Pay per click (ppc)
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PPC advertising, also known as cost-per-click, involves advertisers paying publishers only when an ad is clicked. Search engine marketing promotes websites through paid search engine listings to increase visibility. Social media marketing utilizes platforms like Facebook, LinkedIn, and Twitter to produce shareable content that expands a brand's reach. Google's Quality Score rates keywords and ads based on click-through rate, relevance, and landing page quality to determine cost-per-click and ad ranking.
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