This is the story of my life at work. I have helped hundreds of businesses create new customers and improve their productivity.
Will my ideas work for your business? It makes for a good
conversation; I’d love to talk with you about it.
Edmond Legum
ed@hownet.com
Porter Brothers, Inc. started in 1949 selling chain saws and has grown to over $35 million in annual sales with over 120 employees representing various manufacturers of power tools and turf equipment. Joe Porter has been president for over 30 years and has focused on planned growth, expanding their product lines, customer base, and use of computers and communication to keep sales growing. Sales are projected to be the highest in 1983 with only chain saws and heaters lagging. Porter attributes much of their success to market research and innovative advertising programs.
Simon’s Furniture celebrates 100 years in Franklinchuckafire
Simon's Furniture, a family-owned business in Franklin, Massachusetts, is celebrating its 100th anniversary in 2011. Founded in 1911 by Abraham Simon, the store has survived economic downturns and competition through a focus on quality products, American-made goods, and remaining a family business, now run by the third generation of Simons. The store has expanded over the years and continues to serve the Franklin community.
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets DecisionsCarla Johnson
Perhaps nothing makes a faster and more profound impact on clients, prospective clients, the media, employees and other audiences than that of the written word. In fact, research shows that nearly 90% of what you create is not seen as different or relevant enough to create much impact. Many A/E/C firms have technical teams weigh in on proposals, presentations and marketing materials. Even marketers find their strengths lie more in strategy and planning, rather than articulating expertise in an engaging, compelling and lasting manner. While accuracy is important, firms often lose out in the early stages of proposals because they don’t understand how to craft messages or get dropped later during consideration.
The document discusses the concept of a "holon" which is a component of a system that is both a whole and part. In retail, key holons include areas like merchandising, advertising, product management, and point-of-sale systems. An effective retailer ensures each holon functions well individually and together to create a successful customer experience. In contrast, an "unstacked" retailer lacks integrated holons and coordination among them to attract customers and boost employee productivity. Building a "stacked retail enterprise" requires aligning interdependent holons to achieve robust sales and profits, though it requires more effort than focusing on just one area.
The document is a design proposal for updating the 2014 issues of Dealer Communications Magazine. It begins with an introduction stating that Dealer Communications is a leading information source for the automotive retail industry.
The objective section outlines the goal to give the 2014 issues a fresh, new look and approach. It then lists current strengths and weaknesses, such as heavy content but lack of images.
The proposed designs section shows mockups of potential new covers and tables of contents with adjustments like changing backgrounds to focus more on subjects and removing page numbers. The proposal aims to modernize the magazine's visual design while maintaining its high-quality content.
The document is a design proposal for updating the 2014 issues of Dealer Communications Magazine. It begins with an introduction stating that Dealer Communications is a leading information source for the automotive retail industry.
The objective section outlines the goal to give the magazine a fresh, new look and approach in 2014. It then lists current strengths and weaknesses, such as heavy content but lack of images.
The proposed designs section shows mockups of potential new magazine covers and layouts. One cover mockup emphasizes the featured subjects more while adjusting the background. Another mockup proposes a new header and footer layout along with moving publisher information.
Roderick Bourke owns and operates several businesses related to performing as a Frank Sinatra tribute artist and booking other entertainers. He has over 30 years of experience in sales, marketing, and event management. Currently, he performs 4-6 nights per week as a tribute artist and earns over £50,000 annually from his performance and entertainment agency business.
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim MilesTim Miles
The document discusses improving the effectiveness of radio advertising by focusing on creative quality. The author argues that while radio stations focus on programming, sales, and ad placement, the weakest link is often poor creative that fails to elicit a response from listeners. The author advocates putting creative services at the top to improve ad success, client satisfaction, and station revenues. Hiring a talented creative director trained in compelling storytelling could significantly boost radio's overall success by leading with effective creative.
Porter Brothers, Inc. started in 1949 selling chain saws and has grown to over $35 million in annual sales with over 120 employees representing various manufacturers of power tools and turf equipment. Joe Porter has been president for over 30 years and has focused on planned growth, expanding their product lines, customer base, and use of computers and communication to keep sales growing. Sales are projected to be the highest in 1983 with only chain saws and heaters lagging. Porter attributes much of their success to market research and innovative advertising programs.
Simon’s Furniture celebrates 100 years in Franklinchuckafire
Simon's Furniture, a family-owned business in Franklin, Massachusetts, is celebrating its 100th anniversary in 2011. Founded in 1911 by Abraham Simon, the store has survived economic downturns and competition through a focus on quality products, American-made goods, and remaining a family business, now run by the third generation of Simons. The store has expanded over the years and continues to serve the Franklin community.
