McDonald's and The Trussell Trust have launched a campaign called "Why Waste Me?" to raise awareness about food waste and donate unused McDonald's food to food banks. The campaign will take place in London from May to June 2016, encouraging customers to donate leftover food using collection boxes in restaurants. It aims to help feed the hungry and support the environment. McDonald's CEO Paul Pomroy hopes the initiative will inspire customers, especially families, to reduce their own food waste.
The Customer journey in the event industry:: Focus on Delegates and ExhibitorsHolger Friesz
Customer experience matters everywhere, especially in a changing industry like the event industry. Digitalization is revolutionizing the way service is being asked for and we need to cater to the demands of new Generations. This presentation held at Saudi Meetings Industry Convention in 2018 gives insights into what it needs to take advantage of the change.
Spotify - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Spotify
Project Director: Julian Gamboa
Project Manager: Johnathan Zhou
Project Team: Ethan Crick, Janice Widodo, Jeslyn Anthonius, Ashlen Mezrahi
The Customer journey in the event industry:: Focus on Delegates and ExhibitorsHolger Friesz
Customer experience matters everywhere, especially in a changing industry like the event industry. Digitalization is revolutionizing the way service is being asked for and we need to cater to the demands of new Generations. This presentation held at Saudi Meetings Industry Convention in 2018 gives insights into what it needs to take advantage of the change.
Spotify - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Spotify
Project Director: Julian Gamboa
Project Manager: Johnathan Zhou
Project Team: Ethan Crick, Janice Widodo, Jeslyn Anthonius, Ashlen Mezrahi
Consumption behavior of fruit shake drinkers in Quezon CityGil Alfonso Jr.
The market research is about introducing a new brand of fruit shake that will serve the lower-end market. It includes comprehensive market research process; identifying existing brands; conducting market survey and generating possible market segments.
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Consumption behavior of fruit shake drinkers in Quezon CityGil Alfonso Jr.
The market research is about introducing a new brand of fruit shake that will serve the lower-end market. It includes comprehensive market research process; identifying existing brands; conducting market survey and generating possible market segments.
Are you looking sponsors for your event? Don’t worry. Download our content ready corporate sponsorship proposal PowerPoint presentation templates that will help you showcase the proposal in an ideal way. This event sponsorship PPT presentation covers a template on various essential subtopics such as about us, about the event, sponsorship opportunities, benefits of sponsors, sponsorship form. Going further, this business sponsorship presentation PPT has been designed using stunning graphics of scatter chart, stacked bar, pie chart, and bar graphs using which you can highlight the various essential stats. You can use these organizational sponsorship plan presentation slides to explain the concept of business sponsorship plan, research proposal, fundraising letter, product marketing, event proposal, advertising management, sales campaign, sponsorship proposal outline, and integrated marketing communication. Additionally, with the help of this business sponsorship plan PowerPoint presentation, you can impress your clients and audience. In short, you have the best corporate sponsorship proposal PowerPoint presentation slides. So, click the download button immediately and make this professionally content ready PPT yours. Exercise better control with our Corporate Sponsorship Proposal PowerPoint Presentation Slide. You will get the firmest of grips.
Globalization has resulted in increase in
availability and diversity of food, not necessarily
making access to food universal.
This kind of phenomenon is more visible in urban areas where food preferences are influenced by the purchasing power of individual among high income groups.
With the coming in of large multinational fast-food and supermarket chains, there is competition for market share of food purchasers.
Keeping a close eye on how our society becomes more conscientious about food waste and taking a look at the various solutions startups work out to hack the flawed system gives us an early glimpse into how positive shifts happen in the world. Food waste is a fascinating topic, and only partly because the current numbers and existing processes are outrageous.
Until 2009, there was not much deep information to be found about the exact scale and nature of the food loss and waste in the world. Published that same year, Tristam Stuart’s book, Waste: Uncovering the Global Food Scandal provides a sobering trip to the reality of food. It also highlights an incredibly important fact: with small, common sense tweaks in habits and processes, the current grave situation can be turned on its head and solve the problem of the 842 million people living in hunger around the world too.
Food waste initiatives have become increasingly popular amongst major food retailers and foodservice operators in recent years. With the backing of celebrities such as Jamie Oliver, leading retailers and manufacturers signed a commitment to reduce food waste by 20% by 2025 in March 2016. him! explores the shopper attitudes around the topic.
