The Social Effect's B2B lead & demand generation solutions give you unrivalled precision targeting ability, higher ROI and keep your sales pipeline full of MQL leads.
Structured approach to building personaswww.mcoach.in
persona is an archetype of various stakeholders involved in business like audience, prospect, deciders, influencers, product, customers and users.A persona has several components like day in life, outlook, objectives, motivations, obstacles, lookouts, engagements, economic perspectives.
Content Nirvana for b2b product startupswww.mcoach.in
An introductory guide to strategic content marketing with a focus on audience development through personas and calendar. Highlighting content rules and best practices that will deliver results for b2b startups
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
Structured approach to building personaswww.mcoach.in
persona is an archetype of various stakeholders involved in business like audience, prospect, deciders, influencers, product, customers and users.A persona has several components like day in life, outlook, objectives, motivations, obstacles, lookouts, engagements, economic perspectives.
Content Nirvana for b2b product startupswww.mcoach.in
An introductory guide to strategic content marketing with a focus on audience development through personas and calendar. Highlighting content rules and best practices that will deliver results for b2b startups
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
A Linkedin B2B Marketing User Guide explains how to build your B2B marketing fundamentals on LinkedIn in 2020 including an explanation of building a quality profile that people notice, the pros and cons of differing subscribers accounts utilising recommendations and how these collective elements contribute to your LI profile status.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Reon Technologies, your trusted digital marketing company in UAE provide cost-effective solutions that generates new ideas to soar heights in 2021. Call us +971 565602357 / +91 9686680607 to fulfil your business requirements
http://www.reontel.com/digital-marketing-predictions-2021.html
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelLinkedIn
As a digital marketer, it can be challenging to identify the most effective mix of marketing channels to use, as well as the right technologies to support these efforts. After all, we marketers are a diverse bunch. Some of us live in a world governed by leads and conversions, while others prioritize increasing brand awareness with the right target audience. And of course, there are those who believe that impacting the entire marketing funnel is important—reaching the right people at the top of the funnel and nurturing them through the buying process until they are ready to buy.
The LinkedIn Marketing Solutions platform—comprised of Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Text Ads—is designed precisely with these full-funnel objectives in mind.
Whether you’re a demand generation marketer focused on leads, a brand marketer looking to increase awareness with a professional audience, or perhaps a little bit of both, our portfolio has been purpose-built to help you succeed in reaching the right prospects across any long and complex purchase process. Find out how the platform can help you, no matter what your goals are.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
A Linkedin B2B Marketing User Guide explains how to build your B2B marketing fundamentals on LinkedIn in 2020 including an explanation of building a quality profile that people notice, the pros and cons of differing subscribers accounts utilising recommendations and how these collective elements contribute to your LI profile status.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Reon Technologies, your trusted digital marketing company in UAE provide cost-effective solutions that generates new ideas to soar heights in 2021. Call us +971 565602357 / +91 9686680607 to fulfil your business requirements
http://www.reontel.com/digital-marketing-predictions-2021.html
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelLinkedIn
As a digital marketer, it can be challenging to identify the most effective mix of marketing channels to use, as well as the right technologies to support these efforts. After all, we marketers are a diverse bunch. Some of us live in a world governed by leads and conversions, while others prioritize increasing brand awareness with the right target audience. And of course, there are those who believe that impacting the entire marketing funnel is important—reaching the right people at the top of the funnel and nurturing them through the buying process until they are ready to buy.
The LinkedIn Marketing Solutions platform—comprised of Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Text Ads—is designed precisely with these full-funnel objectives in mind.
Whether you’re a demand generation marketer focused on leads, a brand marketer looking to increase awareness with a professional audience, or perhaps a little bit of both, our portfolio has been purpose-built to help you succeed in reaching the right prospects across any long and complex purchase process. Find out how the platform can help you, no matter what your goals are.