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets DecisionsCarla Johnson
Perhaps nothing makes a faster and more profound impact on clients, prospective clients, the media, employees and other audiences than that of the written word. In fact, research shows that nearly 90% of what you create is not seen as different or relevant enough to create much impact. Many A/E/C firms have technical teams weigh in on proposals, presentations and marketing materials. Even marketers find their strengths lie more in strategy and planning, rather than articulating expertise in an engaging, compelling and lasting manner. While accuracy is important, firms often lose out in the early stages of proposals because they don’t understand how to craft messages or get dropped later during consideration.
The document discusses the concept of a "holon" which is a component of a system that is both a whole and part. In retail, key holons include areas like merchandising, advertising, product management, and point-of-sale systems. An effective retailer ensures each holon functions well individually and together to create a successful customer experience. In contrast, an "unstacked" retailer lacks integrated holons and coordination among them to attract customers and boost employee productivity. Building a "stacked retail enterprise" requires aligning interdependent holons to achieve robust sales and profits, though it requires more effort than focusing on just one area.
The document is a design proposal for updating the 2014 issues of Dealer Communications Magazine. It begins with an introduction stating that Dealer Communications is a leading information source for the automotive retail industry.
The objective section outlines the goal to give the 2014 issues a fresh, new look and approach. It then lists current strengths and weaknesses, such as heavy content but lack of images.
The proposed designs section shows mockups of potential new covers and tables of contents with adjustments like changing backgrounds to focus more on subjects and removing page numbers. The proposal aims to modernize the magazine's visual design while maintaining its high-quality content.
The document is a design proposal for updating the 2014 issues of Dealer Communications Magazine. It begins with an introduction stating that Dealer Communications is a leading information source for the automotive retail industry.
The objective section outlines the goal to give the magazine a fresh, new look and approach in 2014. It then lists current strengths and weaknesses, such as heavy content but lack of images.
The proposed designs section shows mockups of potential new magazine covers and layouts. One cover mockup emphasizes the featured subjects more while adjusting the background. Another mockup proposes a new header and footer layout along with moving publisher information.
Roderick Bourke owns and operates several businesses related to performing as a Frank Sinatra tribute artist and booking other entertainers. He has over 30 years of experience in sales, marketing, and event management. Currently, he performs 4-6 nights per week as a tribute artist and earns over £50,000 annually from his performance and entertainment agency business.
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim MilesTim Miles
The document discusses improving the effectiveness of radio advertising by focusing on creative quality. The author argues that while radio stations focus on programming, sales, and ad placement, the weakest link is often poor creative that fails to elicit a response from listeners. The author advocates putting creative services at the top to improve ad success, client satisfaction, and station revenues. Hiring a talented creative director trained in compelling storytelling could significantly boost radio's overall success by leading with effective creative.
The document summarizes a presentation about business strategy and marketing given by Barry Forrester. It discusses 7 steps to business mastery including being great at marketing, testing and measuring marketing efforts, focusing on execution, developing a positive company culture, leading more and managing less, thinking outside-in, leveraging the internet, and continuously planning and adapting. It also provides an overview of procurement activities and contracts for a local council.
Paul Marr is seeking a career position in sales or sales management. He has over 20 years of experience in various sales roles including retail, business-to-business, consumer sales, and sales management. He has a track record of achieving results and maximizing profits while maintaining strong customer satisfaction. Paul is skilled in using computer systems and enjoys applying technical tools to support his work.
Wireless Wisdom, Inc. and its division Absolutely Wireless, Inc. were established in 1996 and have grown from a small authorized dealer with $72k in annual sales to a premier provider of wireless products and services nationally through strategic partnerships, new locations, and a focus on exceptional customer service despite economic challenges and a changing industry landscape. The companies are now led by Tina Holden and seek to educate customers on technology options, be available for ongoing support, and meet customers' growing communications needs through their various brands and initiatives.
Multichannel Menswear Online ShopTarget Market For a Multichanne.docxrosemarybdodson23141
Multichannel Menswear Online Shop
Target Market For a Multichannel Menswear Retailer Online Shop
Age range of our target market is Men 25-35 like to dress well and are trendy. Starting their own business or work for a company. Hold at least a Bachelor’s degree. The price range is Moderate/better. Live in Los Angeles, California.
The psychographics and lifestyle segments for our target market would be
“ E-litists—couples who look for status and bragging rights within the “green” (environmental) movement without concern for prices, shop for organic foods and earth-friendly products, listen to National Public Radio, and drive hybrid cars.” (FRM335)
Arjomand
1 Their interests and hobbies are spending time with the family, playing sports, going out with friends, going to events and concerts.
This would be a viable market segment for the company, because they would spend money, their interests require them to wear clothes similar to what we carry at our store. Their lifestyle matches the brands we carry.
