Warburtons summary
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The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled Warburtons brand awareness from 8% to 16% according to research. Post-campaign, Warburtons advertising stood out more amongst rivals. Rail advertising was key in driving this increase in awareness. Posters were especially effective in communicating the family message and driving word-of-mouth recommendations for the Warburtons brand.
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Warburtons summary
The campaign successfully increased Warburtons' brand awareness in the South of England. Rail advertising proved highly effective at boosting awareness of Warburtons' advertising. Posters further strengthened the brand's messaging around family values and encouraged positive word of mouth recommendations.
Warburtons summary
The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled brand awareness and increased advertising awareness, with rail advertising and posters being particularly effective. Posters were especially successful in conveying the family-oriented message and driving positive word-of-mouth recommendations.
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- Three brands - Brand A, B, and C - advertised on TV, with Brand A accounting for over 70% of ads. Most TV ads were for cheese generally rather than specific types.
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Vodafone acquired Mannesmann in 1999 in one of the largest telecom mergers in history. Vodafone offered to acquire Mannesmann, a German telecommunications and engineering conglomerate, in an all-stock deal valued at $180 billion. The merger created the world's largest mobile operator with 42.3 million customers across Europe and other markets. The combination of Vodafone and Mannesmann significantly expanded Vodafone's presence in the European mobile market by combining their stakes in ten countries.
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Warburtons summary
The campaign successfully increased Warburtons' brand awareness in the South of England. Rail advertising proved highly effective at boosting awareness of Warburtons' advertising. Posters further strengthened the brand's messaging around family values and encouraged positive word of mouth recommendations.
Warburtons summary
The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled brand awareness and increased advertising awareness, with rail advertising and posters being particularly effective. Posters were especially successful in conveying the family-oriented message and driving positive word-of-mouth recommendations.
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Warburtons summary
The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled brand awareness and increased advertising awareness, with rail advertising being the key driver. Posters further strengthened the family message and encouraged positive word of mouth recommendations. The document analyzes pre-and post-campaign research and shows the campaign was successful in meeting its objectives.
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Morrisons summary
Morrisons ran an advertising campaign using roadside panels and rail posters to promote their M-Kitchen ready meal range. The campaign objectives were to increase awareness and consideration of M-Kitchen among competitors' shoppers, and position M-Kitchen as a premium brand. The campaign was successful, with rail commuters its key audience for ready meals. Post-campaign research found the outdoor advertising increased awareness of Morrisons and strengthened perceptions of both the M-Kitchen range and Morrisons brand. The posters also drove greater purchase intent for Morrisons ready meals among those who saw them.
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Warburtons summary
The Warburtons campaign from March 2011 aimed to increase brand awareness in the South of England and promote the brand's family values. The campaign doubled brand awareness and increased advertising awareness, with rail advertising being the key driver. Posters further strengthened the family message and encouraged positive word of mouth recommendations. The document analyzes pre-and post-campaign research and shows the campaign was successful in meeting its objectives.
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Morrisons ran an advertising campaign using roadside panels and rail posters to promote their M-Kitchen ready meal range. The campaign objectives were to increase awareness and consideration of M-Kitchen among competitors' shoppers, and position M-Kitchen as a premium brand. The campaign was successful, with rail commuters its key audience for ready meals. Post-campaign research found the outdoor advertising increased awareness of Morrisons and strengthened perceptions of both the M-Kitchen range and Morrisons brand. The posters also drove greater purchase intent for Morrisons ready meals among those who saw them.
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Among the other findings:
Only 42% of UK marketers say they have a documented content strategy; however, 10% of those answering this question were unsure. This is the highest rate of uncertainty we saw around this question when comparing responses across continents.
76% of UK marketers are producing more content than they did one year ago, compared with 72% of North American and 81% of Australian marketers.
