This document discusses the need for a data exchange marketplace as data becomes a valuable commodity. It notes that while there will be 44 zettabytes of data generated in 2020, only 3% of that data is currently being utilized. The proposed solution is a platform called q.Datum that would allow data providers and consumers to securely buy and sell data, with the company taking a 10% commission on transactions. It provides some examples of current data pricing and discusses plans to launch initially in Germany and the EU, seeking strategic partners and initial customers.