The two competitors I have chosen would be Nordstrom and Kenneth Cole.
The target market for both Nordstrom and Kenneth Cole are very similar to ours. The Age range is a little broader for our competitors for example Nordstrom is a department store therefore it covers a bigger market. Carrying brand products, moderate/better budget. The major categories of menswear listed are Casual Wear, Outerwear also accessories.
Kenneth Cole is it’s own brand and that’s the only brand they carry at their stores, Nordstrom carries brand names and some private label. Usually the promotions they offer to customers on their websites is their sales but Nordstrom also gives it’s loyal customers coupons based on their monthly or yearly purchases. I do think their promotional strategies are effective to sell menswear since they are just discounts and coupons.
^^^^ Company
Task 2: Executive Summary
Write a 1-4 page Executive Summary updating your V.P. about your progress for this season on the areas you’ve been working on:
· Marketing Research and Analysis
· Forecasting, Advertising and Visual Merchandising
· Merchandise Assortment: Tailored, Designer and Outerwear
· Merchandise Assortment: Casualwear and Accessories.
· Fiber, Fabric and Color
You will want to touch briefly on each topic to report on the highlights and important conclusions you have made this session. You may want to also include images to illustrate your report. This is not an executive summary for a business plan, but to inform your boss about your work.
MLA FORMAT
Exhibit 1Toro S'No Risk ProgramExhibit 1Product78/7979/8080/8181/8282/8383/84Power Shovels-107,213107,89656,98189,11468,141Single-Stage426,425367,253124,615111,472102,718110,564Two-Stage53,70073,48317,33519,68318,37431,702Toro Company S'No Risk Program 9-185-017Copyright 1984 by the President and Fellows of Harvard College
Exhibit 3Toro S'No Risk ProgramExhibit 31983198219811980197919781977197619751974Operating DataNet sales$2.
Ken Stout Sales Job Resume Powerpoint Presentationkenstout
Want a Experienced Sales Exectuive for your company?
Ken Stout Sales Executive PowerPoint Job Resume Presentation. Please call Ken Stout at 530-736-6527 for Interview for your company.
The presentation discusses strategies for retaining existing customers rather than focusing solely on acquiring new customers. It emphasizes listening to customers to understand their needs and determine their level of satisfaction and loyalty. The key metric discussed is Net Promoter Score (NPS), which measures how likely customers are to recommend the company to others. Companies with high NPS, such as USAA and Costco, see greater customer retention and profits. Adopting an NPS approach includes prioritizing customer experience over short-term gains.
During “work” hours (a difficult term to nail down given I work for a global company), I help the 25th largest brand in the world, SAP, run better in North America. Specifically I direct marketing strategy to generate demand with companies in the professional services industry. I also blog on Business2Community as well as several SAP internal sites. Mostly my topics center on all things marketing, but I also share insights on business innovation. I’ve had the honor of being nominated “Top Talent” within SAP marketing (twice!), and I’ve garnered quite a few awards. Most excitingly: I work with some of the most phenomenal individuals in the business.
Detailed resume available upon request.
This document discusses various topics related to marketing decisions and marketing's role in organizations. It provides examples of marketing and customer service stories, discusses turning the traditional 4 P's marketing mix into 9 P's, the importance of integrated marketing across departments, the concept of "marketing myopia", and how marketing should mobilize a company's resources to develop customer satisfaction. The document emphasizes that all departments must work together with a customer-focused mindset for effective marketing.
Digital entrepreneurship for independent financial agents.Bart De Waele
The document discusses 4 forces shaping the digital world:
1. Changed consumer behavior due to the availability of online information. Consumers now research products online rather than relying on branding.
2. The importance of owning the front-end experience with users. Winners are those who own the connection with the end user through their user experience.
3. The internet is disappearing as its own distinct space and becoming integrated into all objects and daily life.
4. The need for a user-centric and contextual approach. Understanding the user's context and needs is key rather than focusing on products alone. Companies should adapt to changing consumer behavior and channels while staying true to their core strengths.
The document outlines a business acceleration system from Alchemy that aims to help companies increase customers, sales, and profits. It does this through proven strategies and techniques to capture more market share by winning new customers and increasing loyalty. These include developing multiple marketing channels, implementing the "7 profit multipliers" to boost key metrics like leads, conversion rates, and average transaction value, and creating systems that allow the business to run profitably without constant oversight. The goal is to build a highly valuable business that can be sold or operated independently on "autopilot".
Paul Hill is applying for a position with ANC. He has over 20 years of experience in sales and marketing in various industries. He enjoys wearing many hats and thrives in dynamic environments. Hill believes his diverse skills and flexibility will make him an asset to ANC. He has reviewed ANC's website and wants to help unleash the company's full potential. Hill took an unconventional approach in his cover letter to stand out from other applicants.
