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  1. 1. Recruitment Insights<br />v<br />1<br />
  2. 2. There Are Fundamental Differences BetweenActive and Passive Candidates<br />Passive Candidates- Do not have a current resume<br /><ul><li> May listen to opportunities
  3. 3. Do not respond to “apply now”
  4. 4. Higher bar to respond</li></ul>Active Candidates- Will apply to ATS<br /><ul><li>Listen to opportunities
  5. 5. Respond quickly
  6. 6. Seek information</li></li></ul><li>Let’s Surface Your Biggest Recruiting Challenges<br />Best Practices for Hiring Passive Candidates<br />Position<br />your company as an “employer of choice”<br />Understand<br />your target audience<br />Engage<br />top talent<br />MeasureResults<br />
  7. 7. Let’s Surface Your Biggest Recruiting Challenges<br />Best Practices for Hiring Passive Candidates<br />Understand<br />Position<br />Position<br />your company as an “employer of choice”<br />How do you position your company as an employer of choice? <br />Understand<br />your target audience<br />How is your company perceived as an employer by your target audience? <br />Measure<br />Engage<br />Engage<br />top talent<br />What tools do you use today to find and engage professional talent?<br />MeasureResults<br />What metrics do you useto measure success?<br />
  8. 8. Let’s Surface Your Biggest Recruiting Challenges<br />Best Practices for Hiring Passive Candidates<br />Position<br />your company as an “employer of choice”<br />Understand<br />your target audience<br /><ul><li>Career Pages
  9. 9. Work With Us Ads
  10. 10. Recruitment Ads
  11. 11. Recruitment Insights</li></ul>Engage<br />top talent<br />MeasureResults<br /><ul><li>Recruiter
  12. 12. Jobs Network
  13. 13. Jobs For You
  14. 14. Talent Direct
  15. 15. Usage reports & metrics
  16. 16. Campaign analysis</li></li></ul><li>LinkedIn Recruitment InsightsDiscover what candidates think about you and your competitors<br />Survey target talent<br />Benchmark versus competitors<br />Learn what candidates care most about<br />6<br />
  17. 17. Benchmark SurveyDiscover what candidates care most about and how likely they are to consider working for you<br />Shape your message based on what candidates care most about<br />Benchmark how desirable your jobs are vs. the competition<br />
  18. 18. Success Story: Recruitment Insights<br />Objectives:<br /><ul><li>Identify what management consultants value most in making career choices
  19. 19. Fine-tune employment value proposition to improve passive candidate recruiting efforts</li></ul>Results:<br /><ul><li>Changed focus of recruitment message
  20. 20. Highlighted different benefits with Talent Direct
  21. 21. Incorporating findings into new career site design</li></ul>“We thought we knew exactly what our candidates cared about…but the survey was an a-ha moment. Now, we’ve changed our messaging and more candidates are coming in.”<br /> –Michelle Sirott, Point B Management Consultant<br />Our initial belief:<br />Consultants like the work but are tired of the travel<br />The survey showed:<br />The majority of consultants don’t mind the travel <br />Importance of Limited / No Travel<br />54%<br />17%<br />Q: What are the 5 most and least important factors when considering a job opportunity?<br />
  22. 22. Campaign Impact SurveyMeasure your impact on candidate preferences and likelihood to consider your jobs<br />Measure the change in the competitive landscape after a recruitment advertising campaign<br />
  23. 23. ILLUSTRATIVE<br />Success Story: Recruitment Insights<br />Objectives:<br /><ul><li>Understand software developer opinions of Dell as an employer
  24. 24. Measure change in opinions after the LinkedIn campaign</li></ul>Results:<br /><ul><li>Awareness of hiring increased +100%
  25. 25. Willingness to consider jobs increased +50%</li></ul>“The end goal wasn’t to hire people but to change minds regarding Dell as an employer of choice with software developers; but we received much more”<br />–Dell Senior Talent Acquisition Manager<br />Aware Dell’s hiring software engineers<br />+100%<br />Likelihood to consider a job at Dell<br />+50%<br />
  26. 26. Recruitment Insights - Offerings<br />*Must be packaged with a benchmark survey.<br />

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