us off, I’m going to run through: Our mission and what we’re trying to achieve, I’ll give an overview of the product, The ethical issues surrounding wearable technology, Our application, And diagrams. Jacques is then going to step in to talk to you about: Our market research, Hardware, And financial projections. Levon will round things up with: software development, Our risks, And our digital marketing strategy.
- To start us off, I’m going to run through: Our mission and what we’re trying to achieve, I’ll give an overview of the product, The ethical issues surrounding wearable technology, Our application, And diagrams. Jacques is then going to step in to talk to you about: Our market research, Hardware, And financial projections. Levon will round things up with: software development, Our risks, And our digital marketing strategy.
- To start us off, I’m going to run through: Our mission and what we’re trying to achieve, I’ll give an overview of the product, The ethical issues surrounding wearable technology, Our application, And diagrams. Jacques is then going to step in to talk to you about: Our market research, Hardware, And financial projections. Levon will round things up with: software development, Our risks, And our digital marketing strategy.
- Alzheimer's is rapidly growing. -> (AGEING POPULATION) Reported cases increasing by 66% between 2000 and 2008. It will reach epidemic proportions within the next 50 years. Wandering Episode. 60-70% of patients. Leads to need for constant monitoring. A survey carried out in 2010 that we’ve referenced -> over 14 hours of care per day -> later stages of the disease. And a Canadian study depression symptoms are twice as common in caregivers, directly linked back to negative effects on the patient. This is something we feel we can help with. And our mission is to resolve these challenges BY………. -> -> ->
- RESOLVE CHALLENGES
- And this is our product, the Alzafind Wristband, a very early prototype. Levon will take us through the design a bit further later on in the presentation. It provides: BLAHBLAHBLAH For anyopne who’s not aware: “A Geo-Fence is basically an easy-to-set-up, virtual, geographical boundary. Whenever the wristband enters or exits a Geo-Fence, the carer’s phone will be alerted. The boundary wouldn’t have to be limited to just the home either, you could set up a Geo-Fence along a normal route for the patient, like going to church and back.” We also have website, and app that ill go through in a minute
- And now I’d like to take you through our Application. Here is an initial design of our loading screen that will show when a user opens the app.
- Once the application has successfully loaded, the user will be prompted to log in using their unique details.
- Our main menu. We’ve kept a very minimalistic style with the application, focusing more on functionality rather than aesthetics. AS YOU CAN SEE: (point at screen) extremely user-friendly. Elderly people with zero technological experience can find their way around the app with relative ease. Nielsen’s 10 Heuristics to help ensure usability. And if we click on “Locator”…….
- …..we are brought to this page. This shows an example of one of our functional pages, this is what the screen will look like once the carer requests an update of the patient’s location. And we can go straight back to our main menu simply by clicking on the “Menu” button at the top of every page.
- Ok, so that’s how it looks to the user, now I’d like to briefly take you through our Use Case Diagrams. The first one on the screen is the most straightforward and typically details how we envision the product working whenever the patient wanders outside of their safe zone, and how the carers are alerted to the incident.
- Our Overall Architecture Diagram gives a very high level view of each component in the system and how they collaborate with each other to provide our users with a reliable service. As you can see it shows the flow of the process from the Alzheimer’s Patient at the top down to the Caregiver’s device at the bottom.
- Moving on to the actual development of the business and where we plan on going from here, on the screen you’ll see a chronological list of our planned milestones and expected durations for each step. We believe that these dates are realistic, taking into account our current skill levels, and we have accounted for a minimal amount of slack to be expected towards the end of the project. As you can see, we’re hoping to launch the initial product at the start of September of this year. (Dev runs over 3 months, involves BRIEFLY)
- To start us off, I’m going to run through: Our mission and what we’re trying to achieve, I’ll give an overview of the product, The ethical issues surrounding wearable technology, Our application, And diagrams. Jacques is then going to step in to talk to you about: Our market research, Hardware, And financial projections. Levon will round things up with: software development, Our risks, And our digital marketing strategy.
- In order to get a good quality results we conducted a survey on both families and carer’s People were surveyed from across Ireland Main objectives: The frequency of wondering and time between patients been found Whether people would pay for our product and how much they would be willing to pay
- QUICK GLANCE – see appendix for further details if necessary.
- You have three year projections, but no mention on where that money is coming for – what is the business model, where are these revenue streams coming from? Once off purchase price, yearly subscription fee? – In essence, how can there be money made off this, why is it a viable business opportunity? *** NB*** DO NOT READ OUT FIGURES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! (…..maaaaybe one. Not specific either, don’t read cents.)
- FIND NEW PICTURE!!!
- To start us off, I’m going to run through: Our mission and what we’re trying to achieve, I’ll give an overview of the product, The ethical issues surrounding wearable technology, Our application, And diagrams. Jacques is then going to step in to talk to you about: Our market research, Hardware, And financial projections. Levon will round things up with: software development, Our risks, And our digital marketing strategy.
- Modules such as: Web Design, Business Database Management, Software Quality, Business Communication Skills, Project Management, Software Process Improvement.
- In a world where Alzheimer’s Patients are sometimes locked inside their rooms from the outside, subjected to alarm systems whenever they walk out the door, or even just restrained by those looking after them, we believe that our solution can provide everyone involved with far more independence than they are privy to now. Every patient deserves to be given the opportunity to make the most out of the life that they have left, independently and freely, and our wristband can allow them to do so, by themselves, whilst remaining safe, and looked after at all times, even when the carer isn’t around.
- ….and if any of the wristband tracking devices start to act up and behave irregularly, this is what we envision happening, and we have contingency plans laid out for each eventuality.