This document is the February 2015 issue of Print+Promo magazine. It features a cover story on emerging industry leaders under the age of 40 who are driving changes in the print and promotional products industry. Brief profiles of 10 professionals under 40 are provided, with details on their backgrounds, how they got their start in the industry, why they love the industry, and advice they offer to those just starting out. Additionally, the magazine provides previews of industry events in February and articles on topics like wide format printing, jumbo roll sales, and harmful sales habits to avoid.
This document provides an introduction to marketing management. It defines marketing as creating value for customers through communication and delivery while managing customer relationships. It discusses the four P's of marketing: product, price, promotion and place. Marketing discovers customer needs and then works to satisfy them through products tailored for target markets. The role of marketing has evolved from a production focus to a customer-centric approach centered around customer value, satisfaction, and lifetime relationships.
- Wal-Mart had its most successful year ever in fiscal 1999, with sales of over $137 billion, a 17% increase, and earnings per share growth of 27%.
- The strong US economy, low inflation, improved food offerings, and excellent execution by international markets like Canada and Puerto Rico contributed to exceeding expectations.
- Continuing to focus on the customer through low prices, improving merchandise offerings, and gaining market share will be key if the economy slows.
- Competition continues to be the biggest challenge, forcing Wal-Mart to constantly improve. International expansion will be a major focus, aiming for that division to reach one-third of total sales and profits within 5 years.
The document provides marketing advice from a presentation given by Jami Slotnick. Some key points discussed include committing to a distinctive brand platform, finding the right integrated marketing mix to cut through noise, networking effectively, developing a realistic marketing plan, learning from others' successes, and continually improving through small changes over time. The presentation also discusses using emotional storytelling and focusing on a target audience's interests to effectively promote products like a plain white t-shirt.
This document provides information about the Transforming Retail. Together conference happening from May 16-18, 2017 in Toronto, Ontario. The conference will feature speakers from major retailers like GAP, Overstock, and Reitmans who will share secrets and case studies on ecommerce and omni-channel retail innovation. There will also be presentations from disruptors in the space like Frank + Oak, Rent Frock Repeat, and BuildDirect Technologies. The agenda outlines keynotes and panels on topics like identifying omni-channel trends, reinventing large retailers with a startup mentality, using customer data for tailored experiences, and enhancing customer relationships with brands. The exhibitor list features over 50 retail leaders from companies participating in the event.
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
The document summarizes a presentation about business strategy and marketing given by Barry Forrester. It discusses 7 steps to business mastery including being great at marketing, testing and measuring marketing efforts, focusing on execution, developing a positive company culture, leading more and managing less, thinking outside-in, leveraging the internet, and continuously planning and adapting. It also provides an overview of procurement activities and contracts for a local council.
Paul Marr is seeking a career position in sales or sales management. He has over 20 years of experience in various sales roles including retail, business-to-business, consumer sales, and sales management. He has a track record of achieving results and maximizing profits while maintaining strong customer satisfaction. Paul is skilled in using computer systems and enjoys applying technical tools to support his work.
Wireless Wisdom, Inc. and its division Absolutely Wireless, Inc. were established in 1996 and have grown from a small authorized dealer with $72k in annual sales to a premier provider of wireless products and services nationally through strategic partnerships, new locations, and a focus on exceptional customer service despite economic challenges and a changing industry landscape. The companies are now led by Tina Holden and seek to educate customers on technology options, be available for ongoing support, and meet customers' growing communications needs through their various brands and initiatives.
Multichannel Menswear Online ShopTarget Market For a Multichanne.docxrosemarybdodson23141
Multichannel Menswear Online Shop
Target Market For a Multichannel Menswear Retailer Online Shop
Age range of our target market is Men 25-35 like to dress well and are trendy. Starting their own business or work for a company. Hold at least a Bachelor’s degree. The price range is Moderate/better. Live in Los Angeles, California.
The psychographics and lifestyle segments for our target market would be
“ E-litists—couples who look for status and bragging rights within the “green” (environmental) movement without concern for prices, shop for organic foods and earth-friendly products, listen to National Public Radio, and drive hybrid cars.” (FRM335)
Arjomand
1 Their interests and hobbies are spending time with the family, playing sports, going out with friends, going to events and concerts.
This would be a viable market segment for the company, because they would spend money, their interests require them to wear clothes similar to what we carry at our store. Their lifestyle matches the brands we carry.
The two competitors I have chosen would be Nordstrom and Kenneth Cole.
The target market for both Nordstrom and Kenneth Cole are very similar to ours. The Age range is a little broader for our competitors for example Nordstrom is a department store therefore it covers a bigger market. Carrying brand products, moderate/better budget. The major categories of menswear listed are Casual Wear, Outerwear also accessories.
