Today, it’s more vital than ever to be able to personalize customer engagement, deliver rich and compelling digital experiences, and respond faster to ever-changing market needs. Trends like user experience management, multi-channel publishing, IoT and IT systems consolidation additionally have a great impact on the future of content management. Finally, content management itself evolved to a key ingredient for any digital transformation strategy.

12. Consistent DataAggregated from multiple sources

13. Consistent DataAggregated from multiple sources
 Erp
 Crm
 Commerce
 Social

Third party
 Media Assets
 Business Data

14. Consistent DataAggregated from multiple sources
Products
Digital
Assets
Transactional
Data
Customer
Data
User-generated
Content
Web-Copy
& Content Structured
Data
Free-form
Data
Binary assets
& Documents
Millions of
Datasets
Relations
Aggregations
Real-Time
 


15. Consistent Data
Aggregated from multiple sources
Single Point of (data) truth
for deliversing user experiences

16. Omni-ChannelDeliver experiences across all channels

17. Omni-ChannelDeliver experiences across all channels
Desktop
Social
Internet
of Things
Data
Feeds
Tv &
Digital
Signage
Mobile
& App
Web-to-Print POS



18. Omni-Channel
Deliver experiences across all channels
Single-Source
publishing
Multi-Channel
publishing

19.  

Consumers
Agencies,
Integrators
& Developers

20.  

SEO & SEM
Marketing
Automation
Analytics
Targeting


21.  


Agencies,
Integrators
& Developers

Framework
Driven
RAD

22.  


Security
Performance
Inter-
operability


23.  



Solution
vs.
Product


License
Topics
Intellectual
property

24.  





API
driven
Framework
approach

25. Coincidence?Fritz and Elsa don‘t think so.

27. INTEGRATION TRANSFORMATION
CONSOLIDATION
DIFFERENTIATION
AUTOMATION

28. INTEGRATION
SERVICE-ORIENTED
ARCHITECTURE
API-DRIVEN
APPROACH
CONTENT AS A
SERVICE („CAAS“)
HYPER-CONNECTED

29. AUTOMATION
PERSONALIZATION &
CONTENT TARGETING
SINGLE-SOURCE
PUBLISHING
CONTEXTUAL
CONTENT
CONTENT
COMMERCE
COMMERCE
COMMUNITYCONTENT

30. CONSOLIDATION

31. DIGITAL ASSET
MANAGEMENT
PRODUCT
INFORMATION
MANAGEMENT
WEB CONTENT
MANAGEMENT E-COMMERCE
ONLINE-SHOP
MORE COMPONENTS = HETEROGENIOUS IT
THINGS BREAK MORE EASILY
TIME-TO-MARKET IS BAD
QA = SUCKS

32. CMS
PIM
DAM
ERP
BI
CRM
OM
BASE
PRODUCT
DATA
ORDER
MANAGEMENT
DATA
CUSTOMER
DATA
BUSINESS
INTELLIGENCE
DATA
SHOP
B2B
B2C
INT.
SEARCH
CART
CHECKOUT
MARKETING
PRICES
PRESENTATION
AVAILABILITIY
PRODUCT FINDER
WEB-TO-PRINT
CONFIGURATOR
DATA FEEDS
SALES PORTALS
MANUALS
CONSISTENT
PRODUCT DATA
DIGITAL
ASSETS
DIGITAL CONTENT
(INCL. UGC)
REVIEWS &
USER GENERATED
CONTENT
INTERACTIVE
PRODUCT
PRESENTATION
DOWNLOADS
RECOMMENDATION SYSTEM
MANUALS
COMMUNITY
NEWSLETTER
MAIL
MARKETING AUTOMATION &
E-Mail-MARKETING

33. DIFFERENTIATION
BLOG ENGINE
USER EXPERIENCE
PLATFORM
AGENCIES, DEVELOPERS,
INTEGRATORS
ORIENTATION WISE
CUSTOMER WISE
END CUSTOMERS,
CMS USERS

34. TRANSFORMATION
OPEN-SOURCE CONTENT-MANAGEMENT ENABLES
IT
MARKETING
SALES




36. ESSENTIAL TOOL DURING THE CUSTOMER JOURNEY!

38. MULTI-DOMAIN
PERSONALIZED
EXPERIENCES
HYPER-CONNECTED





39. MULTI-DOMAIN
PERSONALIZED
EXPERIENCES
HYPER-CONNECTED





Complex customer
requirements
CMS
FRAMEWORKS
CMS
PRODUCTS
Agencies, Integrators
& Developers