Using curation in content marketing to drive trafficB2BCamp
Content marketing involves creating and sharing valuable content to engage consumers and drive action. It can include blogging to boost SEO and engagement, curating topic portals to generate targeted traffic and demonstrate brand leadership, and sharing on social media to increase traffic and engagement. While content curation may raise concerns about stealing, it is an important part of content marketing if it delivers relevant information to prospective customers.
WooW Maker is a digital marketing agency that specializes in content marketing, SEO, social media marketing, and analytics consulting. They help companies increase online visibility and engage with audiences through strategic content creation, promotion, and analysis. Their services include developing content calendars, creating blog posts and visual content, promoting content on social media, conducting analytics audits, and providing training to clients.
Legendary Sweepstakes Wins Big on TwitterDon Mathis
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
Bing Ads Latest & Greatest at the State of Search DFWSEMJohn Gagnon
The document discusses brand term bidding in Bing Ads campaigns. It summarizes a study by Bing Ads of 50 million impressions that found bidding on brand terms led to 32% more clicks compared to organic search alone, and that this increase in clicks outweighed any cannibalization of organic traffic. It also promotes several Bing Ads tools for campaign planning and keyword research and highlights that the Yahoo Bing Network reaches audiences that are not found on Google.
Ms inspire odr02_digital-marketing-growthChristi Olson
The document discusses how digital experiences and online searches are increasingly important parts of buyers' journeys, with 70% of buyers beginning their purchase process with an online search. It then provides tips and resources for using Microsoft tools like Bing Ads, the Digital Commerce and Campaign Network (DCCN), and LinkedIn Marketing Solutions to reach customers online at different stages of their purchase process and drive sales. Key statistics are presented on the growth of e-commerce and importance of having a comprehensive digital strategy to engage customers across online channels.
Using curation in content marketing to drive trafficB2BCamp
Content marketing involves creating and sharing valuable content to engage consumers and drive action. It can include blogging to boost SEO and engagement, curating topic portals to generate targeted traffic and demonstrate brand leadership, and sharing on social media to increase traffic and engagement. While content curation may raise concerns about stealing, it is an important part of content marketing if it delivers relevant information to prospective customers.
WooW Maker is a digital marketing agency that specializes in content marketing, SEO, social media marketing, and analytics consulting. They help companies increase online visibility and engage with audiences through strategic content creation, promotion, and analysis. Their services include developing content calendars, creating blog posts and visual content, promoting content on social media, conducting analytics audits, and providing training to clients.
Legendary Sweepstakes Wins Big on TwitterDon Mathis
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
Bing Ads Latest & Greatest at the State of Search DFWSEMJohn Gagnon
The document discusses brand term bidding in Bing Ads campaigns. It summarizes a study by Bing Ads of 50 million impressions that found bidding on brand terms led to 32% more clicks compared to organic search alone, and that this increase in clicks outweighed any cannibalization of organic traffic. It also promotes several Bing Ads tools for campaign planning and keyword research and highlights that the Yahoo Bing Network reaches audiences that are not found on Google.
Ms inspire odr02_digital-marketing-growthChristi Olson
The document discusses how digital experiences and online searches are increasingly important parts of buyers' journeys, with 70% of buyers beginning their purchase process with an online search. It then provides tips and resources for using Microsoft tools like Bing Ads, the Digital Commerce and Campaign Network (DCCN), and LinkedIn Marketing Solutions to reach customers online at different stages of their purchase process and drive sales. Key statistics are presented on the growth of e-commerce and importance of having a comprehensive digital strategy to engage customers across online channels.
PPC advertising, also known as cost-per-click, involves advertisers paying publishers only when an ad is clicked. Search engine marketing promotes websites through paid search engine listings to increase visibility. Social media marketing utilizes platforms like Facebook, LinkedIn, and Twitter to produce shareable content that expands a brand's reach. Google's Quality Score rates keywords and ads based on click-through rate, relevance, and landing page quality to determine cost-per-click and ad ranking.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
Angie's List uses Adobe Media Optimizer for Search to optimize bidding on thousands of keywords for its paid search campaigns. This resulted in a 58% decrease in cost per acquisition for non-branded keywords and increased conversions by 11% overall, while decreasing costs by 35%. The solution automates bid optimization and reporting, allowing staff to focus on higher-level strategies. Integrating with Adobe Analytics provides performance data to further optimize bids and landing pages, improving the customer experience.
