This document discusses childhood hunger and malnutrition in London schools. It reports that many children come to schools without eating at home and that 16.4% of children in the lowest energy intake group did not meet nutritional standards for key nutrients like iron and zinc. The Kids Company Plate Pledge was launched to address this issue by providing 3000 meals per week and raising funds and awareness. It has partnered with brands like Ella's Kitchen and Premiere Foods to help feed hungry children through donations and campaigns.

1. Tackling Childhood hunger,
malnutrition and food insecurity

2. “Every day children come to our street level centres who don’t have anything to eat at home. There is
a silent epidemic of hunger and malnutrition. We have a collective responsibility to change children’s
futures for the better.”
Camila Batmanghelidjh, Kids Company founder

3. “62% of children in poverty living in families where at least one of the
parents has a job is very worrying. It is really unacceptable. We are on
our way to a having a permanent underclass, people living in poor
neighbourhoods that have no opportunities to choose different ways to
feed themselves, fewer role models to follow and poverty transferred
through generations.”
Olivier de Schutter, UN Special Rapporteur on the Right to Food
Feb 2013, Huffington Post Interview, Commenting in London on UK visit.

17. 21 Inner London Schools – Anonymous survey of Head Teachers and Pastoral
Staff

18. Childhood malnutrition & hunger in
London
Nutritional Epidemiology Group
School of Food Science and Nutrition, University of Leeds
An exploration of food poverty and energy and nutrient deficiencies in London primary
school children
By Dr Charlotte EL Evans, Dr Jayne Hutchinson, Meaghan S Christian, Neil Hancock and Professor Janet E Cade
2579 Children, Nov 2010 to Jan 2011, DoH Data / APRIL 2013
In the lowest energy decile,
16.4% of the children did not
meet the EARs for any of the four
key nutrients (iron, zinc, calcium
and folic acid) compared with
2.1% of the whole population.
Children in the lowest decile of
energy intake were 38 times less
likely to meet the EAR for any of
the four key micronutrients.

19. Kidsplatepledge.org.uk
On-line appeal launched Jan 2012 (relaunch & re-design scheduled for
for Q1, 2015.

20. The Kids Company Plate Pledge
 We provide 3000 meals a week for vulnerable and hungry children
 85% rely on us for their main meal of the day
 64% told us there's no food at home
 33% mainly rely on being given money to eat from takeaways
 32% don’t get to eat breakfast
 The Plate Pledge appeal addresses the problems of food poverty,
raises awareness of child malnutrition, hunger and food insecurity and
is helping to provide the 3000 meals we provide each week.
 Engaging corporate partners, the public and policy makers to help us
continue to feed hungry children and their carers.

21. Practical Aims of Plate Pledge
 Just £2 helps Kids Company provide 2 meals for a hungry child.
 Raise awareness of the desperate need as poverty grows
 Create involvement and make it easy to get involved
 Mobilise the food / catering industry to help
 Fund 3000+ nutritionally balanced meals each week
 Donate long life foodstuffs for crisis food aid parcels
 Deliver cookery clubs in 40+ inner-city London schools
 Creating better life experiences - part of a broader poverty initiative
 Collective voice supporting vulnerable children & young people to
effect policy change

22. Brand Partnerships
In 2014 Ella’s Kitchen partnered with Kids Company with
a commitment to raise awareness of childhood food
poverty in the U.K and to help fund our meal provision for
3000 children each week.
In addition the partnership’s fundraising objectives, the
partnership has generated a unique research project with
Reading University that has documented Children and
Families experiences of food insecurity. This has informed
the All Party Parliamentary Group inquiry into Food
Poverty in the UK and was covered by the BBC.
The research findings formed the basis for the “Hungry
Childhoods” art exhibition that has been seen by over
250,000 people during the last three months in London
and Bristol.
Watch the Hungry Childhood’s exhibition film here:
https://www.youtube.com/watch?v=5Mie2uIe-DI

23. Brand Partnerships – Ella’s Kitchen
Christmas 2014
UK wide fundraising campaign,
featuring unique new “Jingle
Belly” product line developed
in partnership with Kids
Company.
Exclusive to Tesco’s (3000+
stores) and online via Ella’s
Kitchen website.
Also – “Give A Sprout” online
fundraising campaign.
Promoted to 220,000 Ella’s
Kitchen consumers via Social
& Email.

24. Brand Partnerships – Premiere Foods
In 2014 Premiere Foods, one of
Britain’s largest branded food
producers announced a multi-year
partnership with Kids Company to raise
funds and awareness for children
suffering from food poverty.
Starting with McDougalls, Kids
Company is featured nationally on-
pack to raise awareness of the charity
as well as to generate funds through a
donation for every pack sold.
Kids Company are working with
Premiere on a new project to engage
schools to help them recognise the
signs of risk for food poverty in
children.

25. CONTACT
Laurence Guinness
Director of Communications, Campaigns and Research
KIDS COMPANY
www.kidsco.org.uk
www.kidscoplatepledge.org