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
The output of a convert stage is the leads . About 60% of leads can be converted as Customers which enhances the field of digital marketing.Inbound Marketing is based on a funnel model.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Noida is a highly developed city in India and businesses in this city are taking advantage of the digital marketing services offered by Digiworld Solution. These services help businesses to reach out to more customers and create a strong online presence. The use of digital marketing services helps businesses to build brand awareness, generate leads, and increase sales. In addition, these services help businesses to track customer behavior, understand customer preferences, and provide personalized content.
Digiworld Solution is a leading digital marketing service provider in Noida. It helps businesses to reach out to their target customers through various digital channels such as search engines, social media, and email. The company provides a variety of services such as search engine optimization, content marketing, social media marketing, display advertising, and email marketing. These services help businesses to reach out to more customers and create a strong online presence.
OFFICAL WEBSITE-https://digiworldsolution.online/
In the modern business setting, where the environment becomes more competitive day after day, finding new clients and driving revenue growth is a vital part of any company. When it comes to the most effective ways for LinkedIn Lead Generation B2B, it is a good idea to use the following methods.
TAKO has been in the business since 1979, thus it is aware of the significance of LinkedIn Lead Generation B2B to businesses’ success. Because of TAKO Digital Marketing’s expertise in LinkedIn Lead Generation B2B Malaysia marketing, we can help businesses generate more leads and boost their conversion rates.
In this blog article, we’ll discuss the LinkedIn Lead Generation B2B strategies that we adopt to generate leads for your company.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
We created this infographic, The Case for B2B Marketing on LinkedIn, to help you prove LinkedIn’s potential as a platform, and to inspire you to measure the ROI of your own campaigns. Check it out to see:
-How B2B marketing on LinkedIn drives leads and revenue
-The value of LinkedIn for product launches
-More real-world results from B2B companies
Webinar: Best practices for marketing on LinkedInLinkedIn
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Exhibition opportunity fall through? What now?
Let’s not beat around the bush -
field marketers including exhibitions in their
lead generation strategies are suddenly
finding themselves at a loss with trade
shows, conferences and large gatherings
being cancelled or postponed.
The good news is that their leads are still
out there, and with fewer opportunities to
attend large gatherings to make
connections, they’re dedicating more time
to sourcing solutions through other
channels, like the Web.
All that’s needed is a
way to connect field
marketers with their
target audiences
online.
3. The greatest challenges
in B2B Marketing
● Generating MQLs
● Passing MQLs To Sales Faster
● Meeting GDPR & Global Privacy Standards
● Executing on account-based marketing initiatives
● Proving ROI from marketing efforts
4. LinkedIn’s potential to accelerate the B2B
marketing funnel is unmatched owing to their B2B
user base. but the tactics needed to facilitate the
LinkedIn lead journey remain unconnected.
We design programmes with fully managed,
end-to-end services to solve connecting the
golden thread for B2B buyers.
● B2B targeting & personalization
● Lead Forms with qualifying criteria
● End-to-end privacy controls
● Full funnel ABM paths
● Full funnel conversion and ROI tracking
How a managed
LinkedIn programme
can help
5. LinkedIn Integrated Tactics
Segmentation &
personalization
After establishing personas, we
segment your audiences by
multiple demographic
parameters (geo, seniority,
industry, function, role, tenure,
skills etc.) and interests to serve
the most resonant messaging
to each segment at the right
time.
How we use LinkedIn to
ensure client success
Always-on agile
improvement
Our dedicated team optimises
every campaign and audience
segment throughout the
acquisition phases to ensure
your budget goes further.
Multiple
Paths
Your audiences have diverse
online behaviours and
preferences. We cover all
major routes through the
platform to ensure full
coverage and optimal budget
distribution.
6. A fully integrated and optimised
LinkedIn strategy leverages the
interconnectivity of these four key
pillars.
Opportunity
Nurture
Reach
Full funnel Insight
Lead Ads
Retargeting
Linkedin
Company
Page
Linkedin Ad Suite
Linkedin
Groups LinkedIn
Social
Selling
The LinkedIn Marketing Suite in Action
Content Strategy
Each pillar and funnel layer uses
different yet complementary
content types to nurture audiences
through the funnel.