Greg holland brighton seo futureproof your paid searchGreg Holland
The document discusses futureproofing paid search campaigns. It notes that search query data visibility has decreased, so campaigns should focus more on context, audiences and keyword themes than small query variations. Keyword match types are becoming more similar, so consolidating campaigns is recommended. The document recommends embracing automation and audience targeting. It provides an example campaign structure using consolidated campaigns, audience targeting, and smart bidding strategies. It addresses how to maintain control with this approach and safeguard against further search engine changes.
Solving the problem of brand keyword CPC increases on Google and aberrant ind...Keyade
Over the past months, Keyade consultants have observed an unusual and inexplicable increase in Google's Cost Per Click (CPC) on exact brand keywords. While accustomed to minor algorithmic changes by the Internet giant (Google makes over 500 changes a year to its algorithm), our Keyade consultants tested the various parameters that are taken into account when calculating an ad's quality score (QS).
Grant Marketing offers full-service integrated marketing communications with over 25 years of experience. They specialize in developing online marketing strategies backed by web metrics and converting traffic into leads. Their capabilities include search engine optimization, social media marketing, paid search, website design, and reporting on key metrics like SEO, conversions, and lead generation.
SEO and SEM are important digital marketing strategies. SEO is the process of improving a website to rank higher organically in search engines through on-page and off-page optimization tactics. SEM is a paid form of advertising where advertisers bid on keywords and ads are shown in search engine results. The top digital marketing companies in India that provide SEO and SEM services are Pinstorm, Techshu, Reprise Media, Ogilvy PR, iStrat, K Web Maker, Webchutney, JWT, McCann Erickson India, and Lowe Lintas.
In this slide, you can get an idea about Local SEO's important segments, and also for a detailed overview check this youtube video: https://youtu.be/bQBCNHUy2tg
Thank you.
Kith NYC is a boutique retailer known for limited release sneakers and collaborations. It currently relies on organic search but has opportunity to grow. A pay-per-click campaign targeting keywords like "Kith Asics" and "Kith Sneakers" could drive more traffic at a low cost. With a $10k monthly budget and average costs per click, the campaign may bring in thousands of new visitors. If just 2% convert in the first month, the return on investment could be significant and help Kith compete with brands seeing growth. Careful tracking of metrics like clicks, conversions, and costs will allow optimizing future campaigns.
A collection of the most surprising findings from the 2014-2015 State of Inbound.
Want to be a part of the 2015 State of Inbound (and, as an extension, inbound history)? Take the survey: http://bit.ly/SOI2015-Survey
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Marketing Eye Global is a full digital marketing agency headquartered in London, UK with professionals worldwide. They provide outsourced digital marketing services including digital strategy, SEO, social media marketing, web design, content creation, and more, to help clients increase brand awareness, website traffic, and lead generation at affordable rates. Their services are designed to establish brands online and deliver successful marketing strategies through flexible monthly packages starting at £999.
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
SeoMaking is a digital marketing agency that specializes in search engine optimization strategies to boost website traffic and conversions. They are innovators in the field of SEO. Visitors should contact SeoMaking about services for their website.
We recently presented the Introduction to Search Marketing at the San Francisco Small Business Association. Included in the file is information about the SEM landscape, SEO & PPC best practices, local SEO and other recommendations.
Ever wonder whether you should be blogging? Does it seem like a waste of time?
Blogging can indeed drive your mission, but you have to know how it works to get the most benefit.
The worst thing is to start a blog and then let it whither into fodder for Internet dust mites.
So how can a blog drive your mission? View this presentation to find out.
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
PPC advertising, also known as cost-per-click, involves advertisers paying publishers only when an ad is clicked. Search engine marketing promotes websites through paid search engine listings to increase visibility. Social media marketing utilizes platforms like Facebook, LinkedIn, and Twitter to produce shareable content that expands a brand's reach. Google's Quality Score rates keywords and ads based on click-through rate, relevance, and landing page quality to determine cost-per-click and ad ranking.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
Angie's List uses Adobe Media Optimizer for Search to optimize bidding on thousands of keywords for its paid search campaigns. This resulted in a 58% decrease in cost per acquisition for non-branded keywords and increased conversions by 11% overall, while decreasing costs by 35%. The solution automates bid optimization and reporting, allowing staff to focus on higher-level strategies. Integrating with Adobe Analytics provides performance data to further optimize bids and landing pages, improving the customer experience.