Kenneth Cole is it’s own brand and that’s the only brand they carry at their stores, Nordstrom carries brand names and some private label. Usually the promotions they offer to customers on their websites is their sales but Nordstrom also gives it’s loyal customers coupons based on their monthly or yearly purchases. I do think their promotional strategies are effective to sell menswear since they are just discounts and coupons.
^^^^ Company
Task 2: Executive Summary
Write a 1-4 page Executive Summary updating your V.P. about your progress for this season on the areas you’ve been working on:
· Marketing Research and Analysis
· Forecasting, Advertising and Visual Merchandising
· Merchandise Assortment: Tailored, Designer and Outerwear
· Merchandise Assortment: Casualwear and Accessories.
· Fiber, Fabric and Color
You will want to touch briefly on each topic to report on the highlights and important conclusions you have made this session. You may want to also include images to illustrate your report. This is not an executive summary for a business plan, but to inform your boss about your work.
MLA FORMAT
Exhibit 1Toro S'No Risk ProgramExhibit 1Product78/7979/8080/8181/8282/8383/84Power Shovels-107,213107,89656,98189,11468,141Single-Stage426,425367,253124,615111,472102,718110,564Two-Stage53,70073,48317,33519,68318,37431,702Toro Company S'No Risk Program 9-185-017Copyright 1984 by the President and Fellows of Harvard College
Exhibit 3Toro S'No Risk ProgramExhibit 31983198219811980197919781977197619751974Operating DataNet sales$2.
Ken Stout Sales Job Resume Powerpoint Presentationkenstout
Want a Experienced Sales Exectuive for your company?
Ken Stout Sales Executive PowerPoint Job Resume Presentation. Please call Ken Stout at 530-736-6527 for Interview for your company.
The presentation discusses strategies for retaining existing customers rather than focusing solely on acquiring new customers. It emphasizes listening to customers to understand their needs and determine their level of satisfaction and loyalty. The key metric discussed is Net Promoter Score (NPS), which measures how likely customers are to recommend the company to others. Companies with high NPS, such as USAA and Costco, see greater customer retention and profits. Adopting an NPS approach includes prioritizing customer experience over short-term gains.
During “work” hours (a difficult term to nail down given I work for a global company), I help the 25th largest brand in the world, SAP, run better in North America. Specifically I direct marketing strategy to generate demand with companies in the professional services industry. I also blog on Business2Community as well as several SAP internal sites. Mostly my topics center on all things marketing, but I also share insights on business innovation. I’ve had the honor of being nominated “Top Talent” within SAP marketing (twice!), and I’ve garnered quite a few awards. Most excitingly: I work with some of the most phenomenal individuals in the business.
Detailed resume available upon request.
This document discusses various topics related to marketing decisions and marketing's role in organizations. It provides examples of marketing and customer service stories, discusses turning the traditional 4 P's marketing mix into 9 P's, the importance of integrated marketing across departments, the concept of "marketing myopia", and how marketing should mobilize a company's resources to develop customer satisfaction. The document emphasizes that all departments must work together with a customer-focused mindset for effective marketing.
Digital entrepreneurship for independent financial agents.Bart De Waele
The document discusses 4 forces shaping the digital world:
1. Changed consumer behavior due to the availability of online information. Consumers now research products online rather than relying on branding.
2. The importance of owning the front-end experience with users. Winners are those who own the connection with the end user through their user experience.
3. The internet is disappearing as its own distinct space and becoming integrated into all objects and daily life.
4. The need for a user-centric and contextual approach. Understanding the user's context and needs is key rather than focusing on products alone. Companies should adapt to changing consumer behavior and channels while staying true to their core strengths.
The document outlines a business acceleration system from Alchemy that aims to help companies increase customers, sales, and profits. It does this through proven strategies and techniques to capture more market share by winning new customers and increasing loyalty. These include developing multiple marketing channels, implementing the "7 profit multipliers" to boost key metrics like leads, conversion rates, and average transaction value, and creating systems that allow the business to run profitably without constant oversight. The goal is to build a highly valuable business that can be sold or operated independently on "autopilot".
Paul Hill is applying for a position with ANC. He has over 20 years of experience in sales and marketing in various industries. He enjoys wearing many hats and thrives in dynamic environments. Hill believes his diverse skills and flexibility will make him an asset to ANC. He has reviewed ANC's website and wants to help unleash the company's full potential. Hill took an unconventional approach in his cover letter to stand out from other applicants.
This document is the February 2015 issue of Print+Promo magazine. It features a cover story on emerging industry leaders under the age of 40 who are driving changes in the print and promotional products industry. Brief profiles of 10 professionals under 40 are provided, with details on their backgrounds, how they got their start in the industry, why they love the industry, and advice they offer to those just starting out. Additionally, the magazine provides previews of industry events in February and articles on topics like wide format printing, jumbo roll sales, and harmful sales habits to avoid.
