Warburtons summary
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The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled brand awareness and increased advertising awareness, with rail advertising and posters being particularly effective. Posters were especially successful in conveying the family-oriented message and driving positive word-of-mouth recommendations.
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Warburtons summary
The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled Warburtons brand awareness from 8% to 16% according to research. Post-campaign, Warburtons advertising stood out more amongst rivals. Rail advertising was key in driving this increase in awareness. Posters were especially effective in communicating the family message and driving word-of-mouth recommendations for the Warburtons brand.
Evaluation Question 3
There are two main types of film distributors - major film studios like Paramount Studios and independent film studios like Film 4 Productions. Major studios have large budgets and distribute widely in theaters, earning tens of millions opening weekend, while independent studios have more modest budgets but also distribute on DVD earning millions more. The documentary recommends distributing their independent production with both a major studio for a wide theater release and on DVD, as well as at local art houses, to reach their target teenage audience through an online advertising campaign using social media.
Nnn
The document discusses different aspects of film marketing, including identifying the target audience, establishing unique selling points (USPs), and determining budgets for different marketing activities. It notes that marketing campaigns aim to identify what makes a film different from others in its genre in order to brand it as new and innovative. Both "above the line" costs like trailers and posters as well as "below the line" costs like premieres and interviews are considered. Cross-promotions with other companies and determining release strategies are also discussed.
What is it for
Television advertisements have several purposes: to make consumers aware of products and services, to persuasively promote their benefits, and to generate brand loyalty. Ads use creative techniques like compelling narratives, memorable music, and famous celebrities to influence viewers. While brief ads of only a few seconds can promote awareness, longer commercials allow time to provide more information to help audiences remember the product. The type of music, characters, and other elements are carefully chosen to set the desired tone and appeal to targeted demographics. Popular and entertaining ads that people enjoy sharing have greater impact by increasing positive exposure through word-of-mouth and social media. Regulations in countries like the UK limit the total airtime allowed for ads per hour on commercial channels.
Clare Hill: CMA
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Evaluation 3
This document discusses potential media institutions to distribute a drama film. It analyzes Universal Pictures and Film4. Universal Pictures is identified as the best choice due to its large audience reach, success distributing drama films, excellent marketing, and financial stability. It has a proven track record of distributing similar drama films and ranking highly in box office earnings. Though Film4 also distributes drama, its success rate and financial stability is not as strong as Universal Pictures, making Universal the safer choice.
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Warburtons summary
The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled Warburtons brand awareness from 8% to 16% according to research. Post-campaign, Warburtons advertising stood out more amongst rivals. Rail advertising was key in driving this increase in awareness. Posters were especially effective in communicating the family message and driving word-of-mouth recommendations for the Warburtons brand.
Evaluation Question 3
There are two main types of film distributors - major film studios like Paramount Studios and independent film studios like Film 4 Productions. Major studios have large budgets and distribute widely in theaters, earning tens of millions opening weekend, while independent studios have more modest budgets but also distribute on DVD earning millions more. The documentary recommends distributing their independent production with both a major studio for a wide theater release and on DVD, as well as at local art houses, to reach their target teenage audience through an online advertising campaign using social media.
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The document discusses different aspects of film marketing, including identifying the target audience, establishing unique selling points (USPs), and determining budgets for different marketing activities. It notes that marketing campaigns aim to identify what makes a film different from others in its genre in order to brand it as new and innovative. Both "above the line" costs like trailers and posters as well as "below the line" costs like premieres and interviews are considered. Cross-promotions with other companies and determining release strategies are also discussed.
What is it for
Television advertisements have several purposes: to make consumers aware of products and services, to persuasively promote their benefits, and to generate brand loyalty. Ads use creative techniques like compelling narratives, memorable music, and famous celebrities to influence viewers. While brief ads of only a few seconds can promote awareness, longer commercials allow time to provide more information to help audiences remember the product. The type of music, characters, and other elements are carefully chosen to set the desired tone and appeal to targeted demographics. Popular and entertaining ads that people enjoy sharing have greater impact by increasing positive exposure through word-of-mouth and social media. Regulations in countries like the UK limit the total airtime allowed for ads per hour on commercial channels.
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Evaluation 3
This document discusses potential media institutions to distribute a drama film. It analyzes Universal Pictures and Film4. Universal Pictures is identified as the best choice due to its large audience reach, success distributing drama films, excellent marketing, and financial stability. It has a proven track record of distributing similar drama films and ranking highly in box office earnings. Though Film4 also distributes drama, its success rate and financial stability is not as strong as Universal Pictures, making Universal the safer choice.
Media Blue Deck 090509
Jennifer Lee Assistant: Mike Smith
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Question 3 Evaluation
Pathé would be a suitable media institution to distribute the film due to its British studio allowing it to appeal to a UK audience, its artistic heritage relating to themes in the film, and its success providing credibility. Studiocanal would also be a good fit as the producer since it has a link to the BFI funding body and a 'commitment to creativity', matching the film's unique idea. However, fully partnering with these companies would not be guaranteed without creative funding or their agreement. The production does not fully communicate the companies' styles yet and would need to incorporate their technical aspects.
What kind of media institution might distribute your media product and why?
Studio Canal would be the preferred production company because they work closely with the BFI which could provide funding, and Studio Canal produces films that appeal to British audiences by working with UK filmmakers. Pathe would be the ideal distribution company as they specialize in niche films like the one being produced, and distributing the film to the correct audience is important for its success.
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Warburtons summary
The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled brand awareness and increased advertising awareness, with rail advertising being the key driver. Posters further strengthened the family message and encouraged positive word of mouth recommendations. The document analyzes pre-and post-campaign research and shows the campaign was successful in meeting its objectives.
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The document discusses viewing habits and spending plans for the 2014 World Cup. It found that 47% plan to watch games at pubs with friends, while 16% will watch on smartphones or tablets. Over 1/5 said they are more likely to buy a new football kit during the World Cup and 100% say they will spend more money during the event.
More than summary
The out of home advertising campaign for More TH>N insurance achieved its key objectives. It boosted brand awareness, with top of mind awareness doubling among those who saw the posters. It also strengthened perceptions of the brand, increasing feelings of positivity and driving up key brand attributes. While recommendation declined generally, it increased substantially among those who recognized the posters, up 67% after the second burst. The campaign illustrated how out of home can effectively raise awareness and perceptions of an established brand.
Post office summary
The document summarizes research from a Post Office campaign that used out of home advertising. It found that the poster campaign increased top-of-mind brand awareness of Post Office and its travel products. The creative was highly liked and strengthened perceptions of Post Office as credible and offering various services. Those who saw the posters had more positive views of Post Office and were more likely to consider it for future travel needs.
Connected commuter finance 3
The document discusses the financial habits and concerns of commuters based on a survey. It found that while concern about the economy has declined since last year, commuters report saving more and feeling more optimistic about their finances. Commuters also widely use budgeting tools and mobile banking, with over a third using mobile banking more than three times a week, including on their commute.
Valentine's day
Valentine's Day will be celebrated by 90% of couples through gifts like chocolate, flowers, perfume or jewelry or by cooking at home, while 59% of singles will also celebrate through activities with friends like going out or to the cinema or ordering takeout.
1 pagers finance
Over half of young people receive a salary and spend most of their income on dining out, entertainment, and clothes, with nearly half having less than £100 in savings. While a third believe debt is common, most young people check their bank accounts on their phones weekly, and over 20% have more than £61 of disposable income each week. The most popular banks among young people are NatWest, Halifax, and Barclays, and a third are interested in learning how banks can help them save more money.
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
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◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Design an eye-catching and inviting booth
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Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Warburtons summary
- 2. Key Campaign information Environment/Panels 150 HD Rail 48 Sheets in London and South East Other Media Key Campaign Objective Increase brand awareness in the South and build awareness of the family values of the Warburtons brand Other Information Respondents all to be rail commuters who work in London and live in London/South East
- 3. Campaign doubled brand awareness PRE POST Hovis 52% 51% Kingsmill 24% 18% Warburtons 8% 16% Source: Opinium Research Q1. We would like you to name all of the bread brands that you can think of, first mention Pre301, Post 300
- 4. Advertising stood out amongst rivals post campaign PRE POST Hovis 49% Warburtons 47% Kingsmill 45% Hovis 41% Warburtons 43% Kingsmill 40% Source: Opinium Research Q3. Which of the following brands have you seen or heard advertising for recently?
- 5. Rail was key at driving this increase in advertising awareness 100% growth Source: Opinium Research Q3b. Where in particular have you seen or heard Warburtons advertising recently?
- 6. Posters were key at driving the family message All TV Aware Poster Aware 71% 85% 93% Source: Opinium Research Q2. Which of the following brands of bread would you describe as family orientated? Post stage
- 7. Posters driving word of mouth Word of Mouth Poster aware were the most likely to recommend 6.19 7.29 6.29 5.78 Pre Post Poster Aware Source: Opinium Research Q5 How likely is it that you would recommend Warburtons to friends or family? Please provide your answer on the below scale of 0-10 where 0 is not at all likely and 10 is extremely likely Not aware
- 8. Summary • Brand awareness in the South driven by the campaign • Rail was the key medium at driving a substantial increase in advertising awareness • Posters were also key in strengthening the “family” message and encouraging word of mouth
- 9. Want to find out more? Contact the JC Decaux research team to find out how the campaign performed across other metrics including brand knowledge and favourability
- 10. Want to find out more? Contact the JC Decaux research team to find out how the campaign performed across other metrics including brand knowledge and favourability
Editor's Notes
- Where in particular have you seen or heard Warburtons advertising recently?