Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

1. The Ultimate Guide to
Creating a Strong and
Effective Value
Proposition
Robin Zaragoza
Product Coach and CEO of The
Product Refinery
Product Management Today
Empowering You to Empower Them:
The Ultimate Guide to Creating a Strong and
Effective Value Proposition
Rayvonne Carter
Webinar Coordinator,
Product Management Today
December 15, 2021
11:00 am PST
2:00 pm EST
6:00 pm GMT
With
&

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03
--OR-- Product Management Today
Empowering You to Empower Them:
The Ultimate Guide to Creating a
Strong and Effective Value
Proposition

4. Robin Zaragoza
Product Coach and CEO of The Product Refinery
Empowering You to Empower Them:
The Ultimate Guide to Creating a Strong and
Effective Value Proposition
04

7. We help you find fun things to
do and fun people to meet.
• Listing of all events in your
area
• Who else is going
• Find others with similar
interests and organize
activities together

8. Roadmap
How you will approach sequencing your
product work
Goals
How you will measure progress towards
your vision and strategy
Value proposition
How the product improves your
customers' lives
Product vision
Bold statement explaining the reason
your product exists
Target market
Who will buy the product
Key
points
for your
strategy

9. What is a
value
proposition?
Statement that articulates
why customers should
buy your product
instead of a competitor’s, and makes
the benefits you provide crystal clear.

10. Why have a
value
proposition?
Creates alignment of what
provides value to customer
Forces you to focus
A foundation for decision
making

11. What does
good look
like?
Customer POV
Specific customer segment
The ultimate WHY
Differentiated

14. Good or not?

15. Good or not?

16. Write a value prop for one of these products

17. We help people who find writing to be an
extension of their creativity
to make writing and drawing an
emotionally fulfilling experience
by offering stylish and endlessly
customizable notebooks.
We help students and professionals who
have a lot to keep track of
to take notes in an organized way without
breaking the bank
by offering budget-friendly products that
get the job done.

18. Know your customer
1
Benefits
2
Value prop statement
3
Roll-out
4
Create
your
own

19. In
summary
• What is it
• Why have it
• How to create one

20. Tips to help you
facilitate your value
proposition workshop
Get The Product Strategy Handbook at:
www.theproductrefinery.com
(and more)...

21. Product Coach and CEO of The Product Refinery
Q&A
Robin Zaragoza Rayvonne Carter
To view more from the Empowering You to Empower Them Series visit
https://www.productmanagementtoday.com/webinar-series/12203/empowering-you-to-empower-them
Webinar Coordinator, Product Management Today
/in/robinzaragoza/
theproductrefinery.com
/in/rayvonnecarter/
@ProdMgmtToday
productmanagementtoday.com