Walmart has perfected its retail strategy through effective use of the marketing mix elements. It offers low prices through excellent procurement strategies and supply chain management. Walmart carries a wide variety of products at different price points. It promotes frequently with discounts and slogans emphasizing low prices. Walmart has a strong physical and online presence, with stores strategically located worldwide and a reliable ecommerce platform.

1. SUBHANGI SARKAR
ADVERTISING ,SALES PROMOTION AND SALES
MANAGEMENT
DSE B(1)
Retail Business Management
UNIVERSITY ROLL NO: 192013-13-0007
UNIVERSITY REGISTERATION NO: 013-1212-0266-19
SEMESTER : 5 SESSION: 2021
TOPIC: Retail Strategy of

2. • A retail marketing strategy is a plan to using marketing
tools-digital or otherwise - to get customers into a store
and buying a product.
• This kind of strategy is particularly useful for marketing
ideas for small retail business, who don’t have the far-
reaching resources of corporate juggernauts.
• As opposed to other forms of marketing strategy, this
one is specifically concerned with in-store purchases.
because of this, a unique kind of marketing is called for .

3. • It was founded in the year 1962 by Sam Walton.
• Walmart ranks no.1 in the fortune 500 list for the second
consecutive year
• Walmart is a powerhouse of a business, and one of its key
strengths is its marketing mix.
• Established in 1962, Walmart started its operations more than
50 years ago.
• Walmart is the largest retail store in the world and often enjoys
the largest revenue base.
• The retailer employs over two million employees and operates
more than 10,000 retail stores worldwide.
• It is present in over 50 countries worldwide.
• Walmart is the world’s largest retail company and is a publicly-
traded family business.

5. Walmart has perfected its price positioning in the following ways:
• Customer-friendly prices and focus on bulk sales to maximize sales
rather than overpricing products.
• Excellent procurement strategies that enable the company to bargain
with the most affordable players in the supply chain to keep prices low.
• Diversification ensures that complimentary goods can drive the sales of
other products if one is under-promoted.
• Universal barcoding and SKU systems create a more effective supply
chain that allows for lower prices.
• Varying purchase options, with the ability to pay cash, or to pay
installments for larger purchases (such as in the case of appliances or
furniture).

6. In selecting their product mix, Walmart employs the following
strategies:
• They offer a wide variety of products in almost every category.
These range from groceries, hardware, furniture, appliances, health
goods, wellness, to entertainment.
• They buy in large quantities to achieve discounts and economies of
scale.
• They maintain a strong relationship with their suppliers.
• Walmart white labels products that are then exclusively available in
Walmart stores.

7. PRICE
STRATEGY
PRODUCT
STRATEGY

8. Promotional strategies are the strategies an organization uses to
attract or enlighten the public about its product.
• Walmart runs frequent promotions, with available discounts across
all seasons.
• The store uses slogans that are associated with low prices like
“save money, live better,” “lowest price store,” “worry-free fresh,”
and the most common, “everyday low prices.”
• Walmart employs a diversified array of advertising media,
including TV ads, billboards, social media, and even their
eCommerce platform.
• They provide secure shipping methods that ensure the highest
level of service for customers who purchase online.
• Walmart offers reliable warranties and replacement policies for a
majority of their items sold, which gives customers peace of mind
when purchasing.

9. Walmart employs various strategies to ensure that all factors related to
the place as a marketing mix element are efficient and effective:
• A strong eCommerce platform that allows customers to purchase
goods without having to visit a physical location.
• A well-planned network of distribution centers that make it easy for
stores to collect their orders, as well as to deliver their products
directly to consumers.
• Advanced IT systems enable the organization to trace products
regardless of whether they are in transit or inventory.
• Great geographical placements, particularly in the USA, with Walmart
outlets strategically located.
• A fleet of delivery trucks for efficient door-to-door deliveries.
• Branding and differentiation of their many Walmart outlets, such as
Walmart Supercenters, Walmart Neighborhood Market, Walmart
Express Stores, and Walmart Discount Stores.

10. PROMOTION
STRATEGY
PLACE STRATEGY

11. Through the marketing mix, there are a few things that can be
learned from Walmart:
• Effective pricing of products is key to generating demand.
Businesses must inherently know where to position their products
and how to price them for their target demographic.
• An efficient supply chain allows retailers to pass down cost savings
to their customers, especially when middle-men are eliminated.
• Organizations can use promotions not only to increase demand
but also to instill trust and confidence in their buyers, particularly
regarding return policies and warranties.
• In today’s fast-moving world, a digital presence is almost as
important, if not more important, than a physical presence. Also,
the strategic geographical dispersal of physical outlets is also an
important part of marketing strategy.