This document provides an introduction to marketing management. It defines marketing as creating value for customers through communication and delivery while managing customer relationships. It discusses the four P's of marketing: product, price, promotion and place. Marketing discovers customer needs and then works to satisfy them through products tailored for target markets. The role of marketing has evolved from a production focus to a customer-centric approach centered around customer value, satisfaction, and lifetime relationships.
- Wal-Mart had its most successful year ever in fiscal 1999, with sales of over $137 billion, a 17% increase, and earnings per share growth of 27%.
- The strong US economy, low inflation, improved food offerings, and excellent execution by international markets like Canada and Puerto Rico contributed to exceeding expectations.
- Continuing to focus on the customer through low prices, improving merchandise offerings, and gaining market share will be key if the economy slows.
- Competition continues to be the biggest challenge, forcing Wal-Mart to constantly improve. International expansion will be a major focus, aiming for that division to reach one-third of total sales and profits within 5 years.
The document provides marketing advice from a presentation given by Jami Slotnick. Some key points discussed include committing to a distinctive brand platform, finding the right integrated marketing mix to cut through noise, networking effectively, developing a realistic marketing plan, learning from others' successes, and continually improving through small changes over time. The presentation also discusses using emotional storytelling and focusing on a target audience's interests to effectively promote products like a plain white t-shirt.
This document provides information about the Transforming Retail. Together conference happening from May 16-18, 2017 in Toronto, Ontario. The conference will feature speakers from major retailers like GAP, Overstock, and Reitmans who will share secrets and case studies on ecommerce and omni-channel retail innovation. There will also be presentations from disruptors in the space like Frank + Oak, Rent Frock Repeat, and BuildDirect Technologies. The agenda outlines keynotes and panels on topics like identifying omni-channel trends, reinventing large retailers with a startup mentality, using customer data for tailored experiences, and enhancing customer relationships with brands. The exhibitor list features over 50 retail leaders from companies participating in the event.
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
1. E D M O N D H. L E G U M
45YEARS
IN SALES & MANAGEMENT
2. Edmond H. Legum | 45 Years in Sales & Management 2 of 15
INTRODUCTION
What works and what doesn’t in retail and B2B sales, management, hiring, training, inventory management, advertising, store design, and operations? Since 1967 I’ve done my best to answer that question.
In short, I have spent 45 years of my life working with businesses to help them increase the productivity of their five key resources: (1) people: how to transform customer service, salespeople, and managers into top producers, (2) product: how to find a competitive edge through pricing, packaging, and management of devices, accessories, and services, (3) place: how to improve what customers see and experience when they visit stores, (4) promotion: how to drive new customers for your products and service, and (5) processes: how to give your people the systems they need to get the job done. This is the story of my life at work.
I have helped hundreds of businesses create new customers and improve their productivity.
Will my ideas work for your
business? It makes for a good
conversation; I’d love to talk
with you about it.
To see where I’m coming from,
click to the next slide. D
3. Edmond H. Legum | 45 Years in Sales & Management 3 of 15
1958
I PLAY IN A STORE
Every day after school, I walk to ‘Ida’s’, my mother’s dress store.
I watch her and her French salesperson, Arlette, help customers find just the right dress with all of the right accessories.
But most of the time I play in the stockroom with the display window props and mannequins.
4. Edmond H. Legum | 45 Years in Sales & Management 4 of 15
1967I AM A CLERK
It’s the summer of love in Annapolis, Maryland.
My Uncle Elerk gives me a job in his Pawn Shop.
At the end of my first day he fires me.
5. Edmond H. Legum | 45 Years in Sales & Management 5 of 15
1970
I AM A STOCK BOY
I stock shelves at Leader Drugs.
At the same time I create hand-lettered promotional signs with American stars and stripes. The manager loves them. I cannot believe he pays me to spend all day doing this.
4th of july SALE!
33% off 3-packs
Palmolive soap
6. Edmond H. Legum | 45 Years in Sales & Management 6 of 15
1971 to 1974
I AM A DEPARTMENT MANAGER
I work for Arlan’s Department Stores. Arlan’s chain of 54 big box stores sails in and out of business back in the heady 1970s.
I am chosen to manage their
prototype Sight & Sound Center, which replaces their major appliances with TVs, audio systems and credenzas, cameras, LPs, 8-tracks, and a newcomer: cassette tapes.
I fall in love with electronics.
Packard Bell audio credenza ca 1971. I sold these at Arlan’s.