Greg holland brighton seo futureproof your paid searchGreg Holland
The document discusses futureproofing paid search campaigns. It notes that search query data visibility has decreased, so campaigns should focus more on context, audiences and keyword themes than small query variations. Keyword match types are becoming more similar, so consolidating campaigns is recommended. The document recommends embracing automation and audience targeting. It provides an example campaign structure using consolidated campaigns, audience targeting, and smart bidding strategies. It addresses how to maintain control with this approach and safeguard against further search engine changes.
Solving the problem of brand keyword CPC increases on Google and aberrant ind...Keyade
Over the past months, Keyade consultants have observed an unusual and inexplicable increase in Google's Cost Per Click (CPC) on exact brand keywords. While accustomed to minor algorithmic changes by the Internet giant (Google makes over 500 changes a year to its algorithm), our Keyade consultants tested the various parameters that are taken into account when calculating an ad's quality score (QS).
Grant Marketing offers full-service integrated marketing communications with over 25 years of experience. They specialize in developing online marketing strategies backed by web metrics and converting traffic into leads. Their capabilities include search engine optimization, social media marketing, paid search, website design, and reporting on key metrics like SEO, conversions, and lead generation.
SEO and SEM are important digital marketing strategies. SEO is the process of improving a website to rank higher organically in search engines through on-page and off-page optimization tactics. SEM is a paid form of advertising where advertisers bid on keywords and ads are shown in search engine results. The top digital marketing companies in India that provide SEO and SEM services are Pinstorm, Techshu, Reprise Media, Ogilvy PR, iStrat, K Web Maker, Webchutney, JWT, McCann Erickson India, and Lowe Lintas.
In this slide, you can get an idea about Local SEO's important segments, and also for a detailed overview check this youtube video: https://youtu.be/bQBCNHUy2tg
Thank you.
Kith NYC is a boutique retailer known for limited release sneakers and collaborations. It currently relies on organic search but has opportunity to grow. A pay-per-click campaign targeting keywords like "Kith Asics" and "Kith Sneakers" could drive more traffic at a low cost. With a $10k monthly budget and average costs per click, the campaign may bring in thousands of new visitors. If just 2% convert in the first month, the return on investment could be significant and help Kith compete with brands seeing growth. Careful tracking of metrics like clicks, conversions, and costs will allow optimizing future campaigns.
A collection of the most surprising findings from the 2014-2015 State of Inbound.
Want to be a part of the 2015 State of Inbound (and, as an extension, inbound history)? Take the survey: http://bit.ly/SOI2015-Survey
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Marketing Eye Global is a full digital marketing agency headquartered in London, UK with professionals worldwide. They provide outsourced digital marketing services including digital strategy, SEO, social media marketing, web design, content creation, and more, to help clients increase brand awareness, website traffic, and lead generation at affordable rates. Their services are designed to establish brands online and deliver successful marketing strategies through flexible monthly packages starting at £999.
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
SeoMaking is a digital marketing agency that specializes in search engine optimization strategies to boost website traffic and conversions. They are innovators in the field of SEO. Visitors should contact SeoMaking about services for their website.
We recently presented the Introduction to Search Marketing at the San Francisco Small Business Association. Included in the file is information about the SEM landscape, SEO & PPC best practices, local SEO and other recommendations.
Ever wonder whether you should be blogging? Does it seem like a waste of time?
Blogging can indeed drive your mission, but you have to know how it works to get the most benefit.
The worst thing is to start a blog and then let it whither into fodder for Internet dust mites.
So how can a blog drive your mission? View this presentation to find out.
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
The 2017 State of B2B Digital Marketing ReportDemandWave
This document summarizes the key findings from DemandWave's sixth annual report on the state of B2B digital marketing. Some of the main highlights include:
- Delivering quality leads has emerged as B2B marketers' top objective and challenge.
- Organic search now drives revenue for 63% of B2B marketers, tying with email.
- Nearly half of marketers plan to increase their digital marketing budgets in 2017.
- However, marketers still struggle with measuring ROI and optimizing content and marketing technologies for quality leads.
The concept of Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to retain and drive profitable customer action.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingNewsCred
Sixty to seventy percent of marketing content goes completely unused (Sirius Decisions). Companies are regularly creating pieces of content with the idea of interesting consumers, generating leads, and progressing people down the funnel, but then their efforts fall flat when they launch.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
What Is The ROI of Content Marketing? #Forward16Michael Brenner
Measuring the business value of marketing is the top concern for marketers and CMOs. So why do we spend so much of our time and money doing things that don't matter to our customers or drive impact for our business? In this keynote, I walk you through 10 simple approaches any business can take to define the ROI of content marketing that helps your customers and delivers on that elusive ROI.
