The document outlines Walmart's business strategy, focusing on an Everyday Low Price (EDLP) approach, improved store aesthetics, and a broader product portfolio to attract higher-income customers. It discusses the company's initiatives for social empowerment and environmental sustainability, alongside challenges in e-commerce and brand image. Additionally, it evaluates the impact of a rebranded tagline aimed at fostering stronger customer loyalty without losing existing customer segments.

1. SAVE MONEY,LIVE BETTER

2. BUSINESS
STRATEGY
EDLP (Every Day Low
Price) strategy
Strong local
relationships
DIVERSIFIED PRODUCTS
AND SERVICES

4. EMPLOYEE COMPLAINTS AGAINST
HEALTH HAZARDS
WOMEN STANDING AGAINST
DISCRIMINATION

5. # Target aimed to a higher-
income customer.
# Better aesthetics and appeal
inside stores.
# Wider product portfolio,
including important and
desirable brands.
Shorter Aisles as
compared to Target.
Behind rivals in E-
Commerce
Low Global Presence
Poor Brand image

7. ECONOMICAL TECHNICAL
POLITICAL ENVIRONMENTAL
SOCIAL
REFORMS

8. ECONOMICAL

9. TECHNOLOGICAL
USE OF
DRONES

10. Projects approved by
ballot measures under the
Callifornia Environmental
Quality Act.

11. Environmental
1
• Constructing new buildings
from recycled products
2
• Cutting transportation
costs and energy savings
3
• Encouraging customers to
buy more green products

12. SOCIAL
THE WOMEN ECONOMIC
EMPOWERMENT
PROGRAMME TO HELP
200,000 WOMEN
ACROSS THE GLOBE.

13. SOCIAL
THE WOMEN IN
FACTORIES PROGRAMME
TO GIVE BETTER
AGRONOMIC PRACTICES
TO WOMEN WORKING IN
FARMS.

15. ADVERTISING

16. EXPANDING GLOBALLY

17. Walmart has stores in 16
international markets
Serves more than 200
million customers a week
Second largest company in
the world
over $400 billion in revenue
and 2.1 million Employees
Results

18. Did the company make the right decision
to drop "Always Low Prices. Always." as a
tagline?
Attracts a new type of costumer without forsaking
the usual one. People more inspired by a 'better
life' than a 'lower price', and likely with higher
budgets to spend.
BEFORE AFTER

19. • Building a stronger customer
loyalty.
• Improving the cleanliness and
aesthetics in stores
• Adding even more amenities to the stores:
banks, fast-food chain restaurants.
• Developing a new business unit aimed to a
customer with a higher budget.
Walmart does very well when the
economy turns sour. How can it protect
itself when the economy is on the rise?

20. BUSINESS STRATEGY
COMPANIY’S SHORTCOMINGS
STEPS TO REVIVE THE COMPANY
RESULTS
ANSWERS TO THE QUESTIONS

21. DISCLAIMER
Created by Prachi
Bafna,NIT Jaipur, during
a marketing internship by
Prof. Sameer Mathur,
IIM Lucknow.