This document proposes Mission F.E.E.D. to address how to feed 9 billion people by 2050. It identifies two key solutions: 1) targeting the hospitality sector, which wastes a third of food served, through eco-labels to boost their image and competition; and 2) creating awareness among youth through comic strips on social media and a website to influence future behavior, as 40% of food is wasted from farm to fork. The goal is to find ways to reduce food waste and better feed a growing population.

1. Mission F.E.E.D.

2. The Problem!
How can we feed 9 billion people by 2050
considering the fact that we are unable
to feed 7 billion people currently.

3. Solution
1. Targeting the hospitality sector.
2. Creating awareness among young generation
because they are the ones who will actually
influence and get influenced by the problem.

4. 1. Why Hospitality Sector?
 Hospitality sector is among the leading contributor to food wastage.
 One-third of all food is served within the hospitality sector.
 Current per capita food wastage in this sector amounts to a whopping 18 kg!

5. The Idea!
 Providing Eco labels/Green ratings on the basis of avoidable food wastage.
 Whats in there for this sector?
1. Boosting their public image.
2. New avenues to market and brand themselves.
3. Providing altogether a new platform for ethical and healthy competition.

6. 2. Why awareness?
 For the past 6 years we are consuming more than we are producing and the
result is rising prices.
 1.6 billion people are overweight while 900 million remain undernourished.
 Around 40% of the food gets wasted from Farm to Fork.

7. The Idea!
 A series of comic strips making their appearance in the
children-popular media and social networking sites.
 A website hosting our comic strips, allowing users to give
their views and discuss upon the issues.
 Influencing the younger generation is very crucial to what
happens in the future and comic strips may just do the
needed.

8. Thank You
Its not the presentation but the idea that matters