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...NewsCred
1. The document discusses calculating the ROI of content marketing by building a business case, finding a budget, and measuring results.
2. It provides examples of how to calculate the value of organic search traffic, repeat visitors, cost per lead, and unbranded search traffic by comparing them to paid marketing costs and metrics.
3. The key is to show executives how content marketing can generate traffic, leads, and conversions that paid marketing alone could not by attracting early-stage buyers and ranking for relevant keywords.
This document outlines a digital marketing strategy for a B2B company. It discusses:
1) Setting goals such as building a digital presence, targeted reach, acquiring followers, generating leads and converting leads into customers.
2) Developing a content strategy including blogs, infographics, webinars and videos to engage audiences and generate interest.
3) Promoting the company website and building loyalty through social media platforms like LinkedIn, Facebook, and Twitter given their influence on B2B purchasing decisions.
4) Implementing tactics like search engine marketing, social media advertising, and webinars to build reach, generate leads, and ultimately convert leads into customers.
In this presentation, I have explained the various KPIs for Content Marketing. You can use these KPIs for accessing the effectiveness of Content Marketing Campaigns within your organisation.
The document discusses best practices for using social media for B2B marketing and sales. It notes that while social media ROI is not measured enough, content, links, reach, and leads can translate to sales. It recommends using blogs as the most important inbound marketing tool, sharing quality third party content, and emphasizing LinkedIn for lead generation. Metrics like website traffic, leads, sales, and customer acquisition should be tracked to demonstrate social media's ROI. An integrated approach combining social, content, and other strategies is suggested.
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
The document summarizes a 6-month marketing case study between an inbound marketing agency, IMR, and LogicBay, a provider of partner relationship management solutions. IMR helped LogicBay generate more qualified leads and open new markets through inbound marketing strategies like blogging, social media, and optimizing calls-to-action and landing pages. Key results included an 180% increase in organic search traffic, generating 417 leads, and securing new business with a revenue value over $700 per lead, resulting in a 500% return on investment.
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The overall goal is to help marketers quantify their content marketing efforts and illustrate the business impact and success of their programs.
The Ultimate Guide to Measuring the ROI of Content MarketingMohamed Mahdy
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The guidelines aim to help marketers quantify and optimize their content strategies.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Similar to Want to Know the Impact of Content Marketing on Businesses? (20)
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
2. 94%94% more views received onmore views received on
Articles withArticles with Images!Images!
(source: Jeff Bullas)
3. TopTop IndicatorsIndicators ofof Content MarketingContent Marketing
SuccessSuccess
●
Traffic.
●
Quality Leads
●
Social Shares
●
SEO
(Source: CMI)
4. 12001200 newnew LeadsLeads perper
month!month!
for the Brands that Createsfor the Brands that Creates 15 Blog15 Blog
postsposts per month.per month.
(source: HubSpot)
6. 73%73% B2BB2B MarketersMarketers
are producing moreare producing more “Content”“Content” than thaythan thay
did a Year Ago!did a Year Ago!
(source: CMI)
7. 69%69% of Marketers saysMarketers says
that ContentContent is Superior to Direct Mail
and PR.
(source: CCC)
8. 72%72% of Marketers thinkof Marketers think
thatthat
““Branded Content”Branded Content” is more Effective than
““Magazine Ads”Magazine Ads”
(source: CCC)
9. ““6x”6x” Higher WebsiteHigher Website
Conversion Rate!Conversion Rate!
for Content Marketing AdoptersAdopters than Non-Non-
Adopters.Adopters.
(2.9% vs 0.5%)
(source: Aberdeen)
10. Unique Site Traffic isUnique Site Traffic is “7.8x”“7.8x”
timestimes
higher for Content MarketingContent Marketing Leaders Vs
Followers
(19.7% vs 2.5%)
(source: Aberdeen)
11. Content Marketing costsContent Marketing costs 62%62%
lessless
than Traditional Marketing and generatesthan Traditional Marketing and generates
“3x”“3x” more Leads.more Leads.
(source: DemandMetric)
12. 51%51% moremore ROI!ROI!
On using Content MarketingContent Marketing as aas a Strategy!Strategy!
(source: DemandMetric)