1. McDonald’s and The Trussell Trust are now wrapping up hunger in London
The “Why Waste Me?” charitable campaign
PRESS RELEASE
FOR IMMEDIATE RELEASE/ EMBARGO: 10th May, 2016
LONDON, United Kingdom, May 10, 2016 – Paul Pomroy, Chief Executive Officer
(McDonald’s UK) announced today – McDonald’s anti food waste charitable campaign “Why
Waste Me?” in collaboration with The Trussell Trust, the largest organization fighting
homelessness and poverty in the UK with over four hundred food banks.
The “Why Waste Me?” initiative will take place in London (#ImDonatingIt) from May 10,
2016 until June 19, 2016 with the purpose of raising awareness and nudging behavioral
change towards McDonald’s customers on the matter of food wasting. The franchise’s
strategy is to set a powerful example by starting to donate their unused ingredients that are
still within the “sell-by” date to the Trussell Trust Charity. Starting today, customers will find
pop-up boxes inside their restaurants where they can donate food as well, and aid to
McDonald’s environmental and social goal.
According to a “Waste & Resources Action Programme” carried out in 2013, the estimated
annual food waste in the UK is around 12 million tonnes with a value of over £19 billion; 75%
of which could have been avoided. Understandably this leads to and increases poverty, as
well as leaving the homeless hungry.
http://www.wrap.org.uk/sites/files/wrap/UK%20Estimates%20October%2015%20%28FINAL
%29_0.pdf McDonald’s food waste varies from 100k to 500k products per day globally, with
an average of 180kg of waste per restaurant in a week; a considerable amount of which
could be donated to feed the starving people living on the streets.
http://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/environmental-
impact/waste/on-average-how-much-food-waste-is-being-separated-per-week-from-your-
general-waste.html
2. “These statistics are alarming, hindering a healthy environment and society. We at
McDonald’s are motivated to strive to improve our impact on the community we live in. Our
ambitious activities are centered around key priorities: reduce, reuse, recycle. Food waste is
a considerable concern nowadays in Europe, with France taking the lead and making a trend
out of food waste reduction. We decided to add our own twist to this innovative tendency
and launch the “Why Waste Me?” campaign to donate for a good cause. We want to help
and care for our surroundings and for those in need and we are inviting our customers to do
this apace with us.” – Paul Pomroy, Chief Executive Officer McDonald’s UK
“Why Waste Me?” is primarily trying to raise awareness amongst families with children on
the issue of food waste. The reason behind it is that domestic household waste raised up to
over three million tonnes of food in the UK in 2007 alone. Food waste accounts for
approximately 20 per cent of families’ waste.
https://www.london.gov.uk/sites/default/files/gla_migrate_files_destination/Bag%20it%20o
r%20bin%20it%20-%20Managing%20London's%20food%20waste.pdf
“Here at McDonald’s we understand the lifestyle of UK families. I myself am a father of two
and want to raise my children in a clean and resourceful environment. Through “Why Waste
Me?” we are sending our messages to busy, cultured and socially responsible parents who
might want to treat their little ones with a Happy Meal or to have a break and enjoy our
freshly grounded coffee while resting assured we, together with The Trussell Trust Charity
are helping the less fortunate and benefiting the ecosystemat the same time. We are
encouraging them to follow this new project!” – Paul Pomroy, Chief Executive Officer
McDonald’s UK
The “Why Waste Me?” campaign alongside the McDonald’s team and The Trussel Trust
Charity are promising a successful outcome, calling their customers to action by stimulating
them to donate and by also inviting them to a surprise event which will take place on June 5,
2016 in Trafalgar Square.
-Ends-
Ioana Lorena Grosu
Ioana.grosu10@gmail.com
University of Westminster Public Relations and Advertising
3. Boilerplate
Paul Pomroy – Chief Executive Officer McDonald’s UK since February, 2015.
https://www.linkedin.com/in/paul-pomroy-8ab2244
McDonald’s was founded on April 15, 1955 in Illinois, United States. It is considered to be the
world’s largest chain of hamburger fast-food restaurants serving millions of clients every day.
Over the years, McDonald’s have been involved in various charitable and “green” activities,
supporting local farmers and reducing carbon footprint. Their most successful charity up to
date is the Ronald McDonald House Charities, a non-profit organization with the purpose of
improving the health and well-being of children.
Contact info:
http://www.mcdonalds.co.uk/ukhome.html
McDonald’s Restaurants Ltd
11-59 High Road
East Finchley
London
N2 8AW
+44 (0)370 524 4622
The Trussell Trust is a charitable organization founded in Bulgaria in 1997 with an emotional
story behind it. The Trussell Trust concept was inspired by “Baby Boris”, a newborn living in a
railway station with his 14-year-old mother. Today, the Trussell Trust is the largest charity of
its kind in UK fighting against poverty, hunger and homelessness with over 400 food banks.
They provide emergency food supplies and support to those in need.