The Washington Post is developing an API strategy to leverage its data through a robust, interconnected platform. Internally, the API platform will support products like the Social Reader and new applications. Externally, the APIs will allow developers and government agencies to build apps. The Post has valuable data but must manage, cleanse, and curate it to build products and services around entities, recommendations, and spending data. Developing the API ecosystem poses challenges around resources for data cleansing and establishing multi-dimensional connections between news, social networks, and other sources.