Sponsored Ads
Four Pillars
1. LinkedIn Social Selling
2. LinkedIn Ad Suite
3. LinkedIn Groups
4. LinkedIn Company PageWe bring the entire
LinkedIn Marketing
Solutions Suite to bear
on your business need,
or carefully select those
pillars that will have the
highest impact and craft
a campaign based on
your segmented
personas.
Personas and Audience
Segmentation
Strategy and segment-based
ad variations
7. WEBSITE RE-ENGAGEMENT
Leads are offered a consultative meeting with
sales
Website activity for each account is tracked and
followed up on with retargeting.
DIRECT MESSAGING
ACCOUNT-BASED ANALYTICS
First touch
- Interest targeting
- B2B Programmatic
- Persona focused
-
AGILITY
Persona based
messaging
Creative refresh in
every phase
Optimize bidding
Prioritize Account
Engagement
Re-targeting
- Opt-in more contacts
- Upsell new products
- Upload email lists
Account Expansion
- Include decision making unit
- B2B Programmatic
- Account focused
Includes privacy policy opt-in and custom
qualifying questions
OPT-IN
MORE INFO CTA
LEAD ESCALATION
LINKEDIN LEAD FORM
LINKEDIN ADVERTISING
Native and programmatic advertising. Provide
opportunity to convert
Full funnel ABM paths
8. Global Arc: Highly targeted
Case Study - Global Arc
Global ARC events convene a network of the world’s foremost pension
funds, sovereign wealth funds, endowments, foundations and asset
managers, offering investors a dispassionate, incisive analysis of
geopolitical, economic and investment issues.
With their narrow audience of institutional investors and asset
managers, LinkedIn was the natural choice for helping them develop,
implement, and provide measurable return on a year-round digital
communications strategy
LinkedIn Tactics Used
● Social Selling with 1st level connection email extraction
● Profile Growth
● Community Management
● Social Media Management (incl. Facebook, Twitter)
● Research & Extract Competitors’ Groups
The extraction of 1st level connections’ email addresses proved to be a
great addition to the social selling process, helping grow their database
of decision makers at Asset Management firms and hand-picked
Institutional Investors from desired accounts. This audience can now
receive content updates and personalized inbox communications.
●
2628 LinkedIn connections growth
209 Investor leads generated through Social Selling
110 Asset Manager leads generated through Social Selling
3307 Emails retrieved from LinkedIn
1526 Investors email addresses retrieved
1781 Asset Manager email addresses retrieved
3544 unique emails generated through social selling
and email extraction
210 Asset Managers community members growth.
180 Investors community members growth.
9. How we generated 140 on-target leads
for F5 & Red Hat
Case Study - F5 & Red Hat
F5 - a global company specialising in application services and
application delivery networking (ADN) - and one of their suppliers, Red
Hat - the world’s leading provider of enterprise open source solutions -
sought our assistance in helping them break into the DevOps
movement in South Africa.
Our solution was a campaign built around an integrated LinkedIn
journey, culminating in a highly relevant, tailored local event:
● We kept costs low with a strong incentive to reduce cost per
lead. Our proprietary bidding strategies also beat market
rates for B2B leads by a massive 96%.
● We kept the campaign performance high with
super-targeted parameters (specific locations, industries,
company sizes, interests, titles and seniority)
● We optimised the lead journey for frictionless data capture,
using LinkedIn Lead Gen Forms in a novel and innovative way,
embedding survey questions into each form.
Registration Rate Optimisation - Heat Maps
LinkedIn Advertising
(matched audiences)
KPI
Leads required
40
Achieved
Leads obtained
140 $28.57
Achieved
Cost per lead
$208
Industry Avg.
Cost per lead
10. How we generated 50x ROI for F5’s
NGINX Business Breakfast
Case Study - F5 NGINX
F5 is a global company specialising in application services and application delivery networking
(ADN). F5 invites potential clients to Business Breakfasts where they can receive value and have
questions answered by specialists in real time.