7. Edmond H. Legum | 45 Years in Sales & Management 7 of 15
1974
I AM A MANAGER TRAINEE
I walk into a Radio Shack in
Atlanta’s new Cumberland Mall and ask to speak to the manager—
The guy said, ‘You’re lookin’ at ‘em.’
I said, ‘I’m looking for a job in
Management Training.’
He said, ‘What’s your background?’
I tell him my Arlan’s story.
He says, ‘Can you start Tuesday?’
In the back of the store are 2000 parts on the walls, including: capacitors, resistors, plugs, jacks, adapters, and circuit boards. I know nothing about these things.
But in the front of the store are
audio components systems. I take the job.
8. Edmond H. Legum | 45 Years in Sales & Management 8 of 15
1974, continued
I GAIN KNOWLEDGE & SKILLS
In my second month at Radio Shack I become the number one salesman in Atlanta.
I am recruited by HiFi Corner, a high-end audio store. I leave Radio Shack and take the job. They teach me how to sell the best audio on the planet: Marantz, Sony, TEAC, Dual, and the original line of JBL audiophile speakers.
The JBL D44000 Paragon is a one-piece stereo loudspeaker. It is almost nine feet long. To build one demands over a hundred man hours of hand-finishing. With only about 1,000 units ever made, it is highly sought after. In 1974 HiFi Corner sells this extraordinary piece for $5000. Today you may find one on eBay for $19,000.
9. Edmond H. Legum | 45 Years in Sales & Management 9 of 15
1974 to 1984
I AM A STORE MANAGER
In my second month at HiFi Corner I sell the biggest system they ever sold.
Radio Shack calls. They want me back. If I return they will make me the manager of a store in Smyrna, Georgia. I accept their offer.
In my second year at this store I
increase sales by 25% and drive a P&L that yields a 15% net profit for the year. For this achievement
I earn Radio Shack’s highest award, the Leader’s Club diamond ring.
10. Edmond H. Legum | 45 Years in Sales & Management 10 of 15
1974 to 1984, continued
I AM A DISTRICT MANAGER
I run four successful Radio Shack stores. In 1976 they promote me
to District Manager of 20 stores in Baltimore.
In my second year, I surpass all of the other 255 districts in old store sales gains and become the Number 1 District Manager in the United States.
11. Edmond H. Legum | 45 Years in Sales & Management 11 of 15
1974 to 1984, continued
I AM A PRODUCT MANAGER
In 1979 Executive Management brings me to the home office in Fort Worth, Texas to become their Audio Product Manager. For the next five years I am responsible for the development, marketing, and inventory control of 457 major end-products and accessories.
My lines produce 20 percent of Radio Shack’s annual sales of $3 Billion.
This is page 16 of Radio Shack’s
1981 catalog. I’m the guy
with the mustache.
12. Edmond H. Legum | 45 Years in Sales & Management 12 of 15
1984 to 1986
I AM A VICE PRESIDENT
I return to Atlanta and enter the field of telecommunications, to become Vice President of American Phone Centers. I am responsible for all advertising, merchandising, and sales training.
I create an integrated selling strategy that blends retail marketing through our showrooms with B2B sales methodology. We become the fastest growing interconnect in America, selling 3,000 business phone systems in 18 months.
13. Edmond H. Legum | 45 Years in Sales & Management 13 of 15
1986 to TODAY
I AM A CONSULTANT
I launch my own business – The
Edmond-Howard Network – in 1986. I specialize in retail consulting, sales training, management training, and marketing support services for the telecom and consumer electronics industries.
I work extensively within the wireless industry, developing and delivering customized training and consulting programs for over 60 wireless companies including US Cellular, Bell Mobility (Canada), Rogers (Canada), AT&T, T-Mobile, Iusacell (Mexico) and Verizon Wireless.
Edmond Legum 3USA CLIENTSRETAILINDIRECTB2BNOTESAerial Communications Π Π ΠNow part of T-MobileAT&T Π Π ΠAirTouch ΠNow part of VerizonAlltel Mobile Π ΠNow part of VerizonAmeritech Π Π ΠNow part of AT&TBellSouth Mobility ΠNow part of AT&TCarolinaWest Wireless ΠCellCom ΠCellular One Π Π ΠCentury Cable ΠCeturyTel ΠNow part of VerizonCharter Communications ΠCingular Wireless Π Π ΠNow part of AT&TCommNet ΠCox Communications ΠDobson ΠEricsson ΠExpress Wireless ΠFrontier ΠFuego Wireless ΠGTE Wireless Π Π ΠNow part of VerizonGulf Coast Wireless ΠLA CellularNow part of AT&TMetroPCS Π ΠNow part of T-MobileNextel Π Π ΠNow part of SprintnTelos Π Π ΠPacific Bell Wireless Π Π ΠNow part of AT&TPrimeCo ΠNow part of AT&TSBC Wireless Π Π ΠNow part of AT&TSNET Π Π ΠNow part of AT&TSOL Communications ΠNow part of T-MobileSouthwestern Bell Π Π ΠNow part of AT&TSprint PCS Π ΠT-Mobile Π Π ΠTelecorp/Tritel/Triton Π Π ΠNow part of AT&TThumb Cellular ΠU.S. Cellular Π Π ΠUnited Wireless ΠVerizon Wireless Π ΠWestern Wireless Π Π ΠNow part of VerizonEdmond Legum 4INTERNATIONAL CLIENTSRETAILINDIRECTB2BNOTESBTC: Bahamas Telecommunications Company ΠBahamasBell Mobility Π ΠCanadaMTS Mobility Π ΠCanadaRogers Π ΠCanadaSasktel ΠCanadaTricom ΠDominican RepublicElektra ΠMexicoIusacell Π ΠMexicoNokia ΠMexico RadioShack de México ΠMexicoSK Telecom ΠSouth KoreaDIAX ΠSwitzerlandGTE Movilnet Π Π ΠVenezuelaOrganizationsI’ve been engaged by leading industry trade organizations to develop and present program tracks as well as to provide direct marketing and sales consulting services. My clients include: CES : Consumer Electronics ShowCTIA : Cellular Telecommunications and Internet AssociationNCTA : National Cable & Telecommunications AssociationPCIA : Personal Communications Industry AssociationRCA : Rural Cellular Association; now CCA (Competitive Cellular Association)
14. Edmond H. Legum | 45 Years in Sales & Management 14 of 15
1986 to TODAY, continued
I AM AN AUTHOR
People & Profits in Electronics Retailing, an in-depth guide to finding, hiring, and keeping top producers
New Profits in Wireless Retailing, the most highly respected study of how to drive sales, margins, traffic, and merchandising in the industry
Wireless Ways III, the wireless industry’s bible for growing distribution channels
The New Directions in Wireless series of training programs for
retail, indirect, and B2B sales and management
The Design of Workbooks style guide for instructional professionals E<NGIF=@KJ`eN`icjjIkX`c`e^J:FE;;@K@FE[dfe[?%C^ld@[j`^e[k_`jYffbkf_cgpfl[i`mpflijXcj#dXi^`ej#kiX]]`Z#Xe[diZ_Xe[`j`e^%Ç[C^ld[C^ldbefnjn`icjjikX`c`e^Ykkik_XeXepfe@Ëmje%ÇA`d:Xk_ZXik#Xlk_fif]IcXk`fej_`gJcc`e^ WIRELESS WAYS III Edmond H. Legum hownet Edmond H. Legum50 ways to grow your business with channel analyses for Retail, Indirect, and B2B distribution third editionWIRELESS IIIWIRELESS WAYS III ireless Ways is the kind of book you need to have a highlighter in hand when you read it, because you’re going to want to come back and find ideas again and again. If readers can’t find dozens of things to put to work tomorrow making them more money then they’re not trying. tom brooksherFirst publisher of Wireless Weekpraise for legum’s New Profits in Wireless RetailingEd Legum knows wireless retailing better than anyone I’ve seen. I recommend it heartily. jim cathcartAuthor of Relationship SellingLegum’s book is a must read. To put it another way: If you don’t read it and your competitors do you are toast! andrew m. seyboldabout the author Ed Legum is the founder and president of The Edmond-Howard Network. Since 1991, Legum has worked extensively within the wireless industry, developing and delivering customized training and consulting programs for over 50 wireless companies, including Verizon Wireless, Alltel, U.S. Cellular, Bell Mobility, T-Mobile and Cingular Wireless. ¶ Legum is also the author of New Profits in Wireless Retailing and the New Directions in Wireless series of training programs that include Retail Sales, Retail Sales Management, Indirect Channel Management, and B2B Sales Management. The Edmond-Howard Networkwww.hownet.comW /''%[%c^ld[7_fnek%Zfd 8 0 0 . 3 3 5 . 3 4 8 6Selling Wireless Data SolutionsThe Wireless Experience1Exploring the Wireless Data EnvironmentSelling Wireless Data SolutionsThe Wireless Experience2Discovering Wireless Data Needs in the Enterprise Selling Wireless Data SolutionsThe Wireless Experience3Pursuing Wireless DataReturn on InvestmentSelling Wireless Data SolutionsThe Wireless Experience4Handling Wireless Data Objections ClosingSelling Wireless Data SolutionsThe Wireless Experience5Managing Wireless Data Sales Activity
15. Edmond H. Legum | 45 Years in Sales Management 15 of 15
I AM EASY TO FIND
ed@hownet.com
770-715-3337 cell
www.linkedin.com/in/edlegum/