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The document discusses viewing habits and spending plans for the 2014 World Cup. It found that 47% plan to watch games at pubs with friends, while 16% will watch on smartphones or tablets. Over 1/5 said they are more likely to buy a new football kit during the World Cup and 100% say they will spend more money during the event.
World cup one pagers
The document discusses viewing habits and spending plans for the 2014 World Cup. It found that 47% plan to watch games at pubs with friends, while 16% will watch on smartphones or tablets. Over 1/5 said they are more likely to buy a new football kit during the World Cup and 100% say they will spend more money during the event.
More than summary
The out of home advertising campaign for More TH>N insurance achieved its key objectives. It boosted brand awareness, with top of mind awareness doubling among those who saw the posters. It also strengthened perceptions of the brand, increasing feelings of positivity and driving up key brand attributes. While recommendation declined generally, it increased substantially among those who recognized the posters, up 67% after the second burst. The campaign illustrated how out of home can effectively raise awareness and perceptions of an established brand.
Post office summary
The document summarizes research from a Post Office campaign that used out of home advertising. It found that the poster campaign increased top-of-mind brand awareness of Post Office and its travel products. The creative was highly liked and strengthened perceptions of Post Office as credible and offering various services. Those who saw the posters had more positive views of Post Office and were more likely to consider it for future travel needs.
Connected commuter finance 3
The document discusses the financial habits and concerns of commuters based on a survey. It found that while concern about the economy has declined since last year, commuters report saving more and feeling more optimistic about their finances. Commuters also widely use budgeting tools and mobile banking, with over a third using mobile banking more than three times a week, including on their commute.
Valentine's day
Valentine's Day will be celebrated by 90% of couples through gifts like chocolate, flowers, perfume or jewelry or by cooking at home, while 59% of singles will also celebrate through activities with friends like going out or to the cinema or ordering takeout.
1 pagers finance
Over half of young people receive a salary and spend most of their income on dining out, entertainment, and clothes, with nearly half having less than £100 in savings. While a third believe debt is common, most young people check their bank accounts on their phones weekly, and over 20% have more than £61 of disposable income each week. The most popular banks among young people are NatWest, Halifax, and Barclays, and a third are interested in learning how banks can help them save more money.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
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Management is a vital aspect of the economic life of man, which is an organized group activity. A
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resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
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1.2 MEANING OF MANAGEMENT
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manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
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1.3 DEFINITION OF MANAGEMENT
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organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
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Warburtons summary
- 2. Key Campaign information Environment/Panels 150 HD Rail 48 Sheets in London and South East Other Media Key Campaign Objective Increase brand awareness in the South and build awareness of the family values of the Warburtons brand Other Information Respondents all to be rail commuters who work in London and live in London/South East
- 3. Campaign doubled brand awareness PRE POST Hovis 52% 51% Kingsmill 24% 18% Warburtons 8% 16% Source: Opinium Research Q1. We would like you to name all of the bread brands that you can think of, first mention Pre301, Post 300
- 4. Advertising stood out amongst rivals post campaign PRE POST Hovis 49% Warburtons 47% Kingsmill 45% Hovis 41% Warburtons 43% Kingsmill 40% Source: Opinium Research Q3. Which of the following brands have you seen or heard advertising for recently?
- 5. Rail was key at driving this increase in advertising awareness 100% growth Source: Opinium Research Q3b. Where in particular have you seen or heard Warburtons advertising recently?
- 6. Posters were key at driving the family message All TV Aware Poster Aware 71% 85% 93% Source: Opinium Research Q2. Which of the following brands of bread would you describe as family orientated? Post stage
- 7. Posters driving word of mouth Word of Mouth Poster aware were the most likely to recommend 6.19 7.29 6.29 5.78 Pre Post Poster Aware Source: Opinium Research Q5 How likely is it that you would recommend Warburtons to friends or family? Please provide your answer on the below scale of 0-10 where 0 is not at all likely and 10 is extremely likely Not aware
Editor's Notes
- Where in particular have you seen or heard Warburtons advertising recently?