Key Result: 8 attendees acquired with potential business of $200,000 generated.
Our Solution
Based on our experience marketing internal corporate events, we implemented a highly
targeted, ABM-focused social recruitment campaign via LinkedIn. Not only does LinkedIn allow
us to target the right audience, it also gives us the opportunity to personalise the messaging to
the audience.
Owing to the niche audience and personalization potential, the campaign required a strong
indication of interest, we took an agile approach to ensure that our messaging adequately
communicated F5’s industry expertise and firmly established the event as a valuable
opportunity to network, connect and gain valuable insight around multi cloud solutions.
Attendees acquired
Potential business generated
ROI per attendee
8 (50% of total attendees)
Over $200,000
$24,500
11. The art of B2B communities
Case Study - IOT & Security
We’ve dozens of industry leading technology communities on LinkedIn.
We specialize in building and maintaining engagement in these
communities for business outcomes (sales, engagement & thought
leadership) to engage
Some of our the communities we’re proudest of
Positioning & Theme Member growth
Content & Engagement
Proactive Community
Management
12. The Team
Meet our team of LinkedIn professionals
We believe anything can be
accomplished when excellent
individuals work together in a
tight-knit team. We’ve assembled a
diverse group of customer-centric
B2B Marketing Professionals whose
sole purpose it is to seek new and
inventive ways to show our clients
ROI and provide superior customer
service.
Nick Nel
Client Success Manager
Husain
Senior Project Manager
Wayne
Analytics Specialist
Zaid
Head of Design
Grafton
Online B2B Community Manager
Regan George
CEO and Founder
Joseph
Online B2B Community Lead
Elisah
Senior Project Manager
Cairn
Paid Media Specialist
Sergei
Copywriter
Matthew
Social Sales Enablement Lead
Eben Meyer
Managing Partner, B2B
Solutions
13. Our services
1. LinkedIn Audience Research
2. LinkedIn Paid Media Programmes
3. Community Build & Management
4. Company Page Growth and Management
5. Content Creation
6. Linkedin Event Management
7. Sales enablement programmes through LinkedIn
8. Account-based Website Analytics
14. Clients
What they have to say about us….
Nicole Bono
Marketing Director, Fuel Education
“I am astounded by the engagement, the
Community continues to generate trackable
leads, The Social Effect are true partners”
Chriselna Welsh
Field Marketing Manager, SSA Region at F5
“Thank you for all your hard work and efforts this year to make each
campaign a success! It’s been a great year yet again and I would not
have been able to do what I do without my digital marketing
superheroes! I can truly say that your team is an extension of our team
and a great business partner to work with. (Plus the fact that you guys
are just genuinely nice people makes my job even easier). ”
15. Clients
What they have to say about us….
Gary West
VP, Salesforce.com Europe
“You have turned on a constant flow of
highly qualified ISV leads for Salesforce at a
fraction of the cost of using traditional
marketing channels”
Tara Lovelock
Marketing Director, Messe Frankfurt
“Nothing but positive comment regarding
The Social Effect’s outsourced community
management solutions. All expectations
exceeded!
”
16. Clients
What they have to say about us….
Mike Anstey
CEO, Pilot Lite Venture
“Our community has saved us thousands in
buying databases and has led to a 100x ROI”
Lisa-Marie Thaden
Program Architect, IDG Germany
“I had the pleasure to work on several projects with the
social effect. What all project had in common: great
consultancy,dedicated program managers and overall an
exceptional client centricity. Programs included lead
generation, social selling and virtual event campaigns.”
17. Clients
What they have to say about us….
Chriselna Welsh
Field Marketing Manager, SSA Region at F5
“The DevOps campaign run with The Social Effect had resulted in a
much better than expected outcome as we managed to quickly and
effectively reach (and exceed) the measurables for the campaign.
The campaign was also very well thought out and incorporated
various digital marketing tactics to attract and drive engagement
from a new group of personas. We also gained valuable insights into
the local DevOps community and their areas of concern and interest.”