CouponMob is an online company based in Chicago that offers deals and coupons to help consumers save money. It aims to increase traffic and awareness through an online "Back to School" contest targeting married women ages 25-50. Tactics include personalized emails, partnerships with schools and media outlets, and a referral program where friends earn $10 gift cards. The company also plans to partner with charities to promote social causes and generate positive press coverage.

1. CouponMob Case Presentation
Oluwatosin Timothy Adeniran
IMC 471

2. Company Overview
 CouponMob is an online company.
 It offers deals to anyone interested in saving through the use of
coupons.
 The company is based in Chicago and owned by Flypaper
Media Holdings, LLC.
 CouponMob links consumers with trusted local and national
merchants to help them save money and earn rewards on
everyday purchase they make

3. The competitors
The competitors are:
 Groupon
 LivingSocial
 Thekrazycoupondeals.com
 Woot
 Yipit

4. CouponMob target audience
 She is a married mum, with kids
 She is between the age of 25-50
 She is educated and lives a busy life
 She loves to shop and save on deal through coupon clipping
 Her household income is between $45-$75k
 She often spend her spare time on Facebook viewing friends and
family pictures
 She also reads magazines and clips coupons

5. Objectives
 To increase the flow of traffic to CouponMob website
 To further raise the “offline” visibility of CouponMob
 To generate trial for new subscribers within Chicago land
 To re-launch CouponMob to the demographic target group of
married women-age 25-50

6. Strategy
 CouponMob will launch an online contest and send out
personalized email messages that address individual to take part
and win in a contest.
 CouponMob will create an online event that promotes social
cause to attract the attention of the media world.
 CouponMob will also do a referral program through which
anyone who refer a friend will get a $10.00 referral gift card-
printable on CouponMob website.
 There will be a re-launch of CouponMob on social media
websites like twitter, Facebook, and YouTube

7. 1.Tactical approach
CouponMob will launch an online contest call “Back to
school”. “The back to School” contest will be held by
July, August and September.

8. 1.Tactical approach cont.
 Prior to the contest, personalized email messages that will
address individual to take part and win huge prizes and savings
towards their school purchases will be sent out.
 CouponMob will leverage partnership with ten (10) selected
Chicago public schools to announce the “Back to School”
contest

9. 1.Tactical approach cont.
Media kit will be sent out to create awareness
concerning the “Back to School” promotion.
There will be an educational talk show on Flavor
HD through partnership with WGN Radio 720-
Listeners will have opportunity to call in and
contribute.

10. 1.Tactical approach cont.
Flavor HD is food radio, host by Hannah and
Dane on WGN Radio 720. The duo have a
charity program “Blessings in a pack”.
Blessings In A Backpack was founded to help
kids at the grass-roots level throughout the
school year.

11. 1.Tactical approach cont.
During the telephone calls, access code will be
sent via text messages to the participants
provided numbers. The code will be used on
CouponMob website to enter an online
contest.

12. 2. Tactical approach cont.
 Getting free press is one of the best ways to maximize
exposure and minimize cost in the offline world and to receive
press: CouponMob will generate a news story by announcing
a unique sales and promoting social cause of significant
importance in the society.
 This we hope to achieve by partnering with Pearson
Foundation. The Pearson Foundation has a charity body call
“We give books” We Give Books, is a new digital initiative
that enables anyone with access to the Internet to put books in
the hands of children who don't have them, simply by reading
online.

13. 2 Tactical approach cont.
 There will be a blog on We Give Books on CouponMob
websites, www.wegivbooks.org and each time a visitor to the
CouponMob web page click on the We Give Books blog, a
digital book will be sent to a child in need of a book.

14. Recommendation
 CouponMob will continue to place promotional advertisement on social
media pages to create awareness about daily deals on its website and
engages fans with exciting events. Through interesting engagement
CouponMob will generate more fans on its social media pages that will
lead to patronage of CouponMob.
 CouponMob Apps for smartphones will be created. The Apps cab be
downloaded for free and it will be an opportunity for coupon clippers to
download coupon deals on-the-go.
 We also recommend CouponMob advertisement to be frequently placed in
the news papers and magazines.