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SAVE MONEY,LIVE BETTER
BUSINESS
STRATEGY
EDLP (Every Day Low
Price) strategy
Strong local
relationships
DIVERSIFIED PRODUCTS
AND SERVICES
EMPLOYEE COMPLAINTS AGAINST
HEALTH HAZARDS
WOMEN STANDING AGAINST
DISCRIMINATION
# Target aimed to a higher-
income customer.
# Better aesthetics and appeal
inside stores.
# Wider product portfolio,
including important and
desirable brands.
Shorter Aisles as
compared to Target.
Behind rivals in E-
Commerce
Low Global Presence
Poor Brand image
ECONOMICAL TECHNICAL
POLITICAL ENVIRONMENTAL
SOCIAL
REFORMS
ECONOMICAL
TECHNOLOGICAL
USE OF
DRONES
Projects approved by
ballot measures under the
Callifornia Environmental
Quality Act.
Environmental
1
• Constructing new buildings
from recycled products
2
• Cutting transportation
costs and energy savings
3
• Encouraging customers to
buy more green products
SOCIAL
THE WOMEN ECONOMIC
EMPOWERMENT
PROGRAMME TO HELP
200,000 WOMEN
ACROSS THE GLOBE.
SOCIAL
THE WOMEN IN
FACTORIES PROGRAMME
TO GIVE BETTER
AGRONOMIC PRACTICES
TO WOMEN WORKING IN
FARMS.
ADVERTISING
EXPANDING GLOBALLY
Walmart has stores in 16
international markets
Serves more than 200
million customers a week
Second largest company in
the world
over $400 billion in revenue
and 2.1 million Employees
Results
Did the company make the right decision
to drop "Always Low Prices. Always." as a
tagline?
Attracts a new type of costumer without forsaking
the usual one. People more inspired by a 'better
life' than a 'lower price', and likely with higher
budgets to spend.
BEFORE AFTER
• Building a stronger customer
loyalty.
• Improving the cleanliness and
aesthetics in stores
• Adding even more amenities to the stores:
banks, fast-food chain restaurants.
• Developing a new business unit aimed to a
customer with a higher budget.
Walmart does very well when the
economy turns sour. How can it protect
itself when the economy is on the rise?
BUSINESS STRATEGY
COMPANIY’S SHORTCOMINGS
STEPS TO REVIVE THE COMPANY
RESULTS
ANSWERS TO THE QUESTIONS
DISCLAIMER
Created by Prachi
Bafna,NIT Jaipur, during
a marketing internship by
Prof. Sameer Mathur,
IIM Lucknow.

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