Mall Digital 6s more than double spontaneous brand awareness and increase spontaneous ad awareness by 61% according to a new study from JCDecaux. The cumulative effect of Mall Digital 6s also helps drive positive brand perceptions and build trust while increasing recommendation, consideration and purchase intent by almost 50%. When adding M-Vision to the mix, it creates extra standout and increases advertising attribution to the mall environment by 38%, while further promoting premium brands through higher consideration and recommendation.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services …
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services …
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
Get lessons from the world's most awarded campaigns and companies for creativity and effectiveness. This presentation was delivered at Creative Excellence & Effectiveness, a recent Ascential Marketing event at Anheuser-Busch. Learn more at warc.com/effective100.
Presentatie Greetz op het Web Analytics Congres 2011 in AmsterdamWebanalisten .nl
Dit zijn de slides van de presentatie die Niek Veendrick, Chief Commercial Officer bij Greetz gaf op aandragen van sponsor Comscore / Nedstat op het 5e Webanalytics Congres op 17 maart 2011 in Amsterdam.
As the advertising industry evolves—how is strategy evolving along with it? We interviewed 550+ senior strategists around the world to get an inside look at their challenges and opportunities during a time of fierce competition. Get the sample report: http://bit.ly/2BgdzqU.
What is the best way to learn? Many think through interactive activities and games. In fact, some of the most memorable lessons we learn are through games.
Gamification is a way to apply gaming elements - fun and competition - to a non-gaming activity. You are basically telling your customers that your brand can be fun, different, and creative while retaining all of its qualitative characteristics.
So we decided to use gamification method to change users’ behaviour and encourage them to try more tools and features within our software thus to increase users' retention.
What we have seen was a huge success and great outcomes for both our users and our brand. After all, our Easter Egg Hunt game was among the nominees for the UK Social Media Communications Awards as the Best Use of Twitter and for the DADI Awards in “B2B sector website, app or campaign” category.
To give you a basic idea of what we did, we will sketch out the game our team came up with. During the Easter season, we released a game, directly built into our interface - an Easter Egg Hunt. We challenged our users to find 15 Easter eggs, hidden anywhere within our platform. To collect the egg, a user had to set up a project, create a report, or basically perform any action that showed off the functionality of our diverse tools.
It's a new era for sales. The modern sales process is now driven by revolutionary levels of connectivity to customers and prospects. Through social media, wireless data, SMS messaging, and unified communications, the traditional sales force is ever evolving to become smarter, faster and more connected than ever before.
Check out these statistics about the new era sales, and learn how important social media, CRM, collaboration and content can be to making your sales process more efficient and successful.
Learn more about the social sales revolution here: bit.ly/social-sales-revolution
VWO Webinar: How To Build Complete Visibility Around Your Paid Marketing EffortsVWO
The webinar will cover the following:
1. How successful marketers are overcoming their attribution issues
2. Industry benchmarks and learning to ensure you are updated
3. How to curate the best attribution model for your business
Responsive Performance Marketing: how to drive super high engagement by responding to social and paid search consumer interaction and what the future of performance marketing looks like.
The typical small business spends $1,200 a month on PPC & wastes over 25% of their budget! This is generally due to haphazard approaches to account structure & quality score. Are you wasting dollars?
Join us Thursday, October 29th as WordStream & Hanapin Marketing showcase trending topics & strategies for building a foundation for PPC campaigns.
Learn tactics from our industry experts like:
-Best Practices for Campaign Structure
-Budget Allocation
-Ad Copy Theory
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
With over half of the world's population on social media, having an online presence is no longer a choice for businesses; it is a need. Businesses of all sizes use social media to expand their online presence, get followers, and engage with their target consumers. However, the sheer number of platforms accessible and their many functions can make developing your online brand appear difficult. But, whether you're just starting started or a seasoned veteran, there's always opportunity for development. So, here are 5 Tips to Successful Social Media Marketing to help you improve your social media game and successfully sell your company.
1.Create a Strategy
Each platform requires its own strategy. Every platform is unique in some manner, and it is critical to learn what works best for creating targeted content and driving interaction.
Consider the following questions:
What am I doing on this platform?
Who is my intended audience?
What brand message am I attempting to convey?
What type of content performs best on this platform?
How can I make my material stand out?
2.Be consistent
While the consistency of posting depends on the platform, posting information on a regular basis is usually a good rule of thumb to follow. Creating a content schedule for each platform, which is also linked to a social media strategy, is another approach to stay on track. This calendar will outline the type of content that will be posted over a long period of time.
Regardless of the size of your company or the platform you choose, keep the following elements in mind:
Brand identity
Message from the brand
Hashtags
posting frequency
And, if your company is just starting started on social media, quality might be more important than quantity. Don’t overextend yourself. Instead of being uneven across 5 networks, focus on publishing useful material on 1-2 platforms.
Get lessons from the world's most awarded campaigns and companies for creativity and effectiveness. This presentation was delivered at Creative Excellence & Effectiveness, a recent Ascential Marketing event at Anheuser-Busch. Learn more at warc.com/effective100.
Presentatie Greetz op het Web Analytics Congres 2011 in AmsterdamWebanalisten .nl
Dit zijn de slides van de presentatie die Niek Veendrick, Chief Commercial Officer bij Greetz gaf op aandragen van sponsor Comscore / Nedstat op het 5e Webanalytics Congres op 17 maart 2011 in Amsterdam.
As the advertising industry evolves—how is strategy evolving along with it? We interviewed 550+ senior strategists around the world to get an inside look at their challenges and opportunities during a time of fierce competition. Get the sample report: http://bit.ly/2BgdzqU.
What is the best way to learn? Many think through interactive activities and games. In fact, some of the most memorable lessons we learn are through games.
Gamification is a way to apply gaming elements - fun and competition - to a non-gaming activity. You are basically telling your customers that your brand can be fun, different, and creative while retaining all of its qualitative characteristics.
So we decided to use gamification method to change users’ behaviour and encourage them to try more tools and features within our software thus to increase users' retention.
What we have seen was a huge success and great outcomes for both our users and our brand. After all, our Easter Egg Hunt game was among the nominees for the UK Social Media Communications Awards as the Best Use of Twitter and for the DADI Awards in “B2B sector website, app or campaign” category.
To give you a basic idea of what we did, we will sketch out the game our team came up with. During the Easter season, we released a game, directly built into our interface - an Easter Egg Hunt. We challenged our users to find 15 Easter eggs, hidden anywhere within our platform. To collect the egg, a user had to set up a project, create a report, or basically perform any action that showed off the functionality of our diverse tools.
It's a new era for sales. The modern sales process is now driven by revolutionary levels of connectivity to customers and prospects. Through social media, wireless data, SMS messaging, and unified communications, the traditional sales force is ever evolving to become smarter, faster and more connected than ever before.
Check out these statistics about the new era sales, and learn how important social media, CRM, collaboration and content can be to making your sales process more efficient and successful.
Learn more about the social sales revolution here: bit.ly/social-sales-revolution
VWO Webinar: How To Build Complete Visibility Around Your Paid Marketing EffortsVWO
The webinar will cover the following:
1. How successful marketers are overcoming their attribution issues
2. Industry benchmarks and learning to ensure you are updated
3. How to curate the best attribution model for your business
Responsive Performance Marketing: how to drive super high engagement by responding to social and paid search consumer interaction and what the future of performance marketing looks like.
The typical small business spends $1,200 a month on PPC & wastes over 25% of their budget! This is generally due to haphazard approaches to account structure & quality score. Are you wasting dollars?
Join us Thursday, October 29th as WordStream & Hanapin Marketing showcase trending topics & strategies for building a foundation for PPC campaigns.
Learn tactics from our industry experts like:
-Best Practices for Campaign Structure
-Budget Allocation
-Ad Copy Theory
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
With over half of the world's population on social media, having an online presence is no longer a choice for businesses; it is a need. Businesses of all sizes use social media to expand their online presence, get followers, and engage with their target consumers. However, the sheer number of platforms accessible and their many functions can make developing your online brand appear difficult. But, whether you're just starting started or a seasoned veteran, there's always opportunity for development. So, here are 5 Tips to Successful Social Media Marketing to help you improve your social media game and successfully sell your company.
1.Create a Strategy
Each platform requires its own strategy. Every platform is unique in some manner, and it is critical to learn what works best for creating targeted content and driving interaction.
Consider the following questions:
What am I doing on this platform?
Who is my intended audience?
What brand message am I attempting to convey?
What type of content performs best on this platform?
How can I make my material stand out?
2.Be consistent
While the consistency of posting depends on the platform, posting information on a regular basis is usually a good rule of thumb to follow. Creating a content schedule for each platform, which is also linked to a social media strategy, is another approach to stay on track. This calendar will outline the type of content that will be posted over a long period of time.
Regardless of the size of your company or the platform you choose, keep the following elements in mind:
Brand identity
Message from the brand
Hashtags
posting frequency
And, if your company is just starting started on social media, quality might be more important than quantity. Don’t overextend yourself. Instead of being uneven across 5 networks, focus on publishing useful material on 1-2 platforms.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
Trends in B2B Marketing: Lead Gen and Engagement: Find your Marketing Sweet SpotHannah Flynn
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
Test and Iterate: Continuously test different descriptions and analyze their performance. A/B testing can provide insights into what resonates best with your audience.
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
https://nexusbeez.com/
Discover unparalleled digital marketing expertise with our top Dubai agency. We offer comprehensive services to elevate your online presence, driving engagement and growth for your business.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Pob3 one pager
1. T H E D E S T I N A T I O N O F C H O I C E
The Power of Big 3 is a new study from JCDecaux which analyses the effect of adding premium
large format sites to small format campaigns. In summary this research shows:
• Mall Digital 6s more than double spontaneous brand awareness
and furthermore increase spontaneous ad awareness by a further
61%
• The cumulative effect of Mall Digital 6s also help drive positive
perceptions of brand statements, such as ‘renowned’,
‘fashionable’ and ‘desirable’, whilst the frequency continues to
help build increasing levels of trust
• Mall Digital 6’s amplify levels of recommendation, consideration and purchase intent by
almost 50%
• When adding M-Vision to the media mix, this creates extra standout and increases
advertising attribution to the mall environment by a further 38%
• It also helps promote the notion of premium with a further increase seen in consideration
and recommendation for the test brand
Please contact _ukinsightteam@jcdecaux